+ All Categories
Home > Documents > Presentation For U.S.P

Presentation For U.S.P

Date post: 20-Jan-2015
Category:
Upload: srms
View: 957 times
Download: 5 times
Share this document with a friend
Description:
This session looks at what your product proposition is, and what you are doing to ensure it contains a unique selling point (USP). Many companies offer a similar, even identical product/service to their competitors. This makes attracting the attention of a prospective customer very difficult. This first session therefore looks at how businesses can pitch their product/service proposition to give it a \'competitive edge\' and so improve its stand-out quality when trying to attract the interest of new customers.
Popular Tags:
11
What is Your Product Proposition and What Are You Doing To Ensure It Contains a Unique Selling Point (USP) Facilitator: Sammy Rose MBA, MCIM Chartered Marketer Mentor: Jenny Long M.I.D.M. Iceblue Marketing & Design Ltd 1
Transcript
Page 1: Presentation For U.S.P

What is Your Product Proposition and What Are You Doing To Ensure It Contains a Unique Selling Point (USP)

Facilitator: Sammy Rose MBA, MCIM

Chartered Marketer

Mentor: Jenny Long M.I.D.M.

Iceblue Marketing & Design Ltd

1

Page 2: Presentation For U.S.P

Do You Have Any Competition For Your Product/Service Proposition?

2

Page 3: Presentation For U.S.P

3

Page 4: Presentation For U.S.P

4

Page 5: Presentation For U.S.P

5

Page 6: Presentation For U.S.P

6

Page 7: Presentation For U.S.P

7

It’s All In The Psychic

Page 8: Presentation For U.S.P

8

Page 9: Presentation For U.S.P

9

GIVING A PRODUCT ATTRIBUTES

Packaging

BrandFunctions

Colour

Appearance

Price

Size

Delivery

Extended

Warranty

Warranty

Satisfaction Guarantee

Range

Compatibility

Merchandise

Finance

Core ProductOptional

Extras

Page 10: Presentation For U.S.P

10

Page 11: Presentation For U.S.P

11


Recommended