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Content OverviewGoal: Feeling and understanding Googles incredible growth A quick overview of Googleshistory

Foundation, milestone

Services

Presentation of Googles numerous servicesSearch,webmail,maps and more

Compition zoneWho are they? How does Google compare to them?

Microsft, Yahoo

EconomyOrganisation, evolution

Recent company, rapid growth

FutureHow is Google likely to evolve from now?

Concerns, hopes, expectations

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History Foundation

An ingenious student project

1996: The foundation of Google

University project of Larry Page & Sergey Brin.

Low means, started in a garage.

Signification of Google

googol = 1 followed by 100 zerosRefers to the infinite amount of information available on the Web

The companys mission

Organising the worlds information.

And deliver it to end users in a simple way Main idea

The more links point to a page, the more important that page is

Complex algorithm, based on PageRank

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History Milestones

A rapid growth of information and services

1998: First investment

Creation of Google inc. at that occasion

$100 000 from one of the founders of Sun Microsystems

1999: A service in great demand

Removal of the beta label, clients such as AOL3 million searches per day

2000-2001: More and more information

Google Images, Usenet, Catalogs

3 billion searchable web documents

2002-2004: New servicesGmail, Compute, AdWords, Labs, News, Froogle, Adsence, Blogger

And winning of many awards

2004: Public offering on Nasdaq

Initial share price $85

Today: more than $500 => Googles value nearly doubles every year

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Services Overview

An incredible amount of services Google: only a search engine?

Search is the main service, but there are many others

Many services rely on the search ability

Innovation and creation of new servicesNearly a service a month coming out from Google Labs

More than 520 domain names registered by Google

Many takeovers

To enhanceGoogles services

YouTube, KeyHole for Google Earth

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Services List

Services for the Web and many platforms Web applications

Advertising, aggregation, communication, developpment, search

Blogger, Calendar, Docs & Spreadsheets, Gmail, Picasa, Book Search, Maps

DesktopApplications

Standalone applications, desktop extensions

Desktop, Earth, Talk, Toolbar, SketchUp

Mobile applications

Accessing Google services via your mobile phone

Maps, Gmail Acquisitions

Each time bigger ($1.6 billion for YouTube in 2006)

Deja, Applied Semantics, Blogger, Picasa, Keyhole, YouTube

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Services - Functionality

What do Google services make you capable of?

Searching many sources of information

Web pages, documents, books, images, discussions, videos, locations, code

Search, YouTube, Images, Book Search, Earth, Maps, Code Search

Communicating

Through email, instant messaging, weblogs, video casting

Gmail, Talk, Blogger, YouTube

Keeping up with the news

Browsing many online newspapers, subscribing to RSS feeds, Financial news

Doing desktop tasks online

Creating documents online, organising your timetable, reading your emailsDocs & Spreasheet, Calendar, Gmail

And much more

Advertising, buying online, creating web pages, 3D objects

Adsence, AdWords, Base, Payment, Page Creator, SketchUp

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Compition zone

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Global Market Share in Search

53.30%

20.10%

13.60%

13%

Google

Yahoo

MSN

Others

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Economy Model

How does Google earn money?

From online advertisement through its AdWords serviceRepresents 95% of the companys revenus

Consist of targeted links displayed on googles pages + Adsence pages

Attracting new users

Thanks to innovative, clear and free services created rapidly

Google creates new needs

Googles philosophy

Their god is called Algorithm

Users interest, mobility, taking things easy

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Economy Evolution

Googles incredible evolution since its creation

From a student project to an international company in less than 10 years

Revenue 2004/06: $440/$10 674 million, share price 2004/07: $85/$500

Bigger than Yahoo or Ebay, but still far from Microsoft

Some more figures

Today: 10 000 employees, 450 000 computers

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CRITICISM OF GOOGLE

1. PAGE RANK.

Page rank manipulation.

Page ranking related lawsuits.

Google bombing.

2. COPYRIGHT ISSUES.

Google print.

Copyright problems.

3. PRIVACY.

4. POTENTIAL FOR DATA DISCLOSURE.

Gmail.

Google buzz.

Street view.

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Future expectations

Google will keep on growing but competition will sharpen

Still growing up

According to current trends

The amount of information is raising and internet is widespreading

A sharper competition

Rivals are starting to respond to Googles servicesMicrosofts Live.com

An unstable marketOnly one source of revenue: online advertising, rapidly changing

Unstable like any technological market

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Conclusion The end

A blurred future

An incredible growth

of users, services, revenues

In less than 10 years

But it is hard to say what is going to happen

Technology is evolving too fast to make any conclusionsIn the short term Google will still grow

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THANK YOU