Date post: | 14-Jul-2015 |
Category: |
Sports |
Upload: | nadia-calatayud |
View: | 294 times |
Download: | 1 times |
Tea
m M
em
ber
s YOUNG (JASP), ENTHUSIASITC &
MULTIDISCIPLINARY:
Jaime Barrajón (23) CS Engineer
Aída Laporta (26) Corporate & Technology Journalist
Nadia Calatayud (27) Mk online & Social Media.
Félix Ramírez (29) Legal & Business consultant
Eduardo León (30) Software & Web architecture
Carlos Garcia (30) enterpreneur & Product Manager (Team Leader)
Key partners: Gyms, trainers, sportmen/women, nutricionists, Physical therapists,
bloggers
Wh
at i
s M
otiv
afit
?
Adv.: Training,Time, Price, work & family Balance, and Motivation (Social Ego)
Online training Fitness & Body building.
Trending business
Ou
r s
er
vic
es a
re…
Fitness Online Platform where you
Exercise, have Fun, Motivate and Challenge the rest of community
Wh
o a
re o
ur
cu
sto
mer
s?
Ordinary People 18-45 years
Health, Beauty, Fun & Popularity (Ego)
In Spain: 28 millions
Restrictive factors: Unemployment, students, disease, couch potatoes; 15 M
And we are SCALABLE! (from Local to Global)
Wh
o a
re t
he c
om
petit
or
s
Traditional Gym , personal trainers, websites
HOW we BEAT (destroy) them? Yes, we are DIFFERENT!!:
Quality Audio Visual Content
Customized training programme & Feed back your results
Fun & Motivation (bye bye “operación bikini”) Social Ego & Gamification (you train you score)
Ma
rk
etin
g
Online:
SEO: key words; Gym & fitness (+500.000 searchs), entrenar online, gimnasia en casa (+20.000)
Social Media, Blog, Email marketing
Offline:
Fitness Events & Exhibitions,
Sport activities Sponsorship
Reven
ues s
tr
ea
m
FREEMIUN model business
• Free: Limited AV content & training programms
• Premiun: Unlimited AV & customize training programms, feed back & Gamification/ Social EGO
• Monthy membership: From 10€ (bronze) till 25€ (gold)
• Others INCOMES:
• CROSSED SALES , PUBLICITY ESTIMATED SALES OBJETIVE (Year1):
• 15 € * 2.000 premiun users = 30.000 € (break even)
• Cross sales: 1.000 € * 10€ = 10.000 € (Mk Affiliation)
• Publicity: 6.000 € (500 € month),
• TOTAL 1st YEAR EARNINGS: 46.000 €
FIN
AN
CE
• Initial INVESMENT: 60.000 € (be realistic)
• from the Team members (Maybe?)
• Initial Fixed Cost:
• Up to 30.000 € (break even)
• Initial Financial NEEDS: NONE!!:
• Entrepreneur risk FIRST,
• We walk (beta) then we RUN
• Future financial needs…….