1. FITA worldwidefita.com august 2013, barcelona From
Innovation To Action FITA FROM INNOVATION TO ACTION. ALL RIGHTS
RESERVED. TM, & COPYRIGHT 2013
2. FITA, ABOUT US Project presentation FITA INTERNATIONAL FITA
FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT
2013 For a long time there has been the need to mark sites,
especially properties, to clearly indicate the boundary lines. The
best way to mark them were landmarks, usually large or unique
rocks, driven into the ground to avoid manipulation. Other systems
used were piling up rocks into a heap, stone crosses... Some
municipalities or big properties carved the stones, or inscribed
them on one or two sides. We can nd these small marks all over
Spain. They became transcendental to mark and thus establish the
limits of each municipality. They were also used in documents as
reference points. Without FITAS we can get lost. Mental limits are
the most difcult to establish and the least important ones are the
physical limits. The mental limits can be borders. Do we want
borders? Or do we want FITAS that can guide us? FITA is born with
this intention: to be a guide for action. A FITA IS A LANDMARK...
AN OBJECTIVE, A CHALLENGE, A DREAM. 1
3. FITA WORLD Project presentation FITA INTERNATIONAL FITA FROM
INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013
FITA has only one objective: installing FITAS of many different
typologies (cultural, informative, business, social, sportive,
recreational, governmental...) in every city around the world, thus
creating a membra- ne of information in each city encompassing all
social collectives. In a society led by technology like ours,
people need to interact and, above all, return to the origins, to
per- sonal interaction, to people. FITAS will be the neuralgic
points that allow people to feel at home wherever they are and
wherever they come from by locating the FITAS related to their
inter- ests. They can spend their time enriching their lives with
what interests them most and connecting with people who share the
same interests. You set your own fita... FITA IN EVERY CITY AROUND
THE WORLD 2
4. MISSION / VISION OF FITA Project presentation FITA
INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED.
TM, & COPYRIGHT 2013 *FITA WIT: fractal point of wit, talent,
intelligence and wisdom. **FITA BOOK: international foundation of
knowledge transfer and transformative action. A METAMODEL TO THINK
NEW MODELS: 1.The creation and promotion of initiatives that
respond to the idea of an economic model based on people and
thought for people and founded on knowledge, intelligence and
talent 2. The introduction of individual and social responsibility
as a production factor and to provide carefully analyzed solutions
to market needs and incorporate a high unique and universal added
value. 3 The radical transformation of social cohesion based on the
assisting Welfare-State into a complementing Society of Well-Being,
genera- ting economic and social progress that essentially develops
the BEING through a solidary society. VISION: "UNIVERSALIZING
(FITA) CULTURE AND KNOWLEDGE CREATING PROJECTS OF HIGH IMPACT ON
THE COMMON GOOD WITH INNOVA- TIVE ECOSYSTEMS DEVELOPPPED BY USING
THE BASKET OF CON- TENTS OR CONCEPT MARKET (FITA BOOK**) AND
SUPPORTING CREATIVE PEOPLE TO BUILD LINKS BETWEEN TACIT
(experimenting), PROFESSIONAL (supporting), ACADEMIC (teaching) and
SCIENTIFIC (researching) KNOWLEDGE". MISSION: "CONSTRUCTION OF
PHYSICAL SPACES (FITA WIT *) ALL ACROSS THE REGION IN A NODAL
NETWORK THAT GENERATE SOCIAL AND ECONOMIC PROGRESS FOLLOWING
FRACTAL ORGANIZATIONAL MODELS OF CROSS-GENERATIONAL,
CROSS-DISPCIPLINARY AND CROSS-CULTURAL KNOWLEDGE" 3 WHAT WE WANT 1
Provide society with... 2 new ways of thinking necessary models, 3
innovative and transformative, 4 in the elds of culture and
education, 5 health, learning, and dependence, 6 with technologies
and networks, 7 that integrate the social and economic, 8 with the
human factor, 9 without barriers, direct intermediation in
management, 10 innovating and promoting unique initiatives, 11 open
to the world, 12 preoccupied and occupied with challenges, 13
cross-generational, cross-disciplinary, cross-cultural, 14 complex
and diverse, 15 in a global world PUTTING THE SOUL INTO
GLOBALIZATION
5. OUR OWN EXCLUSIVE "LOGBOOK" IS "THE FITA BOOK": HOW WE DO IT
. The PGS (person, group and system) model that uses the initial
bottom-up direction in creating action. . The non-conventional
thinking: The generation of systemic and holistic thinking. . The
differentiating factor: the uniqueness of the part to get to the
WHOLE. . The climate necessary to develop associative intelligence.
. The physical and mental preparation for creativity and
collaborative learning. . The maps, support paths tailor-made for
each project based on the metho- dology PGS (person, group, system)
People, connecting them: . We believe it is necessary to foster,
encourage and recognize individual talent, the talent of each
person. . We believe in lifelong learning and training of people as
an inherent function to action. . We believe in the willingness of
people as a starting point for their activities Groups, sharing
knowledge and projects: . Providing effective, adaptable and exible
ways to carry out propositions and intentions. . Theory and
practice, strategy and tactics are linked and allow us to see as
far as possible to let us know what we have to do tomorrow. . What
matters is that people organize themselves without imposing a pre-
established model. The System, co-creating ethical values as the
backbone for natural communities: . We believe that Ethics is an
indisputable market value. . The good functioning of social justice
must ensure respect for life, freedom, and wellbeing. . The search
for models that excel in combining social and economic be- havior,
that foster a climate of cooperation and collaboration and are
appli- cable in a global world. Out of all these processes rises
the CONCEPT MARKET or the "basket of contents with the intellectual
patent as differentiating factor. Columbus undertook a big FITA by
going new ways, he brought the world closer together in a global
market. Did he do this by sharing knowledge, co-nnecting people and
co-creating? From "co-lonization" to globalization. What is needed
now is putting the soul into it! Project presentation FITA
INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED.
TM, & COPYRIGHT 2013 4 INTERNATIONAL FOUNDATION OF KNOWLEDGE
TRANSFER AND TRANSFORMATIVE ACTION THAT COMPILES KNOWLEDGE OF:
6. THE FIRST FITA: FITA WIT Project presentation FITA
INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED.
TM, & COPYRIGHT 2013 FITA WIT, A PLACE TO SUPPORT TALENT AND
CREATIVITY According to recent studies only 10% of 1,000 presented
ideas convert into a project after the rst year, of these 10% turn
into a company or another type of legal entity after the second
year, and nally after 2/3 years only 10% are still operative. This
means with the current system, of every thousand ideas only one
becomes sustainable! Clearly, the model does not work, it is not
efcacious (knowing what to do), it is not effective (knowing how to
do it) nor efcient (avoiding idle resources), thus not equitable
(recognizing uniqueness). The process a person and/or a team have
to undergo to transform an idea into common good is wrong, because
it only takes into account the object (the world of evidence) and
not the subject (the world of convic- tions). Seeing a company as a
goal and not as a tool inhibits to understand or support people at
the height of their creation. FITA helps transform utopias into
realities. A new model for organizing knowledge-capital relations
and transfor- ming this into GDP. What we are looking for is the
best way to do it. A new model based on real needs that involves
all stakeholders and pays special attention to reassuring the world
of capital that it is possible to build a transactional space that
seeks to create wealth. It is necessary to extract knowledge
"bottom up" and mobilize resources "top down" to get: - From talent
to knowledge - From a physical location to mentoring - From
teaching to learning - From action to prototyping 5 A place of wit,
talent, knowledge, intelligence, wisdom, humor... AREAS CULTURE
KNOWLEDGE
7. LEARNING UNDERTAKING, DOING! "CONCEPT MARKET" AT FITA WIT
Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO
ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 6 LEARNING
DOING MENTORING: THE STRENGTH of the mentoring process HEALTH
SCHOOL COGNITIVE LEARNING: THE STRENGTH of the project FUNDING: THE
STRENGTH of complicity Personal plan / idea development, 1st.
Quarter Group plan / project strategy, 2nd. Quarter System plan /
funding entity, 3rd. Quarter UNDERTAKING
8. UNIVERSALIZATION OF THE KNOWLEDGE SOCIETY AREAS OF FITA WIT
A. FITA WIT CO-MMUNITY: Research and meeting point for talent: CSV
(communities of shared values): fractal network of knowledge .
Young COLLEGE STUDENTS: Kairos Society, Singularity University,
Johns Hopkins University, Make Sense . Collaborative talent
networks (inventors, researchers, ...) sharing spaces and expe-
riences at the FITA WIT agora. Collaboration with other
institutions: ISIS OXFORD as a model / FAB-LAB / Universities /
Institutes of technological transfer / Companies / Industries /
Foundations / Associations / Cooperatives / Social enterprises /
NGOs (Ashoka, Skoll, The Hub, Hyndra) Funding, assessment of ideas
and investment rounds previous to the constitu- tion of the
start-up: . "La Ferradura a table were the best projects are
presented. The investment round transforms itself in an experience
that includes: B. FITA WIT CO-MMITTEE: This is the body responsible
for validating the input of ideas, people and / or work teams, as
well as overseeing the compliance of execution timelines and offer
possible alternatives. They will be in charge of maintaining,
enhancing, updating and preser- ving the FITA BOOK. It will consist
of 10 people: C. FITA WIT CO-MARKET: The contributions of contents
made in the "Agora of Knowledge" feed the Concept Market that goes
beyond the product and service market. The new concepts can no
longer be developed by individual geniuses, but are thought of by
special teams that work in compliance with the Knowledge Society
and the process of universali- zation. The instrumental and
operational challenges for its development come from models that
incentivize ideas as the new driving force of society, beyond
physical labor and technology. It is about promoting organizational
models that enable it, understanding the importance of
incorporating the human factor into the chain of values, a complex
factor due to its natural unpredictability derived from talent and
the added knowledge it provides. Management 4.0 is capable of
responding to the governance of "Human Beings with Resources"
breaking with the prevailing management of human resources. Project
presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL
RIGHTS RESERVED. TM, & COPYRIGHT 2013 7 One o two Elevator
pitch Center sponsor (University partner sponsor, family ofce
partner sponsor, company partner sponsor) Sponsorship Idea
InbensH3C Share National Investor Share International Investor
Promoter of the center (1: Sant Cugat Foundation) Sponsors of the
center (3: University Family Ofce, Company) Sponsoring Organization
(1 out of 10); Project Specialists (3) 1 of each: Health, Learning,
Sustainability, Human Rights, Transversal Specialists (2): ICT / IT
Creative Industries Public Administration (1) FITA (1)
Representation of the FITA BOOK Commission of Guarantee
9. FITA WIT, AN EXCLUSIVE AND INCLUSIVE PLACE ARCHITECTURE FITA
WIT Project presentation FITA INTERNATIONAL FITA FROM INNOVATION TO
ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013 8 1.Idees Lab
FITA WIT Design process diagram 3: Committe & Community2:
Social business area ("Agora") 5: "La Ferradura" ( investment
rounds/ Committee meetings) 4: Updates (seminars, workshops,
conferences, etc.)
10. FROM WORLDWIDEFITA.COM TO WORLDWIDEFITA.ORG FITA is a
brand, a seal of quality that validates correct implementation of a
new way of thinking that includes: values, criteria of governance
and organization, transparency in the process, and a concept market
or basket of contents. FITA FOUNDATION is a foundational brand that
validates the legal orga- nizations promoting FITA projects.. The
SROI and scientic parameterization of some measurable inputs during
the support process mark the progress and the market value of the
project at the moment of the investment round, "La Ferradura." .
From the pre-money value, the start-up will pay a "success fee" of
5% that will be designated to the chosen social or research project
to develop the local community. These funds will be managed by the
Fundaci Sant Cugat Actiu. The learnings of the entrepreneurial team
will be the facilita- tor of this journey "from .com to .org" in
form of mentoring the selected project. At full capacity the center
is estimated to generate at least 100,000 per year as a
contribution to the progress of the local community. The scala-
bility of both the projects as well as the start-ups created in the
FITA WIT will be measured by the conversion from .cat to .net" to
verify the impact of the fractal model of FITA.. We want .com to
nance .org and this to generate the .net of .cat. We cannot create
Fita International without considering the most important fita for
everybody: to live, to live well and to live together... This
should be everyone's fita. FROM .com to .org Project presentation
FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS
RESERVED. TM, & COPYRIGHT 2013 9
11. POWERED BY CiT. THE ORIGIN OF THE NODAL NETWORK FITAWIT
SANT CUGAT Project presentation FITA INTERNATIONAL FITA FROM
INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013
10 Girona Tarragona Lleida Modernist complex Sant Pau Knowledge
City BCN Key (Bess) Kairos Adventura Capital Mediatic Building 22@
Rub Cerdanyola Dependency city (Vilanova) CiT .CAT BCN SANT
CUGAT
12. AND THE TRUTH... IS THE PROCESS ITSELF (I. Kant) FITA TO
FITA... Project presentation FITA INTERNATIONAL FITA FROM
INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT 2013
11 From Innovation To Action FITA BOOK: International Foundation of
Knowledge Transfer and Transformative Action FITAs:
Geo-localization FITA WIT: From "Concept Market" to "Agora
Experience" FITA WIT SANT CUGAT: The first node of a fractal
network of knowledge, from "worldwidefita.com" to ".org"
13. FITA VISUALS Project presentation FITA INTERNATIONAL FITA
FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT
2013 The idea is to install real tas all over the world, that are
inspired by the originals, all alike, thus creating a strong and,
above all, universal branding: The hard- ware (ta) containing
software (information) leading to mindware (knowledge). The way to
connect to the tas is easy: each one of them will have a QR code
that can be read with new generation phones, tablets, etc., to
access their con- tent. The content will mainly summarize the
intention of that particular ta, provide information on the sub-
ject, and tell us where to go to learn more or to con- nect with
people of the same interests. We create new urban furniture,
attractive and coherent to be practical but not too nice to avoid
vandalism. The idea is to use recycled wood combined with a solar
panel to provide renewable energy for illumina- tion at night or in
places where the sun or fog do not allow them to be seen easily. A
fita ... Mental wealth for those who locate it, cultural wealth for
those who install it. HOW TO ENTER YOUR FITA WORLD... 12 FITA logo
+ City name FITA of recycled wood treated to resist all types of
weather conditions and temperatures around the world. Height of
about 80 cm. FITA International logo QR code with info on a
particular FITA: content, seminar, event, monu- ment, meeting, etc.
Variable code whenever we want. The physical FITA: A small
continent with a huge content Photovoltaic solar panel to obtain
solar energy and produce electricity to self-illuminate. Designed
to withstand open air weather conditions. 25 years lifetime.
international new york
14. All tas will be controlled by a geolocalization system
linked to the QR code that allows us to know at all times how many
people access their content, see them, etc. Thus we gather a
considerable global CRM. FITA VISUALS Project presentation FITA
INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED.
TM, & COPYRIGHT 2013 REAL FITES ALL AROUND US ADAPTING TO OUR
EVERYDAY LIFE 13
15. INVOLVED SO FAR... PERSONS AND ORGANIZATIONS Project
presentation FITA INTERNATIONAL FITA FROM INNOVATION TO ACTION. ALL
RIGHTS RESERVED. TM, & COPYRIGHT 2013 Idea and
conceptualization Sponsoring Organizations Associates with support
from: 14 Idea and FITA concept: Albert Latorre, lex Catalan, Pere
Monrs and Xavier Pellicer Executive Coordination and Fundraising:
Javier Noguero, Joan Carles Salinas, Jordi Castellet, Jordi
Esteban, M Roser Ferre "Concept Market" Alcia Gimnez, Christian
Obregn, Elias Galobardes, Eulalia Alemany, Joan Carol, Sophie
Robin, Xavier Girons Architecture / haptic cognition Cristina
Rosell, Enrique Bogdanov, Tomo Takeda Creativity, communication and
rhetoric: Florian Mueck, Marina Coll Mentoring and
internationalization: Carlota Cattaldi, Karen Reith Talent &
Projects Research: Adriana Freitas, Miquel de Paladella, Mnica
Evason, Yolanda Gurrera International advisory: Itamar Rogovsky,
Universidad Tel Aviv. (...)
16. CONTACT: informaci [email protected] worldwideta.com FITA
FROM INNOVATION TO ACTION. ALL RIGHTS RESERVED. TM, & COPYRIGHT
2013 The true value of a human being can be found in the degree he
has attained liberation from the self. We shall require a
substantial new manner of thinking if humanity is to survive.
Albert Einstein