Presentation June 2011

1995 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100

10

20

30

40

50

60

70

80

Millions of Internet Users

(brazil)

WHO WE ARE

Minha Vida’s entrepreneurs were the founding partners of 4 Brazilian leading portals

Leading auto portal in 2002 Sold to ABN Amro

Leading online weight loss programIncorporated by Minha Vida

Largest online health and wellness group in Brazil

Actual brazilian leading auto portal Partnership with Itaú

The world's ninth highest gross domestic product (GDP - US$ 2,138 trillion) measured by purchasing power parity (PPP, 2010)

Brazil is the 9th largest economy by GDP in PPP terms and is expected to become the 7 th by 2020

Source: Euromonitor International from IMF, International Financial Statistics and World Economic Outlook/UN/national statistics

1

2

3

4

5

6

7

8

9

10

Rank

United States

China

Japan

India

Germany

Russia

United Kingdom

France

Brazil

Italy

Country

14.802.081

9.711.244

4.267.492

3.912.991

2.861.117

2.211.755

2.183.277

2.154.399

2.138.888

1.767.120

GDP (l$ million)

BRAZILIAN ECONOMY

3rd largest beauty market in

the world(US$ 14,69 billion)

Source: ABIHPEC2nd country in the world in number of gyms

Source: IHRSA e Revista Fitness Brasil

HEALTH AND WELLNESS MARKET

Life expectancy increased by 3 years in

just a decade(73.1 years)

Source: IBGE

There is a social movement in

search of a better quality of life:

"the life style becomes health

style"

Sources: Ministry of Industry and Information Technology; iResearch; Internet World Stats; Economist Intelligence Unit; BCG analysis.Note: An internet user is defined as someone aged 2 years or older who went online in the past 30 days; penetration is the number of internet users divided by the population.

China India Brazil Russia United States Japan

137

384

650

4981

237

3668

155

26 4476

211 223 238

88 93 101

2006 2009 2015 E Compound annual growth (%)

41

9

18

20

23

15

20

10 2

1

2

1

28 7 33 31 70 74

47 19 74 55 73 81

2009Penetration (%)

2015 EPenetration (%)

Internet users in the BRIC countries will more than double to 1,2 billion by 2015

INTERNET INDUSTRY

“Give people access to health and wellness information through the web

in order them to have better lives”

OUR MISSION

Mission

MINHA VIDA

E-mail marketing

case finalist 2010

Entrepeneurs of the yearEmerging category 2010

Best health website

Public opinion

Largest brazilian online health and wellness group

Internet Users

74 million Internet users in BrazilHealth Reach

86% of those search for health and

wellness information

REACH

Fonte: Bupa Health research 2010 and Google Analytics26.4 MM internert users searching for health and wellness information from Sep to Nov 200917,2MM of users Minha Vida had at that time period.

Minha Vida has 69% of this market

8 millionUnique users/month*

69%category reach/month*

40 millionpageviews/month*

11.000.000+Registered users

women77% 23%

men

80%18 -45 years old

USERS’ PROFILE

Fonte: *Google Analytics, BD Minha Vida

Partnership with institutionsStrong partnerships with health institutions help us building a reliable content

3.

Exclusive relationship with our database

Our strong CRM is based on what our user has as a goal and how can we

help him

4.

New community modelBased on goals, our community brings engagement and stickiness helping people track their health objectives.

2.Largest health and

wellness contentWith more than 200

health professionals writing for us, we became the largest “library” of the segment

1.

OUR STRENGHTS

130K

kilos lost

106KHours of exercise

40K

Years of life expectancy

MAKING DIFFERENCE

86% of Brazilian internet users searched for health

information online in 2010

69% reach in the health and wellness online market

220% growth in the last 2 years

8 MM of unique users/month160.000 people subscribed to the

program

12 MM registered users 85% women

More than 12.000 active blogs

Advertising model Subscription model

Largest Brazilian health and wellness portal

Online diet program and one of the most important weight loss brands in Brazil

More than half of the adult population in Brazil are

overweight

BUILDING A BUSINESS

16Sources: In 000 R$

BUILDING A BUSINESS

Minha Vida has been experiencing ~85% CAGR for the last 2 years and expect to reach R$XX MM in revenues in 2011 with YY% EBITDA

2005 2006 2007 2008 2009 2010 2011

Diet Advertising Others

WHAT´S THE NEXT STEP ???

After covering weight loss and wellness, is time to enter in the health market, providing deep health information to he user and linking him to the segment

stakeholders.

Public CompanyU$3.2Bi market cap

Start upU$40MM in funding

Advertising modelUser Market

Listing modelUser Doctors

CHALLENGES

TeamIn order to develop the best health product to our users, we have to build a experienced and entrepreneurial team of doctors, product, content and technology experts

ContentThis huge gap in the Brazilian market comes from a lack of good and reliable health content. To deliver it, we have to translate and adapt a great amount of content from American libraries

Sales PeopleA strong and vast sales team is necessary to get to a good share of the 300K+ doctors in Brazil who receive more than 180MM appointments**

AcquisitionWe have already identify a perfect acquisition of a doctor listing site with great entrepreneurs.

FORECAST 2011-2017

INCOME STATEMENT (R$ '000) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017CAGR

2008-10CAGR

2010-17

Gross Revenues XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX 50% 50%

% Growth X% X% X% X% X% X% X% X% X%

Nutritional

Fitness

Wellness

Health

Taxes (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) 50% 50%

% Gross Revenues X% X% X% X% X% X% X% X% X% X%

Net Revenues XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX 50% 50%

% Growth X% X% X% X% X% X% X% X% X%

 

COGS (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) 50% 50%

% Growth X% X% X% X% X% X% X% X% X%

Expenses (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) 50% 50%

EBITDA XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX 50% 50%

EBITDA Margin X% X% X% X% X% X% X% X% X% X%

Capex and Intangible (XX) (XX) (XX) (XX) (XX) (XX) (XX)

Final Cash flow XXX XXX XXX XXX XXX XXX XXX

2012

49,9%

20,9%

17,5%

8,8%

2,8%

Use of Proceeds ('000) - US$XX

Company acquisition Content Development Human Resources Expenses Marketing Expenses Health Sales Team COGS

Daniel Wjuniskidaniel@minhavida.com.br

Thank You