How to leverage your network at massive scale
Florent Balayé, LinkedIn France
The Big Three Network Dynamics
Who am I as a person
Ways of sharing life experiences and belonging to a tribe
Friends based activities
Who I am as a professional
Highlighting my experiences and career aspirations
Professional activities
This is what I am thinking
My voice to the world
Without any context other than what I choose
3Source : LinkedIn Audience 360 Survey, France, Août 2011
Personnal vs professionnal
2xInformation trust index is twice stronger on LinkedIn
83% Split personnal network and
professionnal network
3 reasons for you to be on LinkedIn
Identity and visibility
Connections Insights
Where all begins…
Tip 1: Upload a profile photo
Add a photo - Help people remember you by adding a professional-looking photo to your profile. It is harder for people to forget a face.
That line of text under your name? It’s the first thing people see in your profile. It follows your name in search hit lists. It’s your brand!
It is something that at a glance describes who you are.
Tip 2: Write a personal tagline
Use the Summary section to engage readers. You’ve got 5–10 seconds tocapture their attention. The more meaningful your summary is, the more time you’ll get from readers. Showcase what you represent and display pride and enthusiasm. Sell yourself!
Tip 3: Sell yourself with the Summary
Think of the expertise and Skills fields as your personal search engine optimiser, a way to refine the ways people find. This searchable section is where that list of industry buzzwords from your CV belong.
Do some research on what employers are looking forward and add the skills and specialties that apply to you.
Tip 4: Point out your skills & expertise
Tip 5: Make your profile public
Tip 6: Use the app SlideShare Presentations
Tip 7: Build a network 1/4
• Search and connect within LinkedIn for classmates, colleagues, friends, contacts.
• Reach your 2nd degree contacts
• Set goals for connecting
• Personalize your message. Explain why you want to connect
• 15 to 30 minutes each week connecting and developing your network
Tip 7: Build a network 2/4
Tip 7: Build a network 3/4
Tip 7: Build a network 4/4
Tip 8: Get recommended by people you’ve helped
Ask for meaningful recommendations
If you’ve added value to others, they’ll reciprocate
Join many
Participate in a few
Run one
Groups
.NET Developers
Biotech & Pharma Design
Pros
800,000 +
Tip 10: join and participate in groups
The Criteria for a 100% Profile
• A current position• Two past positions• Education• Profile summary• Specialties • A profile photo• Three recommendations
And don’t forget: go mobile!
19
Not artificial, real life network extension
Importance of level 2nd connexions
Large companies and international context
Not only to find a job
What are you waiting for?
aide.linkedin.com learn.linkedin.com (en anglais) Linkedin.com/today Linkedin.com/skills Linkedin.com/careerexplorer/dashboard fr.talent.linkedin.com Linkedin.com/developers (en anglais) Linkedin.com/students Linkedin.com/college (en anglais) Linkedinlabs.com (en anglais)
Questions ?