Orleans Chamber of Commerce

Town of Orleans Finance Committee Presentation

January 30, 2014

Marketing Orleans: Cape Cod Chamber Programs Cape Cod Chamber brings visitors to Cape,

local Chambers attract visitors to town $1,000 grant to advertise in Cape Cod Travel

Guide 200,000 copies distributed 1.6 million unique visitors via website traffic

Orleans on International Marketing USB Promo. Drive 350 USB drives given to International Media and Tour

Operators targeting New England & Cape Cod Familiarization Tours, Discover New England Summit,

USTA’s IPW (Powwow) and sales missions to UK, Germany, Japan and Canada

Orleans on FAM trip list

Marketing Orleans Orleans Chamber creates events with intention of

bringing customers to town (2nd Year) ClamBQ: Approx. 800 attendees (1st Year) Surf Film Festival: Approx. 250 attendees (1st Year) Seaside Christmas in Orleans: Supported by

$8,000 ad campaign Created “Seaside Christmas Sweepstakes” launched on Small

Business Saturday Became an American Express Neighborhood Champion

Distributed Shop Small branded balloons, floor mats, and tote bags 6 Full page ads in Cape Codder and Holiday Gift Guides Pancake Breakfast with Mrs. Claus: Approx. 400 attendees Santa Stampede 5k Run: 175 runners, approx. 250 attendees

(project over 300 runners in 2015) Businesses reported more traffic and sales with new Seaside

Christmas advertising format

Chamber Sponsored Event Press Coverage ClamBQ & Surf Film Festival

Feature article in Cape Codder Arts and Entertainment (Sept. 13)

Online coverage at WickedLocal/Orleans (Sept. 13) Seen on Scene Photo Gallery (Oct. 1)

Seaside Christmas in Orleans Pancake Breakfast with Mrs. Claus

Front page feature story Cape Cod Times (Dec. 1) Cape Cod Online Photo Gallery (Dec. 1)

Santa Stampede Photo in Cape Codder (Dec. 13)

Lower Cape Chambers Joint Advertising Ad ran in Yankee

Magazine May/June Travel Guide Issue Brewster Chatham Eastham Harwich Orleans

New! “Truly Orleans” Lifestyle Magazine Distribution Date: May 16 Print run: 15,000+ Number of pages: 84 Format: Heavy Stock Glossy,

4 color, perfect bound Forms of distribution: Paid,

targeted, requested Distribution Channels:

Newsstands, Retailers, Upscale Inns, B&B’s, Ferries, Café’s, Fine Dining Establishments, the Orleans Chamber.

Targeted local affluent distribution

Sneak Peek! Story Ideas (not yet approved) 10 Things to do with your dog in Orleans Party Like A Local – Seven events you don’t want to

miss 8 Chefs Share their favorite recipie From Novice to Expert – Guide to Local Art Galleries Walking Tours of Orleans – Where to Start & Finish Choose Your Pleasure (Boat) – Kayak, Sail or Motor Join the SUP & Surf Crew! The Unofficial History of Orleans (As shared by

some crusty locals) Tips on going to the beach – What the Locals Know Maintaining the Value of your Second Home

Sneak Peek! A few of many potential cover images. Taken by Bill Pomeroy!

Website Statistics, orleanscapecod.org

Organic Search Traffic: May1-Jan. 30, 2013 31,351 Visits 70.81% New Visits 2.79 Pages Per Visit 2:12 Avg. Visit Duration Responsive website: 22% mobile visitors, 14%

tablet visitors 23 of top 50 pages event related content Community Events Calendar: Most trafficked

subpage Beaches: 2nd most trafficked subpage

Who are they? Countries: United States (Large majority),

Canada, Belgium, United Kingdom, Germany States: Massachusetts, New York, Pennsylvania,

Connecticut, New Jersey, Washington Age:

55-64: 26.99% 45-54: 19.07% 25-34: 18.35% 65+: 15.58% 35-44: 14.40% 18-24: 5.60%

64% Female

Member DirectorySearchableViewable by category

May 1, 2013-Jan. 30, 2014Total Searches: 66,443Total Referrals: 212,480

May 1-Oct. 30, 2014Total Searches: 50,003Total Referrals: 160,819

Online Member DirectorySearch Categories Clicks & Views

Restaurants 45,194

Lodging 10,431

B&B, Guest Houses, Inns 9,752

Motels, Hotels, Resorts 6,465

Real Estate Agents 6,150

Cottage & Vacation Rentals 3,740

Clothing 3,415

Grocers 2,316

Gifts & Collectibles 1,543

Fish Markets 413

2013 High Season Visitor StatisticsMonth Walk-Ins Calls Total

May –June 1076 198 1274

July 2230 465 2695

August 2268 400 2668

Sept. –Oct. 1223 307 1540

8177