BBA “C”1st semester Group members

• Safi ullah wardak• Khyber Khan• Zuraiz ali• Laiba maqbool• Ahmad Zia

HISTORY

• Invented in 1893 as Brad’s drink.

• Trademarked and renamed in 1903.

• Expansion of the product line

• Merged with frito-lays to form PEPSICO in 1965. Calem bradham

PEPSICO

• Merging of pepsi & frito-lays.

• Acquisitions and joint ventures.

• Food and beverages.

• Expansion of product lines.

Headquarters

PEPSI

Ingredients1. Syrup2. Sugar3. Colorings4. Phosphoric acid5. Caffeine6. Citric acid7. Natural flavors

COMPETITOR

• The main competitor of pepsi is coca cola

• Objectives

• Strength

• Products in Pakistan

• Upcoming Products

Objectives

The objectives that the Pepsi company wishes to achieve is that it wants to remain & continue to be the best or number one beverage company in Pakistan.

As Pepsi is already the number one beverage company but it has to maintain its position, power & status & in order to achieve their target, constant dedication & hard work is required.

As far as the company is concerned they are satisfied with their progress & they wish their market share to further increase from 72% outperforming all their competitors.

Strength

• Pepsi has broader product line & outstanding reputation.

• Record revenues & increasing market share.

• Great brand strength, strong distribution, innovative capabilities.

• Great capability of outsourcing.

Products In Pakistan

The main products of Pepsi in Pakistan are:

k Pepsi

k Diet Pepsi

k Pepsi Max

Upcoming Products

Already Pepsi has introduced many types of drinks but this time Pepsi is creating new kinds of drinks.

For children: They add vitamins or some nutritious elements

that are necessary to children. For adults: Drinks with very light alcoholic which is suitable

for the adults. For All The People Create a new flavor “Mint-cola”.

LOGO

SLOGANS OF PEPSI

• 2008–present: "pepsi ye pyaas heh bari"

• 2010–present "Badal Do Zamana"

PRICING• Pricing approach1. Cost plus pricing

• Pricing strategies.1. Market penetration

strategy2. Discount and

allowance pricing.

• Cartel agreement with competitors

• Price of Pepsi is very affordable.

• In Pakistan the price of 1.5 liter bottle is Rs.75/-.

PACKAGING

• Creates instant consumer recognition of company.

• Pepsi changes packaging frequently .

• Pepsi is available in

1. Tin pack.

2. Big size disposable bottles.

3. Small size disposable bottles.

PLACING OF PEPSI• Pepsi is available in more

than 200 countries.• Pepsi is available in all

cities of Pakistan.• Indirect marketing

channels.• Available in almost every

convenience stores in Pakistan.

Target market

• The target market of Pepsi is mostly young people of ages between 14 & 30. And also target hotels, restaurants, schools, universities and stores.

• In short generation-y is target market of Pepsi

Promotion

As the prices of Pepsi and coke are same because of the cartel agreement b/w them the competition between them depends totally on their other marketing strategies in which the most important is the promotion. On which I will talk about.

Promotion

Pepsi promotes its products through these ways:

• Advertisement through:

1. TV.

2. Newspapers.

3. Billboards.

Promotion

• Collaborations with:1. Green hut.2. PCB.3. PSF.• Contracts with:1. ICC.2. Top celebrities.