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Tierra Cafetera
Sustainable Income through Sustainable Agriculture
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What do you absolutely need after almost falling off the Fiscal Cliff?
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A Hot Cup of Joe!
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Coffee: ¨The Ultimate Comfort Food¨
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Logistics LatinAmerica (LLA) • Logistics LatinAmerica (LLA) is a
venture capital firm, investment broker and incubator for Latin America businesses
• LLA integrates high-value logistics capabilities; air, marine, and ground transportation; and technology solutions
• Holding company for operating divisions focused on importation & exportation of agricultural products
www.LogisticsLatinAmerica.com
LLA´s headquarters are in
Medellín, Colombia
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Chief Executive Officer James Cummiskey
Chief Operations Officer Roger Roland
Vice President
Coffee Eduardo Zapata
Chief Financial Officer Mike Forman
Director of Operations Alejandro Duque
Vice President Investments David Sewell
Director of Internet Sales Cathy O´Sullivan
Logistics LatinAmerica Leadership
Vice President Business Development
Carl Nolasco
Director Unmanned Aircraft Systems
Ralph Rodriguez
Director of Coffee Science Juan Vélez
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Logistics LatinAmerica Leadership • James Cummiskey
– Chief Executive Officer (CEO), Logistics LatinAmerica
– MBA Technology / Masters Computer Science – Boeing Executive leading a $100M business
serving the US military and intelligence community
– US Marine Corps Veteran w/ significant infantry, communications, and DoD acquisition expertise
– Executive at multiple start-up businesses funded by Microsoft, Qualcomm & Sprint
– Senior Vice President / CEO of Aerospace/Defense manufacturing business
– FAA Airline Transport Pilot (ATP) and Multi-Engine Instrument Flight Instructor
– SCAA Certificated Q-Grader
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• Eduardo Zapata – Vice President of Coffee, Logistics
LatinAmerica – B.S. Business Administration, Remington – B.S. Management, EAFIT & Quirama – 55 years experience in coffee farming – Owner and manager of multiple coffee farms – President, Association of Farm-Hotels of
Southwestern Antióquia – Vice Chairman of the Supervisory Board of
the Coffee Growers Cooperative of Antióquia – President, Municipal Committee of Coffee
Amagá
Logistics LatinAmerica Leadership
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What is ¨Specialty Coffee?¨ • Describes coffee beans of the best
flavor with high cup quality and little to no defects
• Specialty coffee is the term commonly used to refer to "gourmet," "premium" or ¨certified¨ coffee
• However, according to the Specialty Coffee Association of America (SCAA), only coffee which scores 80 points or above on a 100-point scale can be graded as "specialty."
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Third Wave of Coffee Increasing Demand for Specialty Coffee
Specialty coffee sales account for 16% of the market and are increasing 20 percent per year
Source: Specialty Coffee Retailer, http://www.specialty-coffee.com/
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Coffee Producers in Latin America
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Tierra
Cafetera (Producers)
Coffee
LatinAmerica (Logistics)
Responsibilities: Property Buy/Sell Property Management Coffee Improvements Coffee Processing Producer Micro-financing Coffee Quality
Responsibilities: Green Coffee Sales Coffee Science Virtual DirecTradeTM Coffee Export/Import Coffee Warehousing Coffee Quality
Responsibilities: Roasted Retail Sales Roasting Cafés Roasted Wholesale Sales Coffee Store Management Coffee Roasting Facilities Coffee Quality
Opportunities Across the Entire Value Chain “From Seed to Cup”
Cima
Coffee (Consumers)
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Tierra Cafetera (TC) Tierra Cafetera operates Latin American coffee farms using sustainable farming practices to optimize the yield and quality of specialty coffee while improving the lives of coffee workers.
www.TierraCafetera.com
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Coffee LatinAmerica (CLA) Coffee LatinAmerica provides the highest quality green specialty coffee from Latin America to international customers using both Virtual DirecTrade™ and direct sales channels.
www.CoffeeLatinAmerica.com
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Cima Coffee Cima Coffee provides the highest quality roasted specialty coffee with wholesale sales to super- markets, restaurants & distributors and retail sales via a chain of roasting cafés and the Internet.
www.CimaCoffee.com
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Fundamental Coffee Value Chain
Quality Quality Quality Quality Quality Quality Quality Quality Quality
Grow and Harvest
Depulp, Wash & Dry
Hull, Sort and Sack
Export and Warehouse
Roast and Package
Sell and Distribute
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Coffee: An Industry in Crisis • There are ~25 million coffee workers
in over 50 countries around the world – 11 million hectares of the world's
farmland grows coffee – 59% of the world´s coffee
production is from Latin America • World production for coffee is at an all-
time high, but conditions for farmers are at an all-time low
• Colombia´s coffee-growing regions are threatened with mining, deforestation and climate change
Source: International Coffee Organization; http://www.ico.org/
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Coffee: An Industry in Crisis • Coffee farm workers are paid less
than minimum wage with virtually no benefits
• Coffee farm workers typically start working in the field at 10-11 years old and work well into their 80s
• Coffee producers and workers are kept in a cycle of poverty by industry dynamics designed to shift profits to the intermediaries
• NET RESULT: There is an ongoing global coffee crisis causing extreme suffering among coffee farmers and workers
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A Conversation with a Colombian Coffee Farmer
www.youtube.com/user/TierraCafetera
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Coffee Industry in Crisis = Opportunity!
Problems
• Coffee is being mixed from different farms which lowers the quality
• All the intermediaries between the producer and consumer take most of the profits
• Coffee producers aren´t getting their coffee evaluated to improve quality
Solutions
• Pay premiums to incentivize single-farm segmentation of specialty coffee
• Coffee producers need to
directly connect with both professional & home roasters
• Producers need incentives and training to evaluate their coffees
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How our Business Model Helps • TC pays liveable wages, medical and
retirement benefits, profit sharing and stock options to TC farmers to ensure their economic sustainability
• TC uses agronomically sustainable farming techniques to improve the quality & variety of specialty micro-lots
• CLA increases the quality and variety of coffee via coffee science, technology & optimized micro-logistics
• CLA pays significant price incentives to grow specialty micro-lots for 3+ million Latin America coffee farms
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How our Business Model Helps • Cima drives predictable
demand for specialty coffee beans to assure sustainable incomes for both farmers & property owners
• LLA helps improve the lives of coffee workers with training, certification and financial support
• LLA contributes 5% of LLA´s net profits to impoverished coffee farm workers through various programs
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Tierra Cafetera Coffee Farms Real Estate Agri-Investment
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Riddle: How many Jackasses are in this Picture?
www.youtube.com/user/TierraCafetera
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Tierra
Cafetera (Producers)
Coffee
LatinAmerica (Logistics)
Responsibilities: Property Buy/Sell Property Management Coffee Improvements Coffee Processing Producer Micro-financing Coffee Quality
Responsibilities: Green Coffee Sales Coffee Science Virtual DirecTradeTM Coffee Export/Import Coffee Warehousing Coffee Quality
Responsibilities: Roasted Retail Sales Roasting Cafés Roasted Wholesale Sales Coffee Store Management Coffee Roasting Facilities Coffee Quality
Opportunities Across the Entire Value Chain “From Seed to Cup”
Cima
Coffee (Consumers)
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Coffee Farms in Colombia
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Colombia Coffee Harvests
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0.5 Acres
0.5 Acres
0.5 Acres
0.5 Acres
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Tierra Cafetera Opportunity Video
www.youtube.com/user/TierraCafetera
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Medellín
Geographic Diversity of Farms = Lower Risk of Cash Flows
Colombia
Antioquia
Department of Antioquia
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Sustainable Income through Sustainable Agriculture
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Sustainable Agriculture for Coffee
• Healthy soils produce healthy coffee
• Transition from mono-culture to bio-diversity
• Shade-grown coffee improves quality!
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Soil Science for Optimizing Coffee
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Effects of Shade Trees on Coffee • Reducing extremes in air and soil
temperatures • Breaking the force of wind and heavy
rainfall • Controlling erosion on steep slopes • Suppressing weeds • Producing annually 5–15 tons organic
matter per ha • Recycling of nutrients and reducing
nutrient leaching • Providing additional revenue from the
shade trees (timber, firewood and fruits) • Potentially reducing incidence of
diseases and pests
• Improving cup quality
Source: Beer, 1987; Beer et al., 1998; Guyot et al., 1996; Muschler, 2001
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Integrating Bio-Diversity in Tierra Cafetera Coffee Farms
• Shade trees: e.g. plantains and guamo
• Cover crops: especially nitogren-fixing legumes such as beans
• Livestock and other animals
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Sustainable Organic Farming
• We use organic farming techniques wherever possible:
• Composting • Green manure • Natural pest control • Crop rotation
• Organic Certification Sponsorship Program
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A Typical Farm in Our Network: La Virgen
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La Virgen Location & Parcelization
La Virgen
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Tierra Cafetera Web Site
www.TierraCafetera.com/
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Using Low-Cost Unmanned Aircraft to Connect Property Owners to their Farms
www.youtube.com/user/TierraCafetera
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Discover Colombia on a Tierra Cafetera Coffee Farm Tour!
Current Tour Dates
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2013 Coffee Farm Acquisition Schedule
Qtr/Year of Acquisition Farm Name City Name Total Acres
Acres Available for Investment
Q4 2012 La Virgen Concordia 101 75Q1 2013 Aborleda Jardin 40 35Q1 2013 El Gólgota Apia 25 22Q2 2013 Las Brisas Apia 23 18Q2 2013 El Silencio Apia 113 100Q3 2013 Alejandria Jardin 64 60Q4 2013 La Gabriela Amagá 102 51
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Tierra Cafetera 20 Year Financial Forecast
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14 Year 15 Year 16 Year 17 Year 18 Year 19 Year 20Average Yield of Exportable Green Coffee (lbs per ha) 4000 4400 4840 5324 5856 6149 6457 6780 7118 7403 7699 8007 8007 8007 8007 8007 8007 8007 8007 8007 8007Average Price with Specialty Premium ($USD per lb) 1,80$ 2,25$ 2,59$ 2,98$ 3,57$ 4,11$ 4,52$ 4,97$ 5,34$ 5,74$ 6,03$ 6,33$ 6,49$ 6,65$ 6,82$ 6,99$ 6,99$ 6,99$ 6,99$ 6,99$ 6,99$ Average Operating Income ($USD per ha) 7.200$ 9.900$ 12.524$ 15.842$ 20.912$ 25.251$ 29.165$ 33.685$ 38.022$ 42.509$ 46.420$ 50.690$ 51.958$ 53.257$ 54.588$ 55.953$ 55.953$ 55.953$ 55.953$ 55.953$ 55.953$ Average Operating Expense ($USD per ha) 8.335$ 10.419$ 10.628$ 10.840$ 11.057$ 11.278$ 11.504$ 11.734$ 11.969$ 12.208$ 12.452$ 12.701$ 12.955$ 13.214$ 13.479$ 13.748$ 14.023$ 14.304$ 14.590$ 14.881$ 15.179$ Gross Income before Taxes -1.135 $ -519 $ 1.896$ 5.002$ 9.855$ 13.973$ 17.661$ 21.952$ 26.054$ 30.301$ 33.968$ 37.989$ 39.003$ 40.042$ 41.110$ 42.205$ 41.930$ 41.649$ 41.363$ 41.071$ 40.774$ Average Income Tax Expense -$ -$ 379$ 1.000$ 1.971$ 2.795$ 3.532$ 4.390$ 5.211$ 6.060$ 6.794$ 7.598$ 7.801$ 8.008$ 8.222$ 8.441$ 8.386$ 8.330$ 8.273$ 8.214$ 8.155$ Investor Return ($USD) -50.000 $ -$ 1.213$ 3.201$ 6.307$ 8.943$ 11.303$ 14.049$ 16.674$ 19.393$ 21.739$ 24.313$ 24.962$ 25.627$ 26.310$ 27.011$ 26.835$ 26.656$ 26.472$ 26.286$ 26.095$ Annual ROI (% per ha) 0% 0% 2% 6% 13% 18% 23% 28% 33% 39% 43% 49% 50% 51% 53% 54% 54% 53% 53% 53% 52%Increased Value of Property
Total 20 Year IRR % 19%
Average Income Tax Expense 20%
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 … Year 16 Year 17 Year 18 Year 19 Year 20Average Yield of Exportable Green Coffee (lbs per ha) 4000 4400 4840 5324 5856 6149 8007 8007 8007 8007 8007Average Price with Specialty Premium ($USD per lb) 1,80$ 2,25$ 2,59$ 2,98$ 3,57$ 4,11$ 6,99$ 6,99$ 6,99$ 6,99$ 6,99$ Average Operating Income ($USD per ha) 7.200$ 9.900$ 12.524$ 15.842$ 20.912$ 25.251$ 55.953$ 55.953$ 55.953$ 55.953$ 55.953$ Average Operating Expense ($USD per ha) 8.335$ 10.419$ 10.628$ 10.840$ 11.057$ 11.278$ … 14.023$ 14.304$ 14.590$ 14.881$ 15.179$ Gross Income before Taxes -1.135 $ -519 $ 1.896$ 5.002$ 9.855$ 13.973$ 41.930$ 41.649$ 41.363$ 41.071$ 40.774$ Average Income Tax Expense -$ -$ 379$ 1.000$ 1.971$ 2.795$ 8.386$ 8.330$ 8.273$ 8.214$ 8.155$ Investor Return ($USD) -50.000 $ -$ 1.213$ 3.201$ 6.307$ 8.943$ 26.835$ 26.656$ 26.472$ 26.286$ 26.095$ Annual ROI (% per ha) 0% 0% 2% 6% 13% 18% … 54% 53% 53% 53% 52%Increased Value of Property
Total 20 Year IRR % 19%
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Tierra Cafetera Opportunity Summary
• Titled ownership of an operating coffee farm • Turnkey operations—professionally managed for you • Average annual return of 19% • Cash flow begins in 6 months--paid quarterly • Profits: 80% for owners--20% for farmers • Parcel size: 0.5 acres min--starting at $10K USD • Multiple contiguous parcels available • Vacation on your own land • Drink coffee from your farm at home • Improve the lives of coffee workers together
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Coffee LatinAmerica The Channel to Market for TC Farms
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Tierra
Cafetera (Producers)
Coffee
LatinAmerica (Logistics)
Responsibilities: Property Buy/Sell Property Management Coffee Improvements Coffee Processing Producer Micro-financing Coffee Quality
Responsibilities: Green Coffee Sales Coffee Science Virtual DirecTradeTM Coffee Export/Import Coffee Warehousing Coffee Quality
Responsibilities: Roasted Retail Sales Roasting Cafés Roasted Wholesale Sales Coffee Store Management Coffee Roasting Facilities Coffee Quality
Opportunities Across the Entire Value Chain “From Seed to Cup”
Cima
Coffee (Consumers)
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What is the Key Challenge for the Professional Roaster?
Latin America produces
~9,000,000 lots of coffee each year
Of these, about 10% or ~900,000 are Specialty Lots
Of these, only ~900 are available for purchase each year
on the spot market
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Home Roasters
CLA Coffee Sourcing
Purchase Parchment Ship Mill and
Package Ship Package & Distribute Bag Customer
Latin America International Destinations
…
…
80+ Farm Z
Professional Roasters / Specialty
Supermarkets
1 lbs
1-20 lb Pkgs
80+ Farm A
…
… 1-325 Sacks
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Coffee LatinAmerica Web Site
www.CoffeeLatinAmerica.com/
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Professional Roaster Customer Offering List
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USA Fulfillment Center / Cupping Laboratory, Anaheim, CA
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Ebay Auctions
Internet Web Store
Home Roaster Strategy
USA Warehouse /Fulfillment
Center
http://tinyurl.com/ebaycla
http://coffeelatinamerica.com/
90+, Geishas, Auction Winners, etc.
Drum & Air Roasters, Books, Brewers, Grinders, etc.
High-End Coffees
High-Value
Coffees
Home Roasting
Equip
80+ Low-Cost Coffees, etc.
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CLA Customer Feedback • Thanks again for a great service from start to finish, and i will definitely buy from you
again and recommend to others. – David D. • Excellent price, fast delivery, fantastic coffee. My new go-to source! Thanks. - Paula D. • Cup of Excellence!!! Great coffee, fast shipping. Highly recommended. - Jun C. • Thank you very much exactly as you said it would be A++++++++++++++++++++++++ -
Edward M. • Smooth Doesn't Begin To Describe It...Really Fast Shipping...Thank You So Much -
Tamera P. • GEISHA, GEISHA, GEISHA, WOW, Great coffee fast shipping, exceptional cup. -
Tammy J. • This is great coffee—thanks so much. Fast service. A+++ - Arnold R. • Can't get enough of the Santa Teresa Geisha it is incredible, has to be one of the best
coffee's going around right now. – Nolan H. • This is the first time I have tasted REAL floral notes in coffee. It changes my perspective
on how coffee should taste. – Chong C. • I just wanna tell you how absolutely impressed I am with your coffee. You have a
customer for life.– John B. Source: www.tinyurl.com/feedbackcla
ETHICAL BEHAVIOR • OUTSTANDING EXECUTION © Logistics LatinAmerica, S.A.S.
Tierra Cafetera Opportunity Summary
• Titled ownership of an operating coffee farm • Turnkey operations—professionally managed for you • Average annual return of 19% • Cash flow begins in 6 months--paid quarterly • Profits: 80% for owners--20% for farmers • Parcel size: 0.5 acres min--starting at $10K USD • Multiple contiguous parcels available • Vacation on your own land • Drink coffee from your farm at home
ETHICAL BEHAVIOR • OUTSTANDING EXECUTION © Logistics LatinAmerica, S.A.S.
Coffee Farmer Ownership Packages Package Name Number
of Parcels Number of Acres
Retail Value ($USD)
Discounted Package Price ($USD)
The ¨Natural Born¨ Farmer 36 18 $360,000 $288,000
The ¨Executive¨ Farmer 18 9 $180,000 $147,500
The ¨Gentleman¨ Farmer 6 3 $60,000 $50,000
Individual Parcels are Available at $10,000 Each Minimum is 1 Parcel
Multiple Parcels Available on a Contiguous Basis
Farmer Ownership Packages and Parcels Available on a First-Come, First-Served Basis!
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SR-500 Roaster Giveaway!
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Questions?
• James Cummiskey – Medellín, Colombia – Office: (310) 855-3755 (U.S.A.) – Mobile: +57-313-793-5672 (Colombia) – [email protected] – www.LogisticsLatinAmerica.com