Presentation on bajaj 11

8/7/2019 Presentation on bajaj 11

1/44

Presented by:Presented by:

Megha Patel(49Megha Patel(49))

JOURNEY FROM

HAMARA BAJAJ

TO

DISTINCTLY AHEAD


2/44

Industry informationcompany HistoryTime line of new releasesProduct

Major player in marketMarket shareTurning pointMarketing strategiesResearch& developmentSwot analysisRecognitionBibliography


3/44

Automobile Industry in India India is the second largest manufacturer and producer of two-

wheelers in the world. It stands next only to Japan and China

in terms of the number of two-wheelers produced and

domestic sales respectively.

In 1948, Bajaj Auto began trading in imported Vespa scooters

and three-wheelers

In the initial stages, the scooter segment was dominated by

API, it was later overtaken by Bajaj Auto new player that has lasted till today is LML.

The two-wheeler market was opened to foreign competition

in the mid-80s


4/44

.TVS Suzuki and Hero Honda brought in the first two-stroke

and four-stroke engine motorcycles respectively.

The industry had a smooth ride in the 50s, 60s and 70s when

the Government prohibited new entries and strictly

controlled capacity expansion. The industry saw a sudden

growth in the 80s. The industry witnessed a steady growth of

14% leading to a peak volume of 1.9mn vehicles in 1990. In 1990, the entire automobile industry saw a drastic fall in

demand. This resulted in a decline of15% in 1991 and 8% in

1992, resulting in a production loss of 0.4mn vehicles. Barring

Hero Honda, all the major producers suffered from recession

in FY93 and FY94. Hero Honda showed a marginal decline in

1992.


5/44

Two wheelers have a special place on the Indian roads. Theyare extremely popular and versatile not only as passenger

carriers but also as good carriers.

It comes as no surprise when India is ranked as the second

largest two-wheeler market in the world


6/44

Market share for two wheeler(2008-09)


7/44

76.49%

15.96%,

3.95%, 3.60%

two wheeler

passenger vehicles

commerciale vehicle

three wheelers


8/44

The graphic above shows the breakup of production of

automobile in India. In 2008-2009, more than 76 million two

wheelers were manufactured in India. Domestic sales of two-

wheelers form a major chunk at 76% of total sales. Hero

Honda and Bajaj Auto are the leaders in the two wheelermarket in India. In India, the two wheeler segment was the

first to secure export orders.


9/44


10/44

Founder Jamnalal Bajaj

Year of Establishment 1926Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE - Code: 532977 NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.

Dominant presence in Sri Lanka, Bangladesh, Columbia,Guatemala, Peru, Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & head

officeAkurdi, Pune , India.

Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune 411501

E-mail [email protected]

Website www.bajajauto.com


11/44

Type Public

Founded : 1945

Headquarters : Pune ,maharastra, India

Revenue : Rs.89,367.1 million(2009)

Net profit : Rs.5353.4 million(2009)


12/44

Key people

Managing director - Rajiv Bajaj

Vice chairman - Madhur Bajaj

CEO - Rakesh Sharma


13/44

Mission

Focus on value based manufacturing

Fostering team work & enhancing the capability of the team

Continual Improvement

Total elimination of wastes Pollution free & safe environment

Vision

To attain World Class Excellency by demonstrating Valueadded products to customers


14/44

shree saraswatieducation institute of

management


15/44

shree saraswati education institute of management


16/44

Bajaj History

It On November 29, 1945 Bajaj Auto came into existence

as M/s Bachraj Trading Corporation Private Limited.

started off by selling imported two- and three-wheelers in

India.

In 1959, it obtained license from the Government of India

to manufacture two- and three-wheelers and it went public

in 1960.

In 1970, it rolled out its 100,000th vehicle.


17/44

In 1977, the technical collaboration agreement

with Piaggio of Italy expired

In 1977, it managed to produce and sell 100,000 vehicles in a

single financial year.

In 1985, it started producing at Waluj in Aurangabad.

In 1986, it managed to produce and sell 500,000 vehicles in a

single financial year.

Bajaj entered into a strategic tie-up with Kawasaki in late

1990s to enhance its product line and knowledge up-gradation.


18/44

Turning point

1991 -1992 :overall sales of two wheeler declined by 15%

& 8% because of recession in the Indian two wheeler

market.

Reason

1990- pattern of demand changed.

demographic changes : increasing proportion of

younger people in the overall population.

1999-2000: motorcycle sales increase by80% of

their total busi.


19/44

Position in market:

Bajaj is the first Indian two wheeler automobile company

in the market.

Bajaj is Indias 2nd largest motorcycle maker.

Bajaj ranked as worlds 4th largest manufacture.


20/44

Major player in market


21/44

Mark t s ar

41%

27%

18%

14%

Herohonda Bajaj Tvs Other


22/44

Timeline of new releases

1972 - Bajaj Chetak

1976 - Bajaj Super

1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1991 - Kawasaki Bajaj 4S Champion

1994 - Bajaj Classic

1995 - Bajaj Super Excel


23/44

1997 - Kawasaki Bajaj Boxer

1998 - Bajaj Caliber, Bajaj Legend, India's first four-stroke

scooter, Bajaj Spirit

2001 - Eliminator, Bajaj Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke, Bajaj

Discover 2005 - Bajaj Wave, Bajaj Avenger,Bajaj Discover

2006 - Bajaj Platina


24/44

2007 - Bajaj Pulsar-200(Oil Cooled), Bajaj Kristal, Bajaj

Pulsar 220 DTS-Fi, XCD 125 DTS-Si (Pronounced Exceed

125 DTS-Si)

2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of

existing 135cc model)

2009 - Bajaj Pulsar, Bajaj XCD 135 cc , Bajaj Pulsar

150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj

Pulsar 220 DTS-i , Bajaj Discover 100 DTS-S


25/44

product


26/44

The Bajaj has a different punch line for eachbike..

Avenger : Feel Like God Discover : Discover the Jaadoo.

Pulsar : Definitely Male

Platina : Jhalak Dikhlaja

CT-100 : Bike Nahi, Jackpot Wave : Make way for Happiness


27/44


28/44

sales

Total vehicle sales of the company stood at 3,52,769 units in

September, compared to 2,80,916 units in the same period a

year ago, a growth of 25.58 per cent, the company had said.

Bajaj is also going flat out in the sports segment with its

Pulsar brand which is clocking close to 80,000 units a month


29/44

Bajaj Auto sales grow 26% in Sep

Pune-based Bajaj Auto, India's second biggest bike

maker, today posted a Bajaj is also going flat out in the sports

segment with its Pulsar brand which is clocking close to80,000 units a month26 per cent rise in total sales of its two

and three wheelers selling 352,769 units during September as

compared to the same month a year ago. Sales of motorcycle

grew 26 per cent (including exports) during the reportingmonth to 314,515 units as against 249,133 units.


30/44

Sales data For Domestic sales

(oct-2010)

Discover

48%

Pulsar

28%

Three

wheeler

16%

Other

8%

Sales


31/44

Motorcycle market share

(2009 & 2010 in June)

Hero honda Bajaj auto TVS Motors Hero hondamotor cycle

56%

25%

8%5%

47%

34%

8%5%


32/44

Riding high on its Discover model, Bajaj Auto has takenaway a nine per cent share in the motorcycle market from

leader Hero Honda during the quarter ended June

While Bajaj's market share went up from 25 per cent to 34

per cent between April and June, Hero Honda's share fell

from 56 per cent to 47 per cent during this period. Others

like TVS Motors and Honda Motorcycle & Scooters have

retained their share.

For several months, Bajaj has been reporting 60-80 per cent

jump in volumes. In the past five months, its domestic salesjumped 98 per cent, while the industry grew at 30 per cent

and Hero Honda grew at 12.1 per cent, albeit on a much

higher base.


33/44

Global Bajaj Bajaj is present in over 50 countries all over the globe

Dominant presence in Africa, Latin America and South Asia

with increasing market share every year

Market leader in motorcycles in Colombia, Central

America, Sri Lanka, Bangladesh, Philippines, Nigeria, Uganda

and Kenya

891,002 units exported in 2009-10, an increase of over 15 %

over the previous year Total motorcycle exports of 726,115 in 2009-10, growth of

15% over 2008-09


34/44

Marketing Strategies

Being the leading manufacturer of two & three wheelers

market BAL(Bajaj Auto Ltd.) has been providing the best of

the class models at competitive prices.

Most of the Bajaj models come loaded with the latest

features within the price band acceptable by the market.

They regularly update the low price bikes with the latest

features like disk-brakes, anti-skid technology and dualsuspension, etc.


35/44

RESEARCH &

DEVELOPMENT


36/44

Research & Development

Bajaj Auto has a huge, extensive and very well-equipped

Research and Development wing geared to meet two critical

organizational goals:

1. Development of exciting new products that anticipate and

meet emerging customer needs in India and abroad2. Development of eco-friendly automobile technologies

The company has also been investing heavily in the

latest, sophisticated technologies to scale down product

development lifecycles and enhance testing capabilities.

Bajaj Auto R&D also enjoys access to the specialized expertise

of leading international design and automobile engineering

companies working in specific areas.


37/44


38/44

Strengths Highly experienced management.

Product design and development capabilities.

Extensive R & D focus. Widespread distribution network.

High performance products across all categories.

High export to domestic sales ratio.

Great financial support network (For financing the

automobile)

High economies of scale.

High economies of scope.


39/44

Weaknesses

Hasn't employed the excess cash for long.

Still has no established brand to match Hero Honda's

Splendor in commuter segment.

Not a global player in spite of huge volumes.

Not a globally recognizable brand (unlike the JV partner

Kawasaki


40/44

Threats

The competition catches-up any new innovation in no time.

Threat of cheap imported motorcycles from China.

Margins getting squeezed from both the directions (Price as

well as Cost) TATA Ace is a serious competition for the three-wheeler cargo

segment.


41/44

Opportunities

Double-digit growth in two-wheeler market.

Untapped market above 180 cc in motorcycles.

M

ore maturity and movement towards higher-endmotorcycles.

The growing gearless trendy scooters and scooterette

market.

Growing world demand for entry-level motorcycles

especially in emerging markets


42/44

Recognition

BAL look to continuously improve there

Products and services to compete with

global standards as new technologies are

introduced at the blink of an eye.

Almost all the new bikes introduced by

Bajaj in previous 5-6 years has been

awarded with the bike of the year award. It

includes bikes like

Pulsar, Discover, Eliminator & Platina .


43/44

bibliography

www

.moneycontrol

.com www.bajajauto.com

www.wikipedia.com


44/44

Date post:	08-Apr-2018
Category:	Documents
Upload:	megha-patel
View:	217 times
Download:	0 times

Presentation on bajaj 11

Documents