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12th Summit for Creativity and Media
12/16 DEC 2012Crans Montana - Switzerland
2001
2005
2008
2009
2010
2011
2012
Creation of the Advertising Film Festival in Méribel, French
Alps.Creation of the MENA Cristal Awards (Middle East and North Africa): the 1st Festival dedicated to the Arabic Advertising Industry.
The Méribel Ad Festival reaches the 1000 delegates & 3000 entries
milestone.
Creation and launch of the China Cristal Awards in Shanghai.
The Cristal Festival celebrates its 10th anniversary.
Mr Jimmy Wales, the founder of Wikipedia, participates in the 11th edition of the Cristal Festival for an exceptional conference.
The 12th edition of the Cristal Festival will see the development of ‘The Brand Entertainment & Content Summit’ and will focus on Digital Innovations. 2012 will also see the launch of new festivals in South America & Africa.
Celebrating advertising since 2001
The Méribel Ad Festival becomes the Cristal Festival and moves to Crans Montana, Switzerland.
THE ONLY FESTIVAL THAT BRINGS TOGETHER A MIXED JURY OF LEADING INTERNATIONAL AGENCIES & MAJOR
EUROPEAN ADVERTISERS
What makes us different?
AN AMAZING SETTING & RELAXED ATMOSPHERE THAT PROMOTES NETWORKING & EXCHANGES
What makes us different?
A PLACE WHERE THE EUROPEAN COMMUNICATION LEADERS REUNITE IN TO EXCHANGE, NETWORK, LEARN
AND BE INSPIRED
OVER A 1000 DELEGATES FROM 30 COUNTRIES, 4 DAYS OF WORKSHOPS, DEBATE, EXHIBITIONS, SCREENINGS,
MASTER CLASSES AND HIGH-PROFILE SEMINARS BY INDUSTRY LEADERS
SET AT THE END OF THE YEAR WE OFER AN EXHAUSTIVE SURVEY OF THE BEST ADVERTISING CREATIONS ANNOUCING MAJOR TRENDS FOR THE UPCOMING
COMPETITIONS
OUR AWARD BOARD INCLUDES A SPECIAL AWARD DECIDED BY AN EXCLUSIVE JURY PANEL COMPOSED OF DIRECTORS FROM LEADING EUROPEAN ADVERTISERS
Attendance : A 300% increase in delegate attendance over 10 years Over 180 major advertisers participated in 2011
Competitions : Over 3000 entries received in 2011
International entries received from 35 different countries
Cristal Festival in figures
COMPETITIONS
NEW in 2012
In line with industry developments our key focus points for 2012 are:
CREATION OF THE BRAND ENTERTAINMENT & CONTENT SUMMIT
CREATION OF THE DIGITAL INNOVATIONS DIVISION
LAUNCH OF THE YOUNG TALENT FOUNDATION
Strategic Developments
Our aim is to become the worldwide reference & meeting place for the Brand Entertainment & Content
sector focusing on Music, Gaming, Experiential, Video…
Creation of a competition in 2012, bringing together the most innovative agencies in the Brand Entertainment sector (International).
Workshops & seminars held by industry experts in the brand entertainment field.
A dedicated networking and meeting place for industry leaders to meet and exchange on the subject.
A focus on young talent from the brand entertainment sector.
Brand Entertainment & Content Summit
To become the new hub for talent search and growth opportunities in the Digital Innovations sector:
Development of the open Data & Visualization Data sector.
Workshops & seminars dedicated to researching growth opportunities for Social Media Marketing.
The future of Advertising & Media: new technologies & new advertising formats.
Digital Innovations
As a continuity to the existing talent contests we have decided to develop an association dedicated to supporting young creative talent.
The association aims to support & reveal new talent within the advertising and brand entertainment sectors.
New Talent Foundation
The Cristal Festival also organises meetings and seminars all year round
The Academy is a learning & networking platform open to established members of the communication industry. Advertising, Media,
Production, MarCom and Telecom professionals, meet regularly to discuss
important topics relating to their community.
Cristal Academies
Academies Planned for Italy
Belinda RoweManaging Partner Worldwide
Zenith OptimediaGroup
Film/Radio/Print/Outdoor
Mark WaughGlobal Managing Director Newcast
at ZenithOptimedia Group
Marco TinelliCEO
FullSIX Group
Consumer Marketing
Integrated & Brand Content
Jury Presidents 2011
Eric QuennoyExecutive Creative Director
Wieden + Kennedy
Media
Cyber & Mobile
Filip NilssonChairman & Executive Creative Director
Forsman & Bodenfors
Ora ÏtoDesignerOra-Ïto
Design
Italian Jury
Marco TinelliCEO
FullSIX Group
Italian Jury 2011
Lorenzo MariniPresident & CD
Lorenzo Marini Group
Karim BartolettiExecutive Producer
Film Master
Andrea StillacciFounder & President
Hererzie
Riccardo RobiglioECD
Leo Burnett Group
Bruno BertelliECD
Publicis Group
Film/Radio/Print/OutdoorFilm/Radio/Print/Outdoor Consumer Marketing
Consumer Marketing Integrated & Brand Content
Production
The Head Liners Exhibition
ITALIAN INSTITUTIONAL PARTNERS
ITALIAN MEDIA PARTNERS
KEVIN ROBERTSCEO Worldwide, Saatchi & Saatchi
BRIAN BLOOMERSenior Media Manager, Blackberry UK
PAUL SMITH Regional Creative Director EAME, Ogilvy & Mather
MATT BUELSManaging Partner, Hungry Man UK
DANIEL MOREL Chairman & CEO, Wunderman
FERNANDA ROMANO Global Creative Director of Digital & Experiental, Euro RSCG
MAURICIO SABOGALWorldwide Managing Director, Initiative
TOM O’KEFFEExecutive Creative Director, Draftfcb North America
AKIRA KAGAMIExecutive Advisor & Global Executive Creative Advisor, Dentsu
OLIVIER ALTMANNCo President & Executive Creative Director, Publicis Conseil
RÉMI BABINET Worldwide Creative Director & Co Founder, BETC Euro RSCG
Previous attendees include:
Previous attendees include:
MARK TUTSSEL Chief Creative Officer, Leo Burnett Worldwide
MAURICE LEVY Chief Executive Officer, Publicis
DAVID JONES Global CEO, Havas Worldwide
VINCENT BOLLORÉ Chief Executive Officer, Havas Worldwide
MICHAEL MAEDELPresident, JWT Worldwide
JOHN HEGARTY Co-Founder & Worldwide Creative Director, BBH
JEAN MARIE DRUPresident, TBWA Worldwide
FERNANDO RODES VILAGeneral Manager, Havas Group
IAIN JACOB Chief Executive Officer, Starcom Mediavest Group EMEA
CÉCILIA ATTIAS ex First Lady of France
FERNANDO VEGA OLMOS Creative Chairman, JWT Southern Europe & Latin America
JACQUES SÉGUÉLAVice President, Havas Group
COME AND TAKE A BREATH OF FRESH AIR
THANK YOU FOR YOUR ATTENTIONWe hope to see you from 12 to 16 December 2012 in Crans Montana!