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PRESENTATION ON "A COMPARATIVE STUDY BETWEEN PRIVATE SECTOR BANKS AND PUBLIC SECTOR BANKS WITH...

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A COMPARATIVE STUDY BETWEEN PRIVATE SECTOR BANKS AND PUBLIC SECTOR BANKS WITH RESPECT TO CACHAR DISTRICTPrepared By Deepanjan Das MBA-12-122

Department of Management StudiesNATIONAL INSTITUTE OF TECHNOLOGY SILCHARASSAM(2012-2014) A Bank is a financial institution and a financial intermediary that accepts deposits and channels those deposits into lending activities, either directly or through capital market. A bank connects customers with capital deficits to customers with capital surpluses. Definition of BankEarly Phase or Phase I

The General bank of India was set up in the year 1786.

Next came Bank of Hindustan & Bengal Bank.

The East India company established Bank of Bengal (1809) , Bank of Bombay (1840) and Bank of Madras (1843).

Nationalization of Banks or Phase II

The Reserve Bank of India , Indias Central Banking authority was nationalized on January 1, 1949.

Nationalization of Imperial Bank of India.History of Banking in IndiaIt formed the State Bank of India to act as the principal agent of the RBI.

Nationalization of SBI subsidiaries.

Nationalization of 14 major Commercial Banks.

Banking Sector Reforms or Phase III

This phase has introduced many more products and facilities in the banking sector.

In 1991 , a new committee was set up Narshimham Committee.

5Types of BanksEstablished :- April 1, 1935

Ownership :- originally private, Nationalized 1949.

Central Office :- Mumbai Preamble :- "... to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stability in India and generally to operate the currency and credit system of the country to its advantage

RESERVE BANK OF INDIA

MAIN FUNCTIONSRegulator and supervisor of financial system.

Banker to the Banks.

Banker to the Government.

Monopoly of Note Issue.

It supervises the operations of credit institutions.8Commercial Bank

Central Bank.

Development Bank.

Investment Bank.

Cooperative Credit Bank.

Regional Rural Bank.

Non Banking Financial Companies.Key Difference

A public sector bank is a bank in which the major part of stake or equity is held by the government.

Private sector banks are banks in which greater part of stake or equity lies in the hands of private shareholders.

Difference between PSU Bank and Private Bank 10State Bank of India 17 out of 20 nationalized banks. Regional rural bank.

Major Public Sector Banks in Cachar District11Axis Bank

Federal Bank

HDFC Bank

ICICI Bank

IndusInd Bank

Yes Bank

Major Private Sector Banks in Cachar DistrictThe Chief Objectives of this study are

To find the banking sector largely preferred by the customers.

To find out the factors which influences the customers to choose a bank.

To study the problems faced by the customers in public as well as private sector banks and also to compare between them.

Objective of the study RESEARCH METHEDOLOGYDefinition

Sample Design

Population

Sample Size

Sampling Technique

Sampling Description

Data Collection Questionnaire Format

PERSONAL DETAILS OF RESPONDENTSPARTICULARSNO. OF RESPONDENTSBELOW 20720-304131-442145 and above11PARTICULARSNO. OF RESPONDENTSMALE56FEMALE24PARTICULARSNO. OF RESPONDENTSUPTO MATRIC9GRADUATE AND PROFESSIONAL43POST GRADUATE23ILLITERATE5PARTICULARSNO. OF RESPONDENTSBUSINESSMAN14GOVT.37STUDENT22OTHERS7PARTICULARSNO. OF RESPONDENTSURBAN52RURAL28PARTICULARSNO. OF RESPONDENTSYES41NO27PARTIALLY121) Some of the respondents of the survey were unwilling to share information.

2) The research was carried out in a short period of time so. Therefore the sample size and other parameters were selected accordingly so as to finish the work in given time frame.3) The information given by the respondents might be biased because some of them might not be interested in providing correct information.

4) The officials of the bank supported me a lot but did not have sufficient time to clear all the points elaborately.

LIMITATIONS OF THE STUDYDATA ANALYSIS AND INTERPRETATIONBANKING SECTOR NO. OF RESPONDENTPUBLIC62PRIVATE14BOTH4ACCOUNTSAVINGCURRENTFDSALARYNO. OF RESPONDENT554714BANK PREFERREDNO. OF RESPONDENTSUBI21SBI43ICICI5AXIS9OTHERS2REASONNO. OF RESPONDENTSFRIENDLY BEHAVIOUR BY STAFF4TRUST/RELIABILITY43QUICK AND FAST SERVICES9LOCATION24SERVICES AVAILINGNO. OF RESPONDENTSATM/DEBIT66MOBILE3INSURANCE9CREDIT CARD2SATISFACTION LEVELNO. OF RESPONDENTSPRIVATE SECTOR BANK12PUBLIC SECTOR BANK53BOTH15REASON FOR CHOOSING PSU BANKNO. OF RESPONDENTSFRIENDLY BEHAVIOUR BY STAFF0TRUST/RELIABILITY43QUICK AND FAST SERVICES1LOCATION22REASON FOR CHOOSING PRIVATE BANKNO. OF RESPONDENTSFRIENDLY BEHAVIOUR BY STAFF6TRUST/RELIABILITY1QUICK AND FAST SERVICES9LOCATION2With respect to the Cachar District, the PSU Banks are more preferred as compared to Private Banks.

The main factors which influence the customers of Cachar district according to our study are Trust/Reliability and Location of the branch.

The main problems faced by the customers in PSU banks are unfriendly behaviour of the staff towards them also the services provided to them are not quick enough.

The main problems faced by the customers in Private Banks trust/reliability and location of the branch.FINDINGS OF THE STUDY FOR PUBLIC SECTOR BANKS

Bank staff should be customer friendly and highly motivated to serve the normal customers.

As far as possible the bank should reduce the documentation process while providing loan.

Computerization should be done in banks at all levels and the operators should be properly trained.

Token system should be introduced so as to reduce the waiting line in the bank.

Proper ambience in the banks can develop a healthy work culture.

Should be flexible in providing interest of the deposited money.

Quick services should be provided.

RECOMMENDATIONS FOR PRIVATE SECTOR BANKS

24 hours banking should be introduced so as to facilitate the customers who dont have time in day time or week days.

More ATM coverage should be provided for convenience of the customers.

Should reduce the amount while opening a new saving bank account.

Should maintain a proper recruitment policy like the PSU to attract genuine talent to work for the customers. Rather than recruiting on internal recommendation they should follow the IBPS for recruitment to get better talent and better services from their employees.

Should enhance the number of branches in rural areas to attract more customers.

Should advertise extensively regarding their operations and services to garner faith in them.

FROM THE ABOVE STUDY WE CAN CONCLUDE THAT THE PEOPLE OF CACHAR DISTRICT HAVE MORE FAITH ON PSU BANKS RATHER THAN PRIVATE BANKS.

THE MAIN BANKS OF THESE REGION ARE UBI AND SBI.

IN ORDER TO GRAB THE MARKET THE PRIVATE BANKS HAVE TO INCREASE THE NUMBER OF BRANCHES AND ENHANCE THE TRUST FACTOR IN THEM.CONCLUSION


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