PRESENTATION ONBUSINESS

OPPORTUNITIES IN NAVRATRI

CONTENTINTRODUCTION

HISTORY

OBJECTIVES

DATA ANALYSIS

RESULT & FINDINGS

CHALLENGES

OPPORTUNITIES

CONCLUSION

INTRODUCTION

Navratri as per meaning signifies Nine nights which are dedicated to the Divine Mother or Shakti.

Navratri is the longest celebrated Indian festival.

This festival is celebrated in the month of Ashvin Sud from 1 to 9 (September- October).

HISTORY

According to one legend Lord Rama who wanted to release Sita from the clutches of mighty demon king Ravana prayed Goddess Durga in nine aspects for nine days in order to gather the strength and power to kill Ravana. Those nine nights became to be known as Navrathri and on the tenth day Rama killed Ravana that day is called Vijayadashmi or Dushera.

OBJECTIVESTo know the different business opportunities during navratri.

To analyze the buying pattern during navratri.

To find out which type of goods are purchased during this festival.

To analyze whether the customer are spending huge amount on their purchases or not.

DATA ANALYSIS

What kind of difficulties are faced during organizing navratri festival ?

Time Factor Resource Mgmt

Funds Others0

10

20

30

40

50

60

1520

53

12

Do you prefer shopping during navratri ?

yes; 79

no; 21

Among these given categories in which kind of category would you like to spend more ?

Food Gift items Clothes Others0

5

10

15

20

25

30

35 32

20

30

18

Will income be a constraint while outsourcing the activity ?

83

17

yesno

Will you prefer to make/prepare things on your own or outsource it ?

37

63

ownoutsource

RESULTS & FINDINGWe found that -- % of people will outsource the

navaratri functions arrangements.

Majorly functions arranged are dandiya nights, jagrata and a small get together

We found that the investments which is made is not of huge amount.

Our suggestion is that through event management proper arrangements can be made for that nights with a less investments.

CHALLENGESA huge amount of investment in such type of

arrangements can incurred huge losses.

Due to a span of 9 days it proves to be less interesting

among people so investment may be done keeping

in mind such points.

The youth is not actively participate in these functions

because of its simplicity.

OPPORTUNITIESScope of Event Management activities.

Jewellery business will be flourished.

Traditional dresses will be sold.

Decorative items like flowers , lightings can be sold.

Special type of food and sweet items can be sold.

CONCLUSION

Opportunities are there during this festival but they need to be properly explored.

Proper event management is required during arranging navratri nights.

Opportunities varies during business to business and depends on the area in which they operates.

GROUP NO. 3