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Marketing Communication(Digital Strategy) 2015

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Our Understanding

Aerotrans

Retail Business (Olgo) sebagai bagian dariAerotrans yang baru berjalan di 2014,

kedepannya Olgo akan menjadi Market Leaderyang memiliki keunikan service tersendiridibandingkan dengan jasa transportasi daratlainnya

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Objectives

Membangun sistem yang unik k!ususnya untuk"etail #usiness, agar kedepannya Olgo menjadiMarket Leader

Lebi! $okus ke %igital &ommunication k!ususnyauntuk meningkatkan penjualan

'erus menjaga relations!ip di dalam b2b

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(oint o$ Message

YOR SA!"#Y A$D CO$%"$&"$C"&S OR $MB"R O$"

'R&ORY)Aerotrans *Olgo "etail #usiness+ tidak !anya

menjadi jasa angkutan darat, tapi yangterpenting adala! memprioritaskan keamanandan kenyamanan serta memiliki solusi untuk

kebutu!an customer

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0

20

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-o.adays, people more

$ocus on digital

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di/erentiation in eac! mediaplat$orm group discussion

look at me

stories, integrited

latest info, engagement,

brand awareness

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#*itter content

Latestupdate

in$o

greetings

tips

Out o$ bocontent

uotes

(romoteevent3brand3product

ill in t!eblanks

testimonials

uestions 5ans.er

pictures

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Conce+t on #*itter

Daily u+,ate to increase -ollo*eran, .uil, .ran, image a*areness

&ompanyculture topic

Motivationuotes

6nvolveconversation

, brand

image

7ollo.riday

&ulturalcontent

7batikday

8ngagement,(romotion,

#rand image

9!are pict3in$o*competition+

8ngagement,

(romotion,

#randimage

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Conce+t on #*itter

Out o$ bo t.eet*related to c!aracter o$

brand, product+

Sun

9!are

pict3in$o(romotion,#randimage

Sat

8ngagement,involve

conversation

Daily u+,ate to increase -ollo*eran, .uil, .ran, image a*areness

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Conce+t on #*itter

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ret.eet

spesi:c!astag

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&nstagram content

tips

Latesupdate

p!otos, pict

Out o$ bocontent *eye

catc!ing+ t!atrelevant .it!

brandimage3c!aracter

(romoteevent3brand

3product

9pesi:c !astag;7Olgo"etail#usiness6-

O7Olgo"etail#usiness9

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Conce+t on&nstagram

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Youtu.e content

>ideokno.ledge

Lates updatevideo3s!ort story

video

Out o$ bovideo

content(romote

event3brand3product

9pesi:c 5Uniue

title

>ideodocumentatio

n

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#imeline2015

Monitoring trend and$ollo.er in t!e relevantproduct3brand3interest3even our competitors

Maintain t.eet

Update t.eet based on

concept

eb?Mar

Apr ? Mei@un

i

/ monts

#R&At*eet

8ngagement*customer,communities,credible sources(ublic igure togain $ollo.ers

and branda.areness+

Update t.eetbased on concept

Activity *s!ortevent+, e; #ukapuasa bersama

Maintaincommunities

Update t.eetbased on event

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#imeline2015

&reate 6%*to bediscussed+

'ake p!otos

Monitoring trend and$ollo.er in t!e relevantproduct3brand3interest3e

ven our competitors Arrange instagram

planing

eb?Mar

Apr ? Mei@un

i

/ monts

Upload p!otosbased on concept

Upload s!ortvideo based onconcept

Activity *s!ortevent+, e; #ukapuasa bersama*integrated tot.itter 5 all

plat$orm+ Maintain

communities

Update p!otosbased on event

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Social Me,iaContent

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8#96'8

9O&6AL M8%6A

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Digital Communication Aerotrans(Retail Business)

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"BS"

9O&6AL M8%6A

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Digital Communication Aerotrans(Retail Business)

!#R" 3OA

Aerotrans *Algo "etail #usiness+ akanmemiliki kelebi!an di;

&ity &ar'rack (ositionMobile6nternational &ity

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"BS"

9O&6AL M8%6A

MO#6L8 A((9

Digital Communication Aerotrans(Retail Business)

About Us&ontact

Us

Our&lients

-e.s 58vents

-et.orks

'R&MARYCO$#"$#S

4"Y CO$#"$#

Our 9ervices

!atBs UniueAbout Us

Our 9olutions

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ret.eet