Presentation on Cuba Amazing Group 2

7/31/2019 Presentation on Cuba Amazing Group 2

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GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION (GIMPA)

GIMPA BUSINESS SCHOOLGREEN HILL COLLEGE

INTERNTIONAL BUSINESS SOLUTION

Bsc. OPERATIONS AND PROJECT MANAGEMENT


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AMAZING GROUP 2

DANSOMAN


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Introduction

Determinants of Culture Impact of Culture on Business

Case Study CUBA

Map of Cuba

General Information

Culture and Society

Local Perspective

Cuba Business Dealings

Effects of Culture

Conclusion


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When working in the global commercial environment, knowledge of

the impact of cultural differences is one of the keys to international

business success. Regardless of the sector in which you operate

finance, technology, or computers and consumer electronics

global cultural differences will directly impact on you and the

profitability of your business. Improving levels of cultural

awareness can help companies build international competencies

and enable individuals to become more globally sensitive.


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The quality in a person or society that arises from a concern

for what is regarded as excellent in arts, letters, manners,

scholarly pursuits, etc.

CULTURE

The behaviours and beliefs characteristic of a particular social,

ethnic, or age group: the youth culture; the drug culture.

Culture is a powerful human tool for survival, but it is a fragile

phenomenon. It is constantly changing and easily lost because it

exists only in our minds. Our written languages, governments,

buildings, and other man-made things are merely the products of

culture. They are not culture in themselves.


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THE DETERMINANTS OF CULTURE

REFERENCE: PROF HENRY BOATENG


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IMPACT OF CULTURE ON BUSINESS

Culture affect;

Choice of Goods and Services

General Attitude to Works and Business

Education System

Management of Natural Resources Etc.


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CASE STUDY

"Cuba is beautiful; whoever lover her

Will defends her until death.


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MAP OF CUBA


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GENERAL INFORMATION Official Name : Republic of Cuba

Area : 110 860 square kilometers

Capital : Havana City

Population : About 11 million

Official Language : Spanish

Workforce : 4.7 million.

GDP Per Capita : US$3, 300.

Currencies : Convertible pesos, Cuban Peso.

Ethnicity :65.1% White, 10.1% African,

24.8% Mullato & Mestizo


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GENERAL INFORMATION -CONTD

Work Force: 4.7 million.

Life expectancy: 77 years

Bordering Countries: US Naval Base at Guantanamo Base

Bay.

Climate: The climate in Cuba is similar to that of the Eastern

Caribbean Islands. The rainy season is from May to October.

Natural Hazards : Although droughts are common in Cuba the

coast subject to hurricanes from August to November .This

country averages about one hurricane every other year.

Environmental Issues: Some environmental issues for Cuba

are air pollution, water pollution, and deforestation. The country

also has biodiversity loss


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HAVANA

Guantnamo

Santiago de Cuba city

Havana.


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CULTURE AND SOCIETY

Cuban culture is a colorful and interesting mixture of dissimilar often contrasting factor

and influences. The significant roots in the Cuba nationality are Spanish and African.

Spanish is the official language of Cuba, and was brought to this medical tourism

destination by its former colonial masters who arrived in 1511. The Spanish soon began

to import African slaves, mainly from Guinea, Congo, and Nigeria, and these slaves

brought in their own African dialects to add to the linguistic melting pot. Cuban Spanish

however, is a little different from the version spoken in Spain, with certain variations in

pronunciation. Cuban Spanish has a lot in common with the Venezuelan and Colombian

forms, and especially with the kind of Spanish commonly spoken by Canarians

The Cuban Revolution deeply influenced Cuban culture down to the essential levels of

daily life

Cubans love music. It is part of their culture to

gather together in public places

Drink a chilled beer, have some talk and dance.


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LOCAL PERSPECTIVEGREETINGS

Man greeting Man - Men shake hands when greeting one anotherand usually maintain direct eye contact. Handshakes maylinger. Good friends and family will engage in a firm hug whichmay be combined with a few slaps on the back.

Woman greeting Woman - At a first meeting, women generallyshake hands. Friends and close acquaintances kiss each other onceon the cheek.

Man greeting Woman - At a first meeting aregular handshake will do. Friends, familyand close acquaintances usually share alight kiss on the cheek.

Be formal at first meetings and dont use first names unless invitedto do so.


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- PERSONAL SPACE AND TOUCHING

Cubans prefer standing close to one another while

talking with someone they know. One to two feet

is normal. When meeting strangers this distance is

farther.

There is a fair amount of touching between peoplewhile conversing (between men and men, and

women and women and men and women).


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- MEETINGS & EYE CONTACT

Cubans tend to favor direct eye contact over indirect.

During conversations direct eye contact is common place ratherthan sporadic as it shows a sign of interest and respect towardsthe speaker.

Cubans place more emphasis on people and relationships than tothe strict adherence of set schedules in social situations.

The bus, train, and plane schedules are not adhered

to for the most part, and showing up late to a party

or function is quite common

Views on time


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- GENDER ISSUES

Even though women hold jobs in a variety of professions,

they are still usually expected to do the housework and take

care of the kids when they return home.

Cubans have a very liberal view of sexuality. This holds true

for both sexes.

Its acceptable for women to dine alone and walk alone at

night.


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- GESTURES

Cubans tend to speak very quickly and loudly. They use

their hands and bodies for emphasis when speaking and

tend to be emotionally expressive.

Cubans will point by puckering their lips in the direction

or person they are referring to.

Wrinkling or scrunching up of your nose usually means,

huh or what?


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-TABOOS

Avoid spitting and blowing your nose in public.

Avoid taking pictures of people without asking theirpermission.

Avoid littering. It is against the law.

Actions to avoid: Discussions about politics, which canbe a minefield.


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- LAW AND ORDER

There is no legal drinking age in Cuba. The purchaseage is 16 and not readily enforced.

There is no legal smoking age.

Penalties for possession, acquisition, and traffickingof drugs are severe and include mandatory lengthyimprisonment in local jails.


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- DRESSING

For men: Depending on the situation, a guayabera shirtwith nice slacks may be as formal as it gets. Business

casual for a warm climate should suffice.

For women: A pair of pants and nice shirt shoulddo. Skirts are fine as well.

Jeans and business casual attire are

generally acceptable.

Dress is quite informal in for both

men and women


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WEATHERDifferent Seasons in Cuba

Cuba has two seasons: the rainy and the dry season. Rainy season runs

from May to October while dry season is starts in November and endsin April. December and August are the driest months of the year.

Average temperature = 25.5 degress C

Average of sunny days in a year = 330 days

Average humidity = 78%Average temperature of water during winter = 25 degrees C

Average temperature of water during summer = 28 degrees C

Average rainfull per year = 1,515 mm

Cuba is a country blessed with a sweat climate. You can visit during

the rainy or the dry season and youll get a sunny weather

nonetheless. Bad weather in Cuba does not last longer than three days

that why youre sure to find a perfect day to enjoy and lounge on the

beach.


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CUBAN BUSINESS DEALINGS


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BUSINESS CUSTOMS

GOVERNMENT WORKING HOURS

8:30 AM TO 12:30 PM, 1:30 PM TO 5:30 PM

(MONDAY TO FRIDAY)

8:30 AM TO 12 NOON

(ALTERNATIVES SATURDAYS)

NATIONAL BANK WORKING HOURS8:30 AM TO 12 NOON

(MONDAY TO FRIDAY)


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TITLES AND BUSINESS CARDS

Titles are very important and it is best to addresspeople directly by using their professional title(or Mr., Mrs., or Miss) followed by the surname.

It is advisable, although not required, to haveone side of your business card translated intoSpanish. Present your business card with theSpanish side facing the recipient.

There is no specific ritual surrounding the givingof business cards.


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BUSINESS MEETINGS

Arriving on time for a meeting is important eventhough you may have to wait 30 minutes ormore.

There is usually 5-15 minutes of small talk beforegetting down to business. It is best to allow yourhost to begin the business discussion.

It is considered acceptable to interrupt someonewho is speaking.

Its not unusual for Cubans to keep people

waiting for an hour or more for a meeting.


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NEGOTIATIONS AND CONTRACTS

Cubans value relationship building and harmonyso it is important to avoid hard selling, pressuretactics and any sort of conflict or confrontation.

Decisions are made from the top down and cantake sometime.

Cubans tend to try to tire you out with slow andprotracted bargaining.


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GIFT GIVING AND BRIBES

Gifts are not introduced at first meetings.

When giving gifts it is best to bring something verymodest as anything else could be misconstrued.

Dont try to impress your contact with an expensive

gift that they may not accept for different reasons; it

is more effective to think of a small detail or to invitea person for lunch, make your guest feel comfortablewith your presence and the conversation.


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GENDER PERSPECTIVE IN BUSINESS

Tips for businesswomen:

Cuba is a very macho country where women arentcommonly seen in positions of power andauthority. Proceed slowly and present yourself asrepresenting your company rather than yourself.

If necessary, be prepared to graciously allow a male

employee to step in if you sense a great deal ofuneasiness.


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POSITIVE AND NEGATIVE EFFECT OF CULTURE

Cubans have a great sense of humor, there is always a new joke

on the street, most of the times relating to the political and social

situation in the country. However, when they dont know the

person or there isnt some kind of previous relationship and

confidence, they prefer not to discuss about the government orpolitical and social situation.

Since Socialism isnt a democratic system with freedom of

expression, people are afraid of being labelled as enemies of the

government.

If you have official contact with government officers these topics

should always be avoided.

CONVERSATION


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COMMUNICATION STYLES

Cubans generally maintain a distance whenspeaking with strangers or supervisors in theprofessional environment. In conversationswith friends, coworkers or relatives the

distance is really short and very frequentlythere is physical contact with the hands tomake emphasis

Even when people usually dont keep

constant eye contact, refusing or avoidingany kind of eye contact could be consideredas a sign of dishonesty


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DISPLAY OF EMOTION

Cubans always show their emotions in an open

manner, even in public. Displays of affectionare very common and extensively accepted.

However, even when displays of anger or other

negative emotions are also frequent, its

considered a negative public behaviour and is

widely criticized

RELIGION CLASS AND ETHNICITY


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RELIGION, CLASS AND ETHNICITY

RELIGION-There are different religions that coexist in Cuba; the

most extensive is the Roman Catholic and others. For many years,

the government hardly censured any religious practice, evenlimiting believers access to universities and important positions.

CLASS -Differences in the socialist class are more and more

noticeable in the Sectors. The working class is currently paying the

consequences of a deteriorated economy. Paradoxically, there is agroup of people including high government officers, successful

musicians, athletes and personnel of foreign firms, among others,

who receive important privileges or a guaranteed income in hard

currency.

ETHNICITY-The Cuban identity is very mixed, but most of the

population descendant from Spanish conquerors or Africans

slaves, or a mix of both. Acts of racial discrimination are not very

frequent in the workplace.


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POLITICAL SYSTEM The only Communist party , installed by Dr. Fidel

Castro Ruz s 1959 Revolution led the Country todevelop a severed relationship with major traderssuch as USA and other countries, as a result ofembargo imposed by the USA.

Cubas current Constitution was approved in areferendum in 1976 with 95% backing.

Presidential terms are of 5 years there is no limit onhow many terms a president can

serve. Fidel has been President since 1976.

This sanction has affected the countries effort ininvolving in active business.


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The Cuban Education System

There is general agreement that the level of Cuban

education is very high, but sources disagree as to why:

Those favorable to the Castro government claim that it

is the result of the emphasis placed on education since

the revolution, while anti-Castro sources assert that the

level of education in Cuba has always been high.

Education was compulsory for six years. After that,

students up to age 16 were required to continue their

education at the secondary level or to join the Youth

Movement, which combined study with vocational

training and service.


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The primary level was grades 1 through 6, and was compulsory and

identical for all children. They started at age 6 and attended classes

61/2 hours a day; they studied basic literacy skills and composition

in Spanish, basic arithmetic, and ideological orientation.

The secondary level was grades 7 through 9, 10, or 11, and a student

could choose (or have chosen for him) one of three tracks: general

secondary, teacher training, or vocational training. All tracksprovided instruction in Spanish, mathematics, the sciences, history,

and technical/agricultural production. In the general secondary

schools there were 26 hours of instruction per week, in 9 or 10

subject areas, with no electives. Students could go on to highersecondary schools for an additional three or four years of

education, so a number of Cubans who finished higher secondary

school will have had as much as 15 years of pre-college education.


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AREAS OF INVESTMENT

TOURISM

Tourism in Cuba attractsover 2 million people a

year, and is one of the

main sources of revenuefor the island.

With its favorable climate

beaches, colonial

architecture and distinct

cultural history.


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AGRICULTURAL

Cuban Tobacco ,the best in the

world and ofHigh quality

before sugar.


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INVESTEMENT POLICY

With the exception of defense ,public health

care and education ,all other sectors of the

Cuban economy are opened to Foreign Direct

Investment .

There is a Provision for FDI to cater for broad

areas of investment promotion andincentives for foreign investors


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HEALTH TOURISM AND PHARMACEUTICS

Attracts about 20,000payinghealth tourists, generating

revenues of around $40 million a

year for the Cuban economy.

Cuba has been serving health

tourists from around the world

for more than 20 years. The

country operates a special division of hospitals specificallyfor the treatment of foreigners and diplomats. Foreign

patients travel to Cuba for a wide range of treatment


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CONCLUSION

Doing business with Cuba and capitalizing on what the country has to

offer is the smart thing to do in todays world scenario with Cuban

Foreign Investment law #77 allowing for 100% foreign ownership.

This is just one of the reasons why Cuba is primed to do business

with international entrepreneurs and companies from various

business sectors.

If your business deals with ores and metals like cobalt, nickel, iron

ore, chromium, copper, gold, salt, timber, silica or petroleum Cuba

could be the country which is best suited to do business with you.

Other businesses that could benefit from developing business ties

with Cuba include Tourism, Real Estate, IT, Biotech, and Agriculture,

all of which are sectors that the Cuban government is keen to

develop.

THANK YOU FOR YOUR


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THANK YOU FOR YOUR

PATIENCE VIVA CUBA.

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