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PARTNERSHIP 2018
PARTNERSHIP 2018
September 1, 2017 marked the 18-year anniversary of the launch
of the world’s first national Indigenous television network in the
world with programming by, for and about Indigenous Peoples to
share with all Canadians.
APTN is a registered not-for-profit charitable organization.
APTN represents First Nations, Inuit and Métis Peoples of Canada.
APTN does not receive government funding for operations but generates
revenue through subscriber fees, advertising and strategic partnerships.
APTN broadcasts in English, French and Indigenous languages.
APTN is available in approximately 11 million Canadian households across
all provinces and northern territories.
About APTN
About IDL
Officially as of this year, Aboriginal Day Live will change its name to
Indigenous Day Live (IDL).
IDL began in 2007 as a live broadcast concert held in front of APTN
headquarters in downtown Winnipeg.
Today IDL is the largest celebration of National Indigenous Peoples Day in
Canada.
The live broadcast brings musical and performing arts that tie together the
traditional and contemporary.
Last year IDL made broadcast history and was was hosted in eight cities
across Canada, including Halifax, Montréal, Ottawa, Toronto, Winnipeg,
Yellowknife, Edmonton and Vancouver.
About Indigenous Day Live (IDL)
Indigenous Day Live Vision for 2018 – June 23
Ottawa, Toronto and Winnipeg will host this event on June 23, the
Saturday closest to National Indigenous Peoples Day.
APTN will collaborate with local organizations in each region to present a full
daytime program of heritage, activities and music form First Nations, Inuit
and Métis cultures. APTN will activate programming if needed.
A FREE evening concert will follow, where the main stage will burst with
the LIVE sounds of award-winning, and on the rise, Indigenous entertainers.
IDL will broadcast LIVE from all three sites available to Canadians and
people around the world via a multi-platform broadcast on TV, radio and
online.
About IDL
Toronto Daytime Schedule (Tentative)
All activities will take place at Fort York, in partnership with Na-Me-Res and
Mississaugas of the New credits First Nation, who have been providing annual
Indigenous Peoples Day activities at this location for many years as the
Indigenous Arts Festival.
1:00 p.m. - 1:30 p.m. Live Roundance
5:15 p.m. - 6:30 p.m. Pre-Show-Webcast
7:00 p.m. - 10:00 p.m. Main Show-TV Broadcast
IDL Events
Fort York
Toronto Stage Location
250 Fort York Blvd,
Toronto
Webcast National TV Broadcast
Livestream Live to APTN
4:30 p.m. - 7:30 p.m. Central Time 6:00 p.m. - 10:30 p.m. Central Time
5:00 p.m. - 8:30 p.m. Eastern Time 7:00 p.m.-11:30 p.m. Eastern Time
Ottawa Stage: Ottawa Stage:
5:00 p.m. - 6:30 p.m. Eastern Time 7:00 p.m. - 10:00 p.m. Eastern Time
Toronto Stage: Toronto Stage:
5:15 p.m. - 6:30 p.m. Eastern Time 7:00 p.m. - 10:00 p.m. Eastern Time
Winnipeg Stage: Winnipeg Stage:
5:30 p.m. – 7:00 p.m. Central Time 7:30 p.m. - 10:30 p.m. Central Time
Webcast & Live Broadcast
APTN has three goals when it brings
IDL to a community:
To showcase the region, the culture and the lives of
the local Indigenous community to all Canadians.
To work with local organizations and provide
collaborative opportunities.
To connect with youth in a meaningful way.
Community Goals
Multi-Platform Broadcast
APTN broadcasts the live concert on its four television channels, online and on
the airwaves through its partnering Indigenous radio stations.
In 2017, the multi-platform delivery reached an audience of over a million.
Successful reach is achieved through a robust social media campaign that
begins in March and rolls into an on-air and online marketing campaign.
APTN Broadcast: In 2017 over half a million people tuned in.
Other Broadcasters: AMI, a described video television channel
service for the blind and visually impaired.
Indigenousdaylive.ca: In 2017, 16,000 online video streams from
16 different countries and five continents
were recorded.
Radio Partners: 10 Indigenous radio partners across Canada
made the live audio feed available to over
1.3 million Canadians.
Multi-Platform combined reach: 1.5 million
IDL is the largest marketing property investment that APTN makes.
Internal marketing activities begin early in the year via online and
broadcast mediums. Paid and earned media activities throughout the
following months preceding the event.
Paid Media Plan
Indigenousdaylive.ca (104,119 unique visits from May to June 2017) and
IDL social media accounts begin in early March, with an expected half a
million + unique users.
APTN on-air begins running :30s promos across all APTN platforms, prior to
the show. The same promos are run in paid advertising with local
conventional broadcasters.
Print media partnerships are established with local media outlets including
mainstream and Indigenous publications.
Display Ads served over 4 million times to the target markets. 4,146,361
total impressions, with 227,813 pre-roll.
Marketing
Social Media Engagement
Hashtag #adl2017 had a 5.1 million audience reach.
Posts: 4,577,836 Total Impressions
Videos: 3,689,286 Total Impressions
Social Media
Earned Media Plan
Each year APTN works with a publicity firm to pitch national and
local media. Publicity tours of artists begin the week leading into
the event.
Total coverage for earned media in 2017, without social media
was over 30.5 million.
Marketing
Economic Impacts – Winnipeg Study
Based on a study done in 2015 by Economic Development
Winnipeg Inc., there was an estimated economic impact of
Indigenous Day Live held in Winnipeg on June 20, 2015 to
be $6.0 million.
This is based on a total expenditure of $3.0 million in visitor
and operating expenditures. The impact on GDP in Manitoba
is estimated at $3.1 million, predominantly within the Winnipeg
area.
2015 Economic Impacts
Support From the Region An overall YES! from the host city and community.
We want you to be here.
IDL will seek partnerships and support from government
corporations to offset the costs of the celebration and production.
Thank you!
.
Partnerships
