Group Members:

Jawad Fareeha

Waqas

Company Profile

A Company composes of Cutting, Dyeing, Washing, Stitching units and Company Sale Outlets providing Readymade Denim Apparels and Custom Made Jeans.

Producing a large variety of Cotton Denim Jeans, Poly Cotton Denim (PC Denim) Jeans and Twill products for Jeans lovers and Executives, in a full range of designs / types to fulfill your demand.

Pioneer of the Custom Made Jeans in Pakistan

Employing a staff of approx. 500 nationwide in the start of the business

An organization consisting of design to wet processing under one roof

Organizational&

OperationalPlan

ManufacturingFacilities

Hanging System

Cutting Dept.

Stitching Dept.

Dyeing & Washing Dept.

Latest Machinery

Finishing Dept.

Hanging System

Cutting Dept.

It helps the workers to hang the stitched clothing keeping the floor clean and saves the time of delivering the product for further processing

3 sets of Fabric Inspection Machine2 sets of G.G.T Automation Spreading Machine 5 sets of Cutting Machines

ManufacturingFacilities

Stitching Dept.Double Needle (Computerized)Single Needle (Computerized)Loop MakingElastic

Bartack (Computerized)KajButton Punching MachineSafety / Over Lock

70 Sets150 Sets04 Sets03 Sets

25 Sets06 Sets03 Sets60 Sets

Special Types of Machines

FeedoWaist BandEyeletReece Loop Stitching MachineSinger Auto Belt Loop Stitching MachineReece Pocket Welting MachinePocket Creasing Machine

Pocket Setter MachineBelt Loop Processing MachineBack Pocket Designing MachineNeedle Detector MachinePocket Hemming Machine (Computerized)Bottom Hemming Machine

ManufacturingFacilities

Dyeing & Washing Dept.Spray MachineDryerHydro ExtractorAutomatic Washing Machines Front Loading

Washing Machines (Hong Kong Origin)TonelloNagashian

08 Sets10 Sets04 Sets04 Sets

10 Sets

12 Sets03 Sets

Special Washing Effects

Rinse WashSilicon WashStone WashEnzyme WashBleach WashDistress

Sand BlastSprayMoustacheTints

ManufacturingFacilities

Topper Press MachineDennison Plastic Staple MachineSpot Removing MachineButton / Rivet Punching MachineHeat Transfer MachineThread Sucking Machine

12 Sets03 Sets03 Sets12 Sets01 Sets02 Sets

Finishing Department

Special Colors

With basic Blue & Black colors and their shadesDifferent textures using Enzyme combed Stone Dyeing

Process

ManufacturingFacilities

ManufacturingProcess

Space Walker’sStore / Outlets

In the starting phase of the business Space Walker is opening with just seven outlets, two in Karachi, one in Islamabad, one in Rawalpindi, and three in Lahore. Each outlet consists of two portions one is display area and other is store room. Each Space walker’s Store has a cashier/manager and two sales persons, and a Fashion designer as authorized company employees. They work as instructed by the regional manager (one in a city) and Regional Manager gives instruction according to the company’s policies.

Mission

“People love our clothes and trust our company”

Space Walker & Co. loves if people wear our products as a symbol of freedom and self-expression in the face of adversity, challenge and social change. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We seek fair and responsible profit, enough to keep the company financially healthy for the long term and to fairly compensate owners and investors for their money and risk.Our mission is to become a market leader in jeans apparels and a listed company in KSE

Vision and Values

“Quality is achievement of accuracy, precision and consistency”

Fulfilling customer requirements and expectations in all areas of manufacturing

Sensitive to the look and feel of good fabric and fine stitching, as well as flawless finishing

Provide the best possible value to our customers who care about quality product

Want every rupee spent with us to be well spent We work at the factory, community and public policy

levels to ensure that the people making our products are treated with dignity and respect and work in safe and healthy conditions

We exercise maximum care for the importance of quality of our product by employing a team of highly skilled workers and professional supervisors.

Vision and Values

“Quality is achievement of accuracy, precision and consistency”

We believe that great brands and businesses are built by consistently providing quality products and services and by earning the trust of consumers, investors, employees, suppliers and communities through responsible, progressive and accountable business practices. Moreover, as business leaders we have the obligation, both individually and collectively, to make our enterprise not only a source for economic wealth, but also a force for positive social change in the conduct of our business. This principle of responsible commercial success will helps us to achieve our goals.

Products&

Services

Products

Summer Collection

Winter Collection

Summer Collection

Winter Collection

All range of our products in 100% pure cotton fabric manufactured according to the company’s pre-defined special blend and super quality fiber.

All range of our products in a special fabric compose of cotton, polyester and lycraThe combination of polyester and lycra makes the fabric warmer than normal and improve its strength as well.

Products

Fabrics

Denim

Twill

Denim

Twill

Using Range from 6oz to 14.5oz of fabricBasic denim Rain denim Rain stretchCross hatch Comfort stretchCross hatch stretchAce stretch Broken td Cross cordHigh cord Mile stretch Pearl dropRain olive Reversible

Using wide range of colors in twill to fulfill customer’s demand

Fabrics

Denim

Twill

Siddiqsons Denim Mills Limited Established in 1959Certified for both OEKOTEX and ISO 9002

Amtex Private Limited PakistanEstablished in 1968

Fabrics

Product Line

Male FemaleType Fabric Used Price

(Rs)Type Fabric Used Price

(Rs)Regular Jeans

Shirts

Jackets

Designer Dress Coats

Cut off Shorts

Baggy

Boot Cut

Rider’s Jacket

Iconic Vest

Trousers

Denim

Denim & Twill

Denim

Twill

Denim & Twill

Denim

Denim

Denim

Denim

Twill

850~1900

850~1400

900~2900

1250~2400

650~800

950~2100

950~2100

900~1600

800~1200

800~1600

Regular Jeans

Skin Tights

Capri

Bell Bottom

Baggy

Jackets

Skirts

Short Skirts

Boot Cut

Trousers

Denim

Denim

Denim & Twill

Denim

Denim

Denim & Twill

Denim

Denim

Denim

Twill

850~1900

950~2100

950~2100

950~2100

950~2100

900~2900

850~1400

850~1400

950~2100

800~1600

Colors

Space Walker® introduces a unique range of colors / textures which we are sure that our customer haven’t seen before

We also deals in basic colors i.e. Blue, Black and their different shades

Quality

The quality of the finished product is comparable with any other brand exists.

This is because, Space walker is using excellent quality fiber for the manufacturing of the Fabric, and an Expert team of supervisors and quality controllers keeps a close eye on every phase of manufacturing till packing to ensure that every single piece should according to the company’s standards

Services

Space Walker CM/TM Jeans(Custom Made Jeans / Tailor Made Jeans)

Space Walker’s Store / Outlets

Space Walker’s Tailor

Space Walker’s OnlineStore / Website

Space Walker CM/TM Jeans

Space Walker’s Store / Outlets

First time in Pakistan, the concept of CM/TM Jeans (Custom Made Jeans / Tailor Made Jeans) allows to prepare the jeans according to his/her own style.Space Walker CM/TM Jeans is factory direct denim jeans that are handcrafted to custom fit from a pattern we make using customer’s individual measurements

Space Walker has a strategy to bind its products to its own outlets for the sake of the satisfaction of the customer. This also ensures the company that our valued customers are having the Original product

Services

Qualified Fashion DesignerSpace Walker’s Tailor

Space Walker’s Online StoreWebsite

In the Space Walker’s Store, we facilitate our customer with a designer who helps him /her in selecting the design and tells which type/design is most suitable for his/her physique. And which color is best for the purpose he/she is buying the Product

www.spacewalker.comOn website Space Walker offers, a complete catalogue of our products and a facility to purchase through Credit Card with in the Pakistan. We also offer a flash made tool that will guide step by step our customers in making a CM/TM Jeans.

Services

Competitive Edge at a glance

Competitive Edge at a glance

Space Walker CM/TM Jeans

Colors

Quality

Price

Space Walker CM/TM Jeans

Colors

Space Walker CM/TM Jeans gives our customer a choice of having a pair of jeans which is actually fit not looks like fit.

A unique range of colors and textures.

Competitive Edge at a glance

Quality

Price

Quality is comparable with any other brand available in Pakistan and customer can find this brand more comfortable.

Providing Excellent quality at Affordable Price for jeans lovers.

Competitive Edge at a glance

MarketingPlan

Primary Data Research

Secondary Data Research

MarketingResearch

Primary Data Research

Secondary Data Research

Space Walker has conducted a comprehensive at Lahore, Karachi, & Islamabad using a disguised questionnaire. The questionnaire has placed at various college canteens, markets, shopping malls.

We have taken help of various published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies

MarketingResearch

Results for Survey

Primary DataResearch

In the survey we have taken a sample of 300 people at random and fill out the form. The results are as follows:

“RESULTS”

Cultural analysis of Pakistan

Secondary DataResearch

*Age Dependency Ratio: It is the ratio of persons in the “dependent” ages.

Cultural analysis of PakistanConclusion

Secondary DataResearch

In Pakistan we have two types of cultures: 1)Rural2) UrbanIn rural areas there is no trend of wearing jeans due to their nature of work and environment that’s why we are not taking rural areas as our target market. In urban areas there is trend of wearing jeans due to their nature of work and environment and there is a potential market for our product so we are focusing on urban areas.

Market Segments

Gender

Age

Gender

Age Group

There is trend of wearing Jeans / Dress Pant in our country because it is easy going for working environment that’s why in our country both male and female prefer to wear jeans specially during office work. So due to this trend we are focusing on both male and female for target market

We are targeting the people from the age 18 to 59

Market Segments

Market Analysis

After the data has collected from various sources we organize and analyze it in order to get the results which are helpful in calculating the target market of Space Walker products

Market Analysis

Target marketStudents are 60 % of our target market and roughly we are targeting about 60% of Pakistan’s urban population for our services.

Market Analysis

Market Demographics forSpace Walker Jeans®

Market Demographics for Space Walker Jeans

Gender

Casual/Formal WearGeographi

c

DemographicBehavior

FactorPsychographic FactorsAge Waist Size Occupation

Male

Casual

Urban Areas of Lahore, Karachi,

Rawalpindi &

Islamabad,

18~59

29~40

Students, Employees, Marketing Personnel, Businessman, almost

every one

Party Lovers, Fashion

Magazine readers,

Jeans Lovers, People

looking for high

quality at low price

those who want to feel comfortable and relax, those who

try new brands/things, want to

try new colors in

denim and twill

Formal

Employees, Marketing Personnel,

Businessman, Almost for every Professional

Female

Casual28~40

Students, and almost every one

FormalProfessional / Job

oriented

Market Analysis

Market Demographics forSpace Walker CM/TM Jeans®

Market Demographics for Space Walker Jeans

ProductGeographic

Factors

Demographic FactorsBehavior Factor

Psychographic Factors

Age Gender Waist Size Occupation

Space Walker CM/TM Jeans

Urban Areas of Pakistan

Any AgeBoth Male / Female

Any Waist Size, specially those

who have uncommon waist size or

length

Students, Employees, Marketing Personnel,

Businessman, almost of every

Profession

Party Lovers, Fashion

Magazine readers, Jeans Lovers, those

who want to look unique, those who want to

create their own designed jeans

those who want to feel

comfortable and relax, those who

try new brands/things, those who want actually fit jeans

Market Analysis

Target Market at a Glance

There is a huge potential in Pakistan for Space Walker garments.People like to wear different if they get it and there is a demand of great change

Competitors

Primary Competitors

Secondary Competitors

Primary Competitors

Secondary Competitors

1. AZGARD NINE2. SOORTY ENTERPRISES (PVT.)

LTD.3. MR DENIM 4. HM APPAREL SOURCING

1. LEVI STRAUSS & CO.2. WRANGLER JEANS3. HANG TEN4. CHEN ONE5. ARMANI

Competitors

MarketingMix

(7 P’s)

Space Walker Jeans

Space Walker CM/TM Jeans

ProductAccording to customer’s

Point of view

Space Walker Jeans

Space Walker CM/TM Jeans

It is our intention to give our customer the fit, comfort and quality they are looking for.Identity of the space walker, a unique back pocket design and cutting, gives a new look to the jeansTotal Quality SatisfactionSpace Walker balances softness and stretchiness of the fabric to improve comfort

If the customer don't find what they are looking for in our shelves then we also have an alternative for them.

ProductAccording to customer’s

Point of view

PriceAccording to customer’s

Point of view

Prices are fixed but there are some discounts and gift policies

Discounts

Gifts

PriceAccording to customer’s

Point of view

PriceAccording to customer’s

Point of view

Discounts

Gifts

10 % off on every purchase of Rs.2000Sale on every 31st , in which there is a variable discount of up to 50%

Space Walker T shirt for every single customer of the Space Walker. This offer will last for one month from the opening

PriceAccording to customer’s

Point of view

Discounts

Gifts

10 % off on every purchase of Rs.2000Sale on every 31st , in which there is a variable discount of up to 50%

Space Walker T shirt for every single customer of the Space Walker. This offer will last for one month from the opening

Placement

Initially Space Walker is opening seven main Space Walker’s Stores in Lahore, Karachi, Rawalpindi and Islamabad

Space Walker’sStores

Lahore

Karachi

Rawalpindi

Islamabad

Lahore

Karachi

Main Office: Space Walker & Co.29 2nd Floor Raja Center. +92 - 42 - XXXXXXX - XY

Space Walker’s Store31-C M.M. Alam Road Gulberg. Contact: +92 - 42 - XXXXXXX29 The Mall. +92 - 42 - XXXXXXX128 Y-Block D.H.A Commercial Area, Defense

+92 - 42 - XXXXXXX

Space Walker’s Store 69 – 70 Zabunisa Market. +92 - 21 - XXXXXXX 48 H-Block D.H.A Commercial Area, Defense. +92 - 21 - XXXXXXX

Space Walker’sStores

Rawalpindi

Islamabad

Space Walker’s Store58 Main Plaza, Rawalpindi Cantt. +92 - 51 - XXXXXXX

Space Walker’s Store 22 Blue Area, Commercial Market. +92 - 51 - XXXXXXX

Space Walker’sStores

PhysicalEvidence

Space Walker has a large manufacturing unit and storage in Lahore as well as a registered head office.

Seven outlets.We have registered brand names, designs, ads and

company Logos.

Dress code for the entire staff working in the outlets as well as company ID card

PhysicalEvidence

PhysicalEvidence

People

Dress Designer

Two Salesmen

Manager/Cashier

Dress Designer

Managers & Salesmen

---Expert in understanding the psychology of the customer---Master of his field and expert in guiding the customer in selection of product, color and designSpace Walker hire designers that are diploma holders and are specialized in their field and interact with the customers after a three week training session

All the staff is specially trained for the code of conduct of the company and to tell how to behave, talk and deal with the customers while working in Space Walker’s Store

People

Process

---Awareness about our product through different mediums of advertisement

---Guide him/ her to the desired product section like jeans, trousers etc

---Sales man and the dress designer at that section will help him/her in selection of the product

---The dress designer will see what changes are to be made in the selected product relating to size of the product matching customer.

---try room to make final selection

Promotion

strong promotion strategypre promotional activity

“coming soon” teasing banners and billboardsa teaser as a television commercial

PromotionTV Commercials Schedule (For two consecutive months, One month before the opening)

AD 1 AD 2Channels Timings Channels Timings

PTV Home8pm~9pm

10pm~12mnIndus Music

3pm~1:30am

After every 25 min

ATV3pm~5pm

8pm~9pmAAG

3pm~10pm

After every 25 min

Indus Vision 7pm~11pm MTV (Pakistan)3pm~12mn

After every 25 min

ARY 7pm~11pm MTV (Indian)2pm~2am

After every 25 min

Star Plus 5pm~10pm Music3pm~12mn

After every 25 min

Star World 7pm~9pm Channel V3pm~12mn

After every 25 min

Star SportsWith cricket and football

matchTen Sports

With cricket match or wrestling

Geo Pakistan 11am~6pm Geo News 11am~6pm

HBO Both Ad Depends upon movie

PromotionMagazine and newspaper ad schedule

(For six consecutive months, starting one month before opening)

Name Frequency Name Frequency

Men’sClub In every edition (Full page) Daily JangTwice a week

(Wed & Sun)

Women’s Own In every edition (Full page) Daily TimesWeekly

(Thur)

Libas In every edition (Full page) DawnWeekly

(Tues)

Social Pages In every edition (Full page) Nawai-i-WaqtTwice a Week

(Wed & Sun)

Visage In every edition (Half page) The News InternationalTwice a Week

(Tues & Thur)

Xtra Magazine In every edition (Half page) Aurora Alternate Edition

She Magazine In every edition (Half page) Fashion MagIn every edition (Full

Page)Style Fortnightly (Half Page)

Promotion

Website Ads Schedule (For three consective months after opening)

Websites Frequency

Jang.com Permanent Ad

Dawn.com Permanent ad

Geo.com Permanent ad

Orkut.comBanner ad (last for one min after

interval of 5 min)

SWOTAnalysis

Strength

Weaknesses

Opportunities

Threats

Strength

Weaknesses

Custom Made ProductUnique Textures / ColorsCompany Owned Production UnitLiaisons with Textile MillsLow Rates for Best Quality Cotton / FabricLow Labour CostStrong Financial Background

New Brand NameLack of Distribution channelLocally Operated company

SWOTAnalysis

Opportunities

Threats

Can Offer FranchisesBroad Scope in International MarketProduction of Other GarmentsProducts for Children (age 6 to Teenagers)

Political instabilityReligious ViewsStrong CompetitorsNon Branded / UNKNOWN low Price Jeans MenufacturersIncrease in Price of Raw Material

SWOTAnalysis