Repositioning the competition

CHAPTER : 8

Move to a new idea

Move first

Out old one…

People like to see the high and mighty exposed

like Bubble burst !!

There is no difference on the palate

The difference is in the brain

Comparatives add : Repositioning

Take your choice

Want thick sauce? Go for Pergo

Want thin sauce ? Go for Ragu

Culture and refinement admirable quality

Culture and refinement admirable quality

But not in Advertising war

To be successful