SHAPEWEARColombia

2018

Courtesy: Kurkubela

The Colombian industry

Courtesy: Coats Cadena

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Characteristics of the Textile and Apparel Industry in Colombia

In 2017 the textile - apparel sector REPRESENTED

6% OF THE INDUSTRIAL GDP.

As for EMPLOYMENT, it is estimated that the

sector generates around 600,000 jobs

throughout the chain. Clothing production

provided 74% (425,126 jobs).

According to RUES (The National Business and

Social Register of Colombia), there were a total

of 16,177 registered fashion system companies

in 2016 of which 0.9% corresponded to large

enterprises, 15.6% to SMEs and 83.6% to

microenterprises.

Source: RUES, ANDI. Courtesy: Kurkubela

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Competitive Factors of the

Fashion Industry

Courtesy: Maaji

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Competitive factors of the fashion Industry

1. Tradition and impact on the Colombian economy.

2. Diversified product offer renowned for their high quality.

3. Unique designs at the forefront of global trends.

4. An innovative sector, pioneer in clothing production with functional characteristics.

5. Flexible production adjusted to customers’ requirements.

6. Skilled workforce internationally renowned and specialized in industry processes.

7. A socially responsible and environmentally friendly industry.

8. An integrated industry in processes such as: Design, cutting, production and distribution,

among others.

9. Delivery times suitable to the international demand.

Courtesy: Maaji

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COLOMBIA IS…

FIRST SHAPEWEAR EXPORTER In the Americas and

THIRD IN THE WORLD

The number one SWIMWEAR, BRAS AND MEN´S UNDERWEAR

Exporter in South America

.

The number one EXPORTER OF WOVEN APPAREL IN SOUTH AMERICA; being a leader in

products including bras, girdles and jeans

FIRST LATIN AMERCA COUNTRY

In ethical practices and sustainable development*

Second Latin America country in

SOCIAL RESPONSIBILITY*

Courtesy: Maaji

*Source: MD-Word Competitiveness Yearbook, 2015.

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COLOMBIA, an Export Platform

Colombia has a competitive position with easy access to international markets for TEXTILES and CLOTHING PRODUCTION

Agreement Country General Tariff Tariff for Colombia

Andean Community

Bolivia

0-20% 0%Ecuador

Peru

FTA G2 Mexico 20% - 35% 0%

European Union Europe 6% - 12% 0%

FTA- Chile Chile 6% 0%

FTA – USA United States 0% - 38% 0%

FTA- EFTALiechtenstein

6% - 12% 0%Switzerland

FTA-Canada Canada 10-20% 0%

Mercosur

Brazil

6%-26% 0-13%Argentina

Paraguay

Uruguay

FTA – North triangle Honduras 10-15% 0-15%

Pacific alliance

Mexico

0-20% 0%Chile

Peru

FTA- South Korea South Korea 0-13% 0%-10.4%

FTA- Costa Rica Costa Rica 0-14% 0%-14%

Shapewear in Colombia

Courtesy: Kurkubela

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Shapewear, an internationally renowned industry

The sector includes garments that have added value, such as: bands for posture correction, abdominal bands to raise

body temperature and textiles with special properties.

There are a variety of designs tailored to the needs of the

client, whether for molding hips, abdomen, waist, legs,

buttocks or bust, with products such as bodies, T-shirts, bras,

bras, cyclists, among others.

The sector uses soft materials and a diversity of materials,

including: seaweed or caffeine to lose weight, including milk

and oats to nourish the skin, for example.

Courtesy: Kurkubela

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Colombian offer Includes a great variety of products

Within the shapewear category there are products focused on post-surgical

and others focused on modeling the body (daily use, shapers, reducers,

thermal, sports, outerwear, among others). Sizes range from 3XS to 8XL.

Gilders made in Colombia have a firm structure, low elongation and high

recovery, so that the product always maintains its form and high quality.

Colombian products stand out among the world-wide offer since they are

manufactured with different functional textiles and the latest technology in

combination with a great variety of designs providing as a result, a wide

range of functions for different needs.

Colombian shapewear has also been incorporated into outwear such as

leggings, jeans and one-piece swimsuits, reducing up to two sizes.

Courtesy: Kurkubela

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Wide range of textiles for dressmaking going from latex to cosmetic-textiles with

special functions such as anti-bacterial, with vitamin E and aloe vera release,

among others.

.A variety of designs that make up a wide range of products for men and women,

such as bodies, shirts, panties, brassieres and trousers, among others.

Products with different functionalities such as postsurgical and cosmetic to help

molding of hips, abdomen, waist, legs, buttocks and breasts, including clothes of

external control.

Constant innovation in designs and research of raw materials.

Competitive Factors

Most of the time, girdler producers have an export vocation since their main

consumers are in the international market. This translates into experience which is

highly valued by customers when starting a business relationship

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Companies that offer the

full package service can

therefore, manufacture

products with the buyer´s brand name.

In some cases, Colombian

companies provide design

services, in some others,

they just manufacture the

products.

Some companies are

focused on large chain

stores that operate well-

known brands. Others are

focused on mass markets

through distributors, and

some others have their own

stores.

Full PackageBrand

Colombian companies offer well recognized brands or full

package services to meet customers’ needs.

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Some export companies

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Courtesy: Kurkubela

The Industry Figures

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Colombia is the main trade partner of countries including: Peru,

Chile and Costa Rica in this category

Main export products

74.9% of exports in 2017 corresponded to T.H. 62.12.20 ̶ Ski-suits, knitted or crocheted ̶ which increased in 5.9% compared

to last year

17.7% of exports in 2017 corresponded to T.H. 40.15.90 ̶ Articles of apparel and clothing accessories, for all purposes, of vulcanised rubber.

Colombia was the world’s number 3rd shapewear*

exporter in 2016

Source: Trademap, DANE, MINCIT, processed by ProColombia.

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Top Export Destinations of Colombia 2017 ̶ ShapewearUSD million

Chile Peru MexicoEcuador

United

States

20

US$19.7

US$6.9

US$2.8US$2.3

US$2.2

Total US$41.6 million

In 2017 shapewear exports reached 39

DESTINATIONS, where United States, Mexico and

Peru had a 70.6% marketshare.

In 2017

107 COMPANIES exported shapewear to the

world with numbers equal to or greater than

US$10,000

Shapewear exports contributed 0.3% to the

country’s non-mining exports in the past year.

Shapewear exports* reached US$41.6 million in 2017

*Under ProColombia´s classification

Source: DANE, processed by Procolombia.

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The United States, Mexico and Peru reached 70,6% marketshare of total Colombian shapewear exports to the world

Destination country 2016 2017 Market Share %

TUnited States 24.042.249 19.730.118 47.4%

Mexico 6.162.098 6.884.301 16.5%

Peru 2.968.538 2.762.503 6.6%

Ecuador 1.872.510 2.349.372 5.6%

Chile 2.122.091 2.182.851 5.2%

Spain 1.194.071 1.242.661 3.0%

Costa Rica 1.131.658 1.142.801 2.7%

Dominican Republic 1.079.208 1.132.156 2.7%

Panama 750.422 777.884 1.9%

Others 3.817.659 3.414.765 8.2%

Total 45.140.504 41.619.411 100%

Main Shapewear Export Destinations 2016-2017

*Under ProColombia´s classification

Source: DANE – MinCIT. US$ FOB.

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Valle del Cauca

28 companies Bogotá

44 companies

Antioquia

31 companies

Cundinamarca

1 company

Risaralda

2 companies

In 2017 Antioquia and Valle del Cauca accounted for 76.4% of

shapewear* exports, reaching US$37.8 millions

Main Shapewear Export Departments in 2017

In 2017, 107 Companies exported their products to the

world.

Departments 2016 Market Share %

Antioquia 17.094.027 41.1%

Valle del Cauca 14.700.542 35.3%

Bogotá 8.421.189 20.2%

Risaralda 797.703 1.9%

Cundinamarca 361.640 0.9%

Atlántico 93.081 0.2%

Otros 151.229 0.36%

Total 41.619.411 100%

Atlántico

1 company

Source: DANE, MINCIT, processed by Procolombia. Data in US$.*Under Procolombia´s classificationCompanies with exports over US$10,000.

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Courtesy: Kurkubela

Opportunities

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United States

144,2

Japan

97,9 Poland

45,1

United Kingdom

32,7

Germany

32,2

South Korea

27,2

China

25,7

France…Hong Kong

20,9

Mexico

20,6

An industry with

opportunities…

Main Shapewear World Importers 2016US$ million

In 2016, the world’s shapewearimports reached US$778 millions.

The world's main importers were the

United States (18.5%), Japan

(12.6%) and Poland (5.8%).

Source: Trademap.org

Identified Opportunities for Colombian exports:Germany, Saudi Arabia, Bolivia, Canada, Chile, Costa Rica, Ecuador, El Salvador, Spain, United States,

France, Guatemala, Honduras, Japan, Mexico, Peru, Puerto Rico, United Kingdom and Dominican Republic

and South Africa.

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2

Colombia: export

platform

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Less than 3 days by ship from the main ports in the Americas and 12

days from Europe

MORE THAN 201 MILLION DE TONS OF CARGO Transported via sea in 2016

ACCESS TO 680 PORTSAround the world

More than 4.500 Maritime export routes

Source: Routes and Tariffs - Tools for the Colombian Exporter, processed

by ProColombia.

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New York(5hr 35min)

Los Ángeles(9hr 25min)

Ciudad de México (4hr 20min)

París(13hr 20min)

Madrid(9hr 40min)

Londres(14hr 05min)

Tokyo(25hr 05min)

Beijing(24hr 40min)

Dubai(19hr 40min)

Moscú (17hr)

Miami (4hr 30 min)

Santiago de Chile

(6hr 55 min)

Berlin (14hr 10 min)

Hong Kong(24hr 15min)

Toronto(8hr 54 min)

Mumbai (24hr 30min)

Seul(23hr 35min)

Sao Paulo(5hr 50min)

Estambul(15hr 25 min)

Lima (3hr 10 min)International direct frequencies per

week 1.017

Domestic frequencies per week6.052More than

PROCOLOMBIA.CO

Colombia, less than 6 hours by plane from the main cities in the

Americas and 10 of Europe

*This information takes into account the routes that leave from the international airports in Barranquilla, Bogota, Cali, and MedellinSource: Routes and Tariffs– Tools for the Colombian Exporter, processed by ProColombia, OAG

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Source: Ministry of Commerce Industry and Tourism

Colombia has access to more than 60 countries and more than 1.5

billion consumers through this trade agreements network

Canada

United States

Mexico

GuatemalaHonduras

El Salvador

EcuadorBrazilPeru

Argentina

Paraguay

Uruguay

EFTA

European

UnionTurkey

Israel Japan

Panama

Chile

Bolivia

Costa Rica

Venezuela

South Korea

Cuba*

Nicaragua*

Pacific

Alliance

Caricom*

In force

SignedIn negotiation

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Source: IMF – UNCTAD

Colombia: A gateway to the Pacific Alliance

Mexico

Colombia

Peru

Chile

Currently, Colombia’s

commerce with the Pacific

Alliance member countries is

tariff reduction: 100% with

Peru, 99% with Chile and 97%

with Mexico.

Through the protocol, the

remaining 5% will have

gradual tariff reduction of 17

years

FTAs with 60 countriesAccess to

86% of the world’s GDP

44% of the region’s FDIFDI Total USD$69,608 millions (2014)

GDP USD$2.13

BillionMember

countries

generated

37% of the

region’s GDP.

A population

of 219 millionGreater than

the population

of Brazil

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Who are we?

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Who are we?

PROCOLOMBIA Promotes exports, tourism, investment, and the expansion of the industry for

internationalization and integrates the work of the brand Colombia for the strategic plan of promotion of Colombia

EXPORTS

TOURISM

INVESTMENT

BRAND COLOMBIA

28

32countries

ProColombia worldwide

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Presence in Colombia

Information centers

Regionaloffices

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