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Social Networks University of Granada Social Networks – AB Social Media Strategy
| Date post: | 30-Jul-2015 |
| Category: |
Marketing |
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Social Networks
University of Granada
Social Networks – AB Social Media Strategy
INTRODUCTIONINTRODUCTION
Social Networks – AB Social Media Strategy
WHY?WHY?
Social Networks – AB Social Media Strategy
Continuous growth of the University of Granada.
Increasing necessity for new communication channels: Broader coverage of events At real time
Need for quicker responses.
Our CharacteristicsOur Characteristics
Social Networks – AB Social Media Strategy
Presence of the UGR on Social Networks: 17th of May 2010.
Coloquial language of Social Networks versus Institutional channels (web, corporative e-mails, etc.)
Open 24/7 all year round. Quicker and Personal
attention.
Information AboutInformation About
Social Networks – AB Social Media Strategy
Degrees &Masters Scholarships
Research
Jobs and Internships/traineeships
SportsCultural Activities
And More…
Social Networks Evolution Social Networks Evolution
Social Networks – AB Social Media Strategy
TuentiTuenti
Social Networks – AB Social Media Strategy
Typical Spanish Social Network.
Audience: High School students.
10.788 followers. Information about: UGR’s
Degrees, open days, activities for High School students…
FacebookFacebook
Social Networks – AB Social Media Strategy
Original Audience: University students.
Current Audience: University students, lecturers and administrative staff.
49.351 followers.
http://www.facebook.com/universidadgranada
TwitterTwitter
Social Networks – AB Social Media Strategy
Original Audience: Researchers.
Current Audience: Researchers and also students (short texts, promptness, etc.)
83.735 followers.
@CanalUGR
LinkedInLinkedIn
Social Networks – AB Social Media Strategy
Profiles in Spanish and English.
Audience: Graduate and postgraduate students, as well as researchers.
9.546 followers (English profile) and 70.526 followers (Spanish profile).
News regarding: Seminars, workshops, conferences, job offers, etc.
https://www.linkedin.com/edu/school?id=12214&goback=&trk=feed-body-name
PinterestPinterest
Social Networks – AB Social Media Strategy
Audience: Undergraduate students.
Pictures and images that show: Facilities (lecture rooms,
libraries, study rooms, etc.) Labs Work material Lectures
http://www.pinterest.com/estudiagranada/
InstagramInstagram
Social Networks – AB Social Media Strategy
To show through images the day by day of the University of Granada.
To let people know about peculiarities of the University of Granada.
To show in real time the different activities which take place at the UGR.
https://instagram.com/estudiaengranada
Social Networks – AB Social Media Strategy
Warning !!!Warning !!!
TrollsTrolls
Social Networks – AB Social Media Strategy
TrollsTrolls
Social Networks – AB Social Media Strategy
September 2014. Faculty of September 2014. Faculty of Law in the line of fireLaw in the line of fire
Social Networks – AB Social Media Strategy
ExampleExample
Social Networks – AB Social Media Strategy
ANY QUESTIONS?ANY QUESTIONS?
Social Networks – AB Social Media Strategy
THANK YOU FOR YOUR ATTENTION!THANK YOU FOR YOUR ATTENTION!
Further information:Further information:University of GranadaUniversity of Granada http://www.ugr.university
Social NetworksSocial Networks
