Apple

By: Roberto García, Álvaro González

Apple

Apple’s motto is think different

Apple’s logo has changed several times during history of the company.

It was created on April, 1976 by Steve Jobs and Steve Wozniak and Ronald Wayne

Apple is a company dedicated to the electronic market. Selling from cellphones (iphones) to computers (macs).

Apple’s products

When you buy an apple product you are not buying it for the features it has, if you were you would just buy a much cheaper one.

When you buy an apple product you are buying it for the name and the image that it has.

You don’t buy tissues, you buy kleenex.

You don’t buy a mp3 player, you buy an ipod.

You don’t buy a smartphone, you buy an iphone.

Apple’s comercial history

When apple started they made a commercial in the super bowl which was directed by Ridley Scott (just after his huge success in blade runner). This commercial was voted as the best commercial. Then apple went on to

turn brand into market shares. Apple took the iPod and made iTunes store so that everyone who had an iPod had to buy from it.

After the huge success with iPod apple decided to move on to the cellphone market and they did the same thing as with iTunes and created their own software shop: app store

Apple’s model

Most Apple products are curved. They uses curved edges because it reminds you of a women. Which is what attracts most men.

Apple’s model

Apple also uses simplicity to attract clients. Most apple products don’t have a lot of buttons. This makes people think that the products are simple to use but powerful and beautiful at the same time.

Apple’s pricing strategy

Apple’s products have always been very expensive.

But apple’s image makes people buy their products despite being so expensive.

Recently apple has lowered their prices so that their market increases.

Bibliography

http://blog.kissmetrics.com/7-strategies-apple-marketing/

www.wikipedia.com

http://www.theappleloop.com/Home/monograph.html

http://www.saleschase.com/blog/2012/03/13/the-best-of-apples-marketing-strategies/