Presentation on 7p’s of KFC

Presented by: Bhawesh Bhatta MBA 1

Roll no:116

INTRODUCTION• KFC stands for Kentucky Fried Chicken• It is a fast food restaurant chain that specializes in

fried chicken• Founded in March 20, 1930 in North Corbin,

Kentucky by Harland Sanders• It has more than 18,875 outlets in over 118 countries• It is a subsidiary of Yum! Brands

7 p’sProduct

Price

Place

Promotion

People

Process

Physical evidence

Products• Core product offering is pressure fried chicken• Chicken burgers ( including Zinger and Tower burgers)• Wraps ( “Twisters” and “Boxmasters”)• Variety of finger foods like crispy chicken strips and hot

wings• Popcorn chicken and chicken nuggets• It has launched Flaming Crunch Chicken• Side dishes include French fries, bread rolls, salad,

PepsiCo soft drinks• Krusher frozen beverage

Price

Place • It has over 300 outlets across 81 cities• Planning to have over 500 outlets by the end of 2015• Distribution based on franchisee and company run

outlets• Delivered through online media as well• It has overtaken Pizza Hut in Quick service

restaurants

Promotion • KFC does promotional activities by offering

add-ons to the existing menu, gift coupons, T-shirts, Kids meal etc

• KFC promotes its products through LCD displays kept inside its outlets which promotes their products

• Online advertising• Advertising on television

People

• The people involved in providing services to the customers

• The staffs working in the outlets are trained by the company itself

• They are provided with certain guidelines to communicate with the customers

Process

• The process starts when the customers visit the outlet.

• It also involves if the customers order the products online

• The easier and convenient the process it will lead to greater customer satisfaction

Physical evidence• This refers to the physical environment of the outlets

where the customers visit.• The interiors are made according to the certain

standards given by the parent company• This also helps in creating positive influence on the

customer satisfaction• There is use of good technology equipment