Date post: | 22-Jan-2015 |
Category: |
Art & Photos |
Upload: | anja99 |
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„Heaven Beach“
Agenda
Description• Target audience• Location and Sales• Cost analysis• Co-Workers• SWOT- Analysis• Local competition
Anja P
Description
• We want to open a restaurant in which you can mix your ice-cream alone
• You also can choose the crumble mixture, dessert sauce and fresh fruits
• We also want to sell smoothies and cocktails ( without alcohol) which you can also mix alone
• In a beach atmosphere you can savour your drink and ice-cream
Anja P
Here you can create your sundae
Anja P
In this way you can mix your smoothie
Anja P
Anja P.
Here you can shake your cocktail
Anja P.
Restaurant description
o Our restaurant should look like a beach
o You can sit inside or outside
o In the front area you can buy ice-cream and drinks. You can sit in beach chairs, there you can talk to your friends
o In the rear area you can listen to the TOP 100 and you can also dance with bare feet in the sand and you can chill in hammocks
Anja P
Plan of the location
ice-cream smoothie
COCKTAIL
toilet
entry
cash
Chill area
Dancefloor
Anja P
Prices
2€ small
3€ medium
4€ big
Anja P
Agenda
• Description Target audience• Location and Sales • Cost analysis• Co- Workers• SWOT-Analysis• Local competition
Anja P
Target audience
Our restaurant is mainly for teenager planned in which of course everybody is welcome.
Anja P
Agenda
• Description• Target audienceLocation and Sales• Cost analysis • Co-Workers• SWOT-Analysis• Local competition
Anja P
Location
• We want to start it in the city centre of Munich, because there isn‘t a beach and so the people there would be very happy to have a restaurant like this
• The restaurant should also be in other countries and cities
• The building must be near a underground station or a school, so the teenagers can go home alone
• The prices in this restaurant should be very low
Anja P
Location choice(compare Munich,Zaragoza and
Zebugg)
Location ImportanceFactors
Rent of Small shop 30% 1 0,3
Local wagefor one 30% 2 0,6hour
monthly ticket public 15% 5 0,75transport
population 25% 1 0,25
SUM: 100%
Grades Weighted Grades Weighted Grades Weighted (1-5) Grades (1-5) Grades (1-5) Grades
Munich Zaragoza Zebugg
Anja P
Sales
First we want to build our first restaurant in the city centre of munich.
If we have success we want to build others.For example in:-Köln-Berlin-Hamburg-Wien-Paris
Anja P
Important for parents
Opening times: Monday-Friday: 4pm-9pm Saturday, sunday and
holiday: 2pm -10pm
All the drinks are without alcohol !!!!!
Smoking is prohibited !!!!
Anja P