Presentatie Matthias Wahls - Mediafacts Nationale Uitgeefdag 2014

International Publishing:

China’s Media Industry is “Going Global”

Hoe een grote uitgeefmarkt ontwaakt of

Help!(?) De Chinezen komen…(komen ze ?)

mediafacts nationale uitgeefdag

De Fabrique, Utrecht, 26 November 2014,

Dr Matthias Wahls

The Hague, the Netherlands

www.mwpublishingconsultancy.com

Own Business-experiences, in China, since 2005

CBI’s “Going Out / Going Global” initiative

My Title:

Hoe een grote uitgeefmarkt ontwaakt


Status Quo [NL vs. China]

Future Opportunities, Prospects, Threats (?)

26-11-2014 www.mwpublishingconsultancy.com 2

Brill Publishers, Leiden, Netherlands, 2005-2009

2009/10 – date, Founder M.W. publishing consultancy

De Gruyter, Berlin, Germany 2010-2011

Leuven University Press, Belgium, 2010

Bloomsbury p.l.c. London, UK, 2010 -2011

Oldenbourg Verlag, Munich, Germany, 2011-2012

Amsterdam University Press, Netherlands, 2011-2012

Mercis, “the Miffy publisher” Amsterdam, Netherlands, 2011

Bridge 21, Los Angeles, USA, 2012-

Representation of individual authors from NL, in China (and elsewhere)

Int. Representation for various Publishers from P.R.China

Tsinghua Univ., Peking Univ., Wuhan Univ.-SIM, Nanjing Univ.-SIM


China’s official Going OUT / GLOBAL Strategy....

...to export its “Soft Power”

Vehicles:

- Scholars/Academics & Universities

- Publishers (CBI - GAPP/RFT – SCIO)

- Confucius Institutes


Three step approach of Chinese Media/Publishers: (Li Pengyi, president of CEP&MG Ltd., formerly HEP)

1. Increase copyright trading / co-publishing agreements

[ “to sail in a borrowed boat”]

2. Establish own publishing entities outside the PRC

[ “to set out in a self-built boat”]

3. Investment of Chinese capital - M&A

[ “to purchase a ship for going out” ]


Intangible:

“Export” Culture, Language [ “Soft Power”]

Internationalize

(domestic) Chinese Academic Research

Tangible:

Economical / Financial Motivation

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10 yrs Observer: China’s “Going Global Initiative”

Own business ambitions & interests

Own academic motivations:

- Research & publishing experience

- Teaching (Chinese) students

- Guest lecturing in Ger, NL, CHN.


Hoe een grote uitgeefmarkt ontwaakt

of


- Kansen

- Scenarios

- Bedreigingen


Nederlandse uitgevers in China:

1. Elsevier, W.K.-KLI, (Springer-K.A.), Brill, IOS-Press

2. Ned. literaire uitgevers

3. Mercis (Nijntje), Lemniscaat, Querido (Mr Finney)

4. Beijing IBF 2011. “Nederland Guest of Honour”

5. Data Ned. Letteren Fonds

6. Willem Middelkoop’s “ The Big Reset “ [ Nieuw Amsterdam, Amsterdam UP]

7. Thierry Baudet [Prometheus - Bert Bakker]


Chinese uitgevers in Nederland:

1. Chinese Wetenschap (in het Engels) bij [LP 1]: - Elsevier, Springer,

- W.K.-KLI,

- Brill,

2. Chinese Literatuur going West [ 2012: Mo Yan ]

3. Data: China Book International

4. 2015 @ Mediafacts: Chinese Publishing event.

5. 2015/16: Chinese delegation to visit NL?


Dissemination of selected Chinese publications (in the non

Chinese, i.e. primarily English language(s))

Is organized predominantly by

Western (Scholarly) Publishers

While they in the same time these Western Publishers completely

(?) ignore the market potentials of Manadrin material in the West...


IPO’s of larger Publishing Group’s in China

Step 2 of LP’s model: International offices by Chin. PG’s

Step 3 LP’s model: M/A activities in Europe, UK, USA


I. Willem Middelkoop’s “ The Big Reset” in China

II. Great demand for support at the Chinese end

@ Different co-operation models


A better understanding of: ◦ Intern. Markets in Publishing

◦ Intern. Publishers

◦ Intern. Audiences

◦ Intern. Business Rules & Habits

Need For: ◦ Support in M&S

◦ Distribution channels

◦ Editorial support

◦ Staff (?)


Natural Sciences & Engineering, (Medical Sciences)

Social Sciences Humanities, Philosophy, Religion ect Ethnic Studies, & Minorities

Chinese Language Learning

Chinese Literature

Chinese Children Books

Chinese Arts

Political Sciences Economics and Finance

Law (?)


International Publishers will refuse > 90% of Chinese

publishing output

LP’s mode 1 will not stay predominant !

Chinese Publishers will move to Mode 2 & 3


Cross cultural understanding !

Yes ! The Chinese are arriving …



[email protected]

www.mwpublishingconsultancy.com

Mobile: 0031 6 44310818

Chinese Mobile: 0086 13 718168626


mailto:[email protected]

http://www.mwpublishingconsultancy.com/

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Presentatie Matthias Wahls - Mediafacts Nationale Uitgeefdag 2014

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