HISTORYTCM- Pak Launched 2006:

Picsel Technologies (www.picsel.com)Tricastmedia UK (www.tricastmedia.com)

Mobile Apps:

UK IPs

Tricastmail – Email for Feature Phones – Blackberry Competitor for Nokia/Sony EricssonTWUIK – User Interface Technology for Flash-like cutting edge UI on mobile phonesTweeter – TWUIK based client for Twitter

Pakistan IPs

Unicorn LudoFootball Companion CarromRSS Reader Boomerang

Introduction

Cricket Companion – Launched in 2007 (Cricket World Cup)•Over 18.5 Million downloads since 2007•Average 2.5 million user sessions per month•Upto 16 million user sessions per month in major tournaments (WC , WT20)•Top used mobile app on Feature phones•Branded as ‘CrickZenga’ it was offical IPL scorecard for 3 years

The success of the Cricket Companion brand led to the formation of a separate business entity. In 2012, Tricast Media Pvt. Ltd incorporated Cricket Companion FZ LLC in Dubai U.A.E, which now operates as an independent business.

Cricket Companion FZ LLC now legally owns the Cricket Companion (past & present) Brand names, Community , Technology and all associated intellectual properties.

PortfolioSince its inception in 2007, Cricket Companion has won much to its acclaim from being declared the best mobile application in its category in 2009 by Sony Ericsson, Cricket Companion has been the preferred partner for:

The Indian Board for Control of Cricket:• Mobile Score Card for the Indian Premier League & Champions League• Technology partner for design, development, hosting & maintenance

The West Indies Cricket Board:• Preferred technology partner• Design, Development and Support for the WICB official website and event based

micro sites• Developed the WICB accreditation system

The Sri-Lankan Premier League:• Design, Development and maintenance of the SLPL official web portal• Technical consultancy on information security• Data base and content management

Nokia:• Preferred cricket app provider for World Cup and major tournaments• Working with Nokia on Dream XI based on the Nokia’s In- App purchase module.

Intellectual Properties of the digital ecosystemCricket Companion Mobile Application:• Cricket Companion ODP• Cricket Companion First Slip• Cricket Companion DreamXI

Cricket Companion Desktop Widget

Cricket Companion Web Portal & Crictube

Over- the - air or OTA Server :• Delivers device specific content through web, wap and short code sms.

Advertisement Engine:• Delivers demographically filtered ads i.e. country wise, age wise, Telco wise, gender wise,

device wise etc.

Cricket Companion CMS & Backend Server:• Handles all score feeds, content requests and distribution, payment gateway integration &

in- app purchases, third party integrations, various reports and analytics

Digital Properties – Mobile ApplicationOverview:• More than 18.5 Million Downloads• in 200 + countries• Best Mobile Application 2009 by Sony Ericsson Award • Official IPL mobile scorecard• Cross Platform Compatibility

• J2ME• Blackberry• Android• IPhone/IPad• Windows Mobile• 2800 Devices supported

A complete companion for cricket providing ball by ball textual coverage of all international matches as well as important domestic leagues (IPL , BPL , Big Bash).

Cricket Companion ODP integrated for downloading Content

Digital Properties – Mobile ApplicationLive updates of all matches with Ball by Ball Update & Commentary View – Tests , ODIs and T20s

Configurable Sound/Vibration Alerts on boundaries , wickets , Innings breaks , Centuries , Half centuries , Rain delay etc.

Information on Series , Results , Statistics and Schedule for all matches

Notifications/Reminders for upcoming matches

Graphical displays( Manhattan , Run Rate Graph)

Messages / Polls / Quizzes can be shown to user as a pop up

Cricket Genius Competition – points awarded on prediction of match winning team , best player performance in each innings

On demand Statistics – Full Score Cards for each innings , Match Highlights , Squads, Player Profiles , Toss , Pitch , Ground Information

Cricket Companion supports the following platforms on mobile, compatible with 2800 devices.

Windows Mobile is work in progress (Nokia Lumia Series)

Digital Properties – Mobile Application

Serial No. Platform Current Release Status Comments1 J2ME – MIDP2 Production/ Stable

2 Symbian Production/ Stable Symbian is supported using Java Technology

3 Blackberry Production/ Stable

4 Android Production/ Beta

5 iPhone/ iPad Production/ Beta

6 WAP Production/ Stable

Digital Properties – Mobile Application

Digital Properties – Branding OptionsDownload page Splash Screen Full Scorecard Load Screen

Digital Properties – ODPUpdating of content categories and lists each time the application starts

Display audio and video content with “preview before purchase” functionality

Searchable archiving of the audio and video content

Seamlessly integrate with third party SMSC and payment gateways

Handling billing based on revenue share

Live reconciliation, reporting and dashboard for download/ revenue statistics

charging “click to call” or “click to action” requests

Deliver live video streaming

Achievements / Recognitions

Achievements / Recognitions - Hindustan Times Report

Digital Properties – Web PortalProvides live cricket scores , news , detailed statistics to cricket users

Provides the basic download channel for the Cricket Companion App

Allows displaying of both custom and third party advertisements

Developed to work across multiple browser platforms

Shown on first page against popular keywords in major search engines

Digital Properties – Desktop Widget

Digital Properties – OTA ServerApplication distribution solution completely tailored for the mobile application domain.

Supports Over The Air (OTA) delivery of J2ME , iPhone , Android , blackberry and Symbian Apps

Uses Phone detection mechanism to serve the right build to the right phone

Supports Build management, distribution management, Update and maintenance , expiry management for multiple platforms

Supports Telco Short Code integration and multiple Telco management

OTA server can host third party apps. Also has a device database that can be licensed to customers. See Device Atlas (www.deviceatlas.com)

Can act as a complete app store backend. Front end for the same can be developed and an app store can be launched. This will support all platforms including iPhone and Android much on the same model as GetJar does (www.getjar.com)

OTA server can also be licensed to Telco’s who want to serve their apps. It has already been tested with Telco’s and supports integration with their SMSC.

CMS Portfolio– IPL Website

CMS Portfolio – West Indies Cricket

CMS Portfolio – SLPL

Cricket Companion Dream XI

Cricket Genius Advanced – Virtual BettingCricket Genius Prediction Game•Predict Winning Team , Top Players in each innings •Points awarded to predictors – Leaderboard toppers get prizes

Cricket Genius 2.0•Concealed Virtual Betting Model (based on Tokens)•Users awarded tokens at season start (free initially – a paid model to buy tokens later)•Tokens put on a prediction (as placing bets in actual)•Points awarded – Tokens won on the right prediction (as winning a bet in actual)•POW (Percentage of winning) calculated for each time and win awarded based` on formula: No. of tokens x POW

Game Flow:•A season starts with each user having 5000 points (or tokens)•For each match if a user participates in Cricket Genius Quiz then by default 100 tokens are used up for participation•However, a user has the choice to put up to 250 tokens on a single quiz•A POW(Probability of winning) would be taken from the ' Match Pulse' winning Option (i-e the question where users tell who is winning)•The POW = 1-(Percentage of users choosing the team to win)

Advertisement EngineAd delivery on designated Ad spots (Full Screen Ad and Alert Ad)

Ad delivery as per device resolution

Ad Serving for multiple campaigns using rotation based mechanism

Token based Advertisement delivery

Impression cap on advertisement serving

Ad filtering on basis of country, age, mobile model and can be further tuned to display any types of ads based on any demographics available in the request

Supports custom Cricket Companion Ads as well as third party ads (Has been tested with Admob, ZestAdz, Vserv.mobi, InnerActive)

Advertisement Engine - Portfolio

First SlipA complete scoring and feed generation solution for Cricket

Flexible architecture ensuring that the solution can be used either by Feed Providers for Feed generation or by users looking for an electronic scoring and database management option for their cricket clubs/teams

First Slip – Local PlatformsLocal club apps with their branding + Local club pages on website.

A complete solution to record and maintain electronic scores with facilities to share with friends/families available on mobile .

Overall players and team rankings in cities / regions with prizes awarded to performing players.

Vision and Mission StatementOur VisionWe imagine a world where cricket scores and stories are generated and shared on the go and in real time, where a single platform socially connects cricketers at all levels, fans and cricket support staff

Mission StatementOur mission is to develop the most authentic socially integrated digital infrastructure for organized and unorganized cricket around the globe that facilitates all the interactive and record keeping needs at all levels

Product RoadmapGoal: Cricket’s first true social network

Where there is Cricket …. There is Cricket Companion

Bringing Local cricket onto the digital medium

Local Clubs , Players bring local cricket loving community

Ecosystem for clubs , players, event managers , advertisers

Locally Relevant Advertisement on local events

Product Roadmap

Summary

Cricket Companion – The digital Ecosystem – List of PropertiesMobile Application – Social Cricket Content Management System – B2B

On Device Portal (ODP) – Content OTA Server – Licensing, Device Database

First Slip - Scoring Solution Cricket Genius – Virtual Betting

DreamXI – Mobile Fantasy League Web Portal – Cricket’s Facebook

Advertisement Engine Desktop Widget

A Sincere THANKS