The Boat That Rocked.On the internet.

‘When promoting a film, it is all about

awareness’.

Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing.Because the Boat That Rocked is about a radio station, the distributors took the opportunity to use popular music streaming programs, such as spotify, to advertise the movie.They created playlists, which could be listened to at home, and advertised on Spotify.

Universal Pictures launches another iPhone app to promote

The Boat that Rocked

Top trumps cards On theiphone apps to Promote “the boat that Rocked”

Universal Pictures launched

iPhone application

developed by Golden

Gekko on behalf of

Hyper to promote the movie

'The Boat that Rocked'.

Boat that rocked on myspace.

• The boat that rocked’s target audience is teenagers much into the prospect of social life and comedy. Therefore, myspace is a wonderful resource to possess for a younger audience as the boat that rocked advertise and communicate virally through this means.