Welcometo

our PresentationON

Presented by:Group-MNo. Name ID

01. Mohammad Sihab Uddin Sujan 11304074

02. Mohammad Ariful Islam 11304042

03. Rashedul Islam 11304019

04. Fahmida Akther 11304115

Prepared ByMohammad Sihab Uddin

SujanBBA, MBA (On going)

Dept. of MarketingUniversity of Chittagong

Bangladesh

Introduction to HSBC• Founder: The Hongkong and

Shanghai Banking Corporation(HSBC) was founded by Scotsman Thomas Sutherland in 1865.

• HSBC’s international network comprises aroundCustomers 125 million

Employees 312000

Offices 10000

Countries 88

Introduction(cont’d)• Headquarters: The

HSBC headquarters in Shanghai was built in 1923.

The new headquarters of HSBC holding at Canary Square, London officially opened in April 2003.

Historical background

It was established in 1865.Aimed to finance the growing trade

between Europe, India & China.By 1880s, the bank was acting as

banker to Hong kong Government.It is also participated in the

management of British government accounts in China, Japan, Penang & Singapore.

HSBC in Bangladesh

Branches 13ATMs 38Customer service center

9

Employees 1051

Opened first Bangladesh branch in December 1996.

Management Office: Level- 4,Shanta Western Tower Tejgaon Industrial Area, Dhaka.

Logo of HSBC• The Hexagon symbol was originally

adopted by Honkong Sanghai Banking Corporation as its logo.

• The logo was developed in 1983.• It was developed from the bank’s house

flag.• It was designed by Henry Steiner.

Slogan of HSBC 1999: “Your world of financial services”

2002: “The world's local bank”

Objectives & Goals of HSBCTo support economic, social and political justice.To support human rights.To promote equal opportunity at all grades of employment.To groom and encourage deprived workers.To improve the life of the communities, workers and children.

Product & Service Profile for HSBCRetail Banking and Wealth

ManagementCommercial BankingGlobal Banking and MarketsPrivate Banking

Also others under these four main business of HSBC:

Card Service 1.Business Debit card 2.Business credit card 3.Corporate card

Financing 1.Asset & structure financing 2.Credit & lending 3.Debt capital management 4.Equity capital market

Securities service 1.Corporate trust & loan agency 2.Fund service 3.Global custody

Trading & sales 1.Foreign exchange 2.Money market 3.Rate 4.Credit

Transaction Banking 1.payment & cash management 2.Client access 3.Trade & supply chain

management

Online servicesBusiness Telephone BankingAdvisoryResearch & Analysis

Online trading product of HSBC InvestDirectHSBC InvestDirect offers three

types of products to its retail customers:

1. SmartInvest 2. SmartStart 3.SmartTrade

SmartINVEST: A browser based system designed for customers who transact occasionally.

SmartSTART: A powerful browser based trading system for those who are relatively new to online investing.

SmartTRADE: An EXE based desktop software designed for active traders who transact frequently.

HSBC promotion1) Advertising:- Presentation and

promotion of ideas by an identified sponsor.

2) Personal Selling:- Act on any idea through the use of an oral presentation.

Print adsRadioTelevisionBillboardDirect mail

PostersWeb pagesBanner adsEmails

Sales presentationsSales meetingsSales training

SamplesTelemarketing

3) Sales promotion:- Media and non-media marketing communication.

4) Public relations:- Favorable presentation of ideas in the media. Newspaper and magazine articles TVs and radio presentations Charitable contributions Speeches and Seminars

CouponsSweepstakesContestsProduct samples

RebatesTrade showsExhibitions

5) Corporate image/ Direct marketing:- The Image of an organization is a crucial point in marketing of any company.

6) Exhibitions:- are try-outs. You make your product, and let potential buyers try the product, this way, you know directly what people see in your product.

HSBC SponsorshipHSBC Champions

Abu Dhabi HSBC Golf Championship

Wimbledon Championships

IRB Sevens World Series

British & Irish Lions

CUSTOMER CARE & SERVICE CENTER HSBC’s strategies & attempts to attain

greater customer loyalty and satisfaction are: They give customer the opportunity

to choose by making promises & service offers more transparent.

Rebalance free structures to achieve the clarity & sustainability required by regulators & investors.

Help customer by providing into & advice recruiting online affinity groups.

Using low cost digital models & more innovative technology.

SWOT Analysis Of HSBC:Location Of factor

Favorable Factor Unfavorable Factor

Internal Factor

Strength:Strong capital structure.Use of modern technology.Record Profit.Global recognition.Quality service provider.Strong presence in developing market.

Weakness:Few branches all over the world.Customer concentration.Less coordination between front & back office.Branding.

External Factor

Opportunity:High level of capitalGovt. facilityNew technology.Negative press coverage.

Threats:Downturn in American spending.Employees striking.Competitor.

Ways to Bank with usExplore the different ways you

can bank, save and invest with us…………

Whether you're at home, in the office or on the go, we make it easy to bank with HSBC. With a choice of ways to access and manage your money, you can decide how, when and where you do your banking through….

• Internet Banking• Telephone Banking• Branch Banking• Mobile Banking

Banking Ways

Ways to bank with HSBC(cont’d)Internet Banking: It

offers a faster, more cost effective way to manage your finances, anytime, anywhere.

Telephone Banking: Banking by phone is so convenient service, whether you speak to our friendly team or use our 24-hour telephone banking

Branch Banking: Pop into your local HSBC branch where our friendly staff will be happy to help. Or choose from a wide range of self-service machines to check your balance, top up your mobile, deposit cheques and much more.

Mobile Banking: The following functions are available:

Move money between your HSBC accounts and credit cards.

View your account balances, account details.

Pay bills.

Why should you own HSBC?Distinctive position: Network of countries relevant for international connectivity Access and exposure to high growth markets and businesses Strong balance sheet generating resilient stream of earnings

Strategy : International connectivity; markets & businesses Wealth creation; relevant and profitable markets

Execution focus: Cost efficiency; sustainable cost saves & simplification Growth- faster growing markets; wealth opportunity; intra-group connectivity.

Conclusion:HSBC has successfully utilized the unexploited

business potential and captured a huge mass of the market. It has positioned itself as the 'World's local bank'.

Hence, it is able to ensure higher loyalty among the customers.

Furthermore, features like concessions, rebates, relax in the interest rates, etc. have helped it to achieve recognition as well as belief among its customers.