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TO STUDY THE MARKETING STRATEGY OF THE ORGANISATION.

TO STUDY THE DIFFERENT TYPES OF PROMOTIONAL ACTIVITIES UNDERTAKEN BY THE

COMPANY.

TO STUDY ABOUT THE AWARENESS OF MTS PRODUCTS IN PROSPECT CUSTOMERS.

TO STUDY CUSTOMER EXPECTATIONS LEVEL FROM MTS WITH OTHER COMPETETIVEBRANDS.

TO COMPARE THE BRAND ON THE BASIS OF PRODUCT, SERVICE, PRICE AND

NETWORK.

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COMPANY PROFILE

SistemaShyamTeleServices(SSTL),a joint venture between Sistema of Russia

and Shyam tele link group of India, has announced the launch of its global

brand 'MTS In India.

MTS is:

The leading mobile phone operator in Russia and CIS

A top 10 global mobile operator

One of the 100 most powerful brands in the world*

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It is the first CDMA operator to get pan India license to operate in all22circles in India

It will operate on CDMA technology and also provide EVDO Data

Access.

Sistema Shyam Tele Services(SSTL) is a Joint venture company

between Sistema of Russia and Shyam Group of India. Sistema is the

majority shareholder in this joint venture with a 73.71% equity stake,

along with the Shyam Group, holding a 23.79% stake and the rest 2.5%

being public partake.

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Chairman of Mts is Mr Ron Sommer

MTS was established in October 1993, combinely by three companies.

In late 1996, Sistema JSFC acquired a majority stake in MTS and has

remained the primary owner ever since.

MTS has players and became the leading national mobile operator.

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About MTS

MTS is focused on delivering the highest-quality products and services to its

customer base, including VAS services such as:o Voicemailo Texto SMS and MMSo Internet (mobile broadband)o Newso Entertainmento Emailo Ring-back toneso Mobile advertisingo Other data and content services

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Vision

MTS shares common values with people who know what they want to

achieve in their lives and are full of energy to hit their goals.

"We empower people to pursue their purpose in a modern networked

world."

Mission "MTS customers can actively shape their lives anytime and anywhere

with a range of innovative telecom products and services."

We offer people greater choice and inspiration in how they spend

their most valuable assets: their time and energy.

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services

.

Rs.1199.00

Plug & Play enabled

Speed up to 3.1 Mbps

Fastest uploads at a speed to up to 1.8 Mbps

Micro SD card slot for data storage

Stylish swivel modem for flexible usage

Rs.1149.00

Plug & Play enabled

Speed up to 3.1 Mbps

Fastest u loads at a s eed to u to 1.8 Mb s

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Exclusive offer for corporate employeesplan Mrp with device Product benefit

Arp 1299 1699/- 3gb limitedusage/3m

Post 3monthsmigration to 599

with 3gb plan(limit)

Arp 1899 2399/- 5gb unlimited/3m Post 3monthsmigration to

plan750 with5gb(unlimited)

Arp 2397 2397/- 6gb unlimited/3m Post 3months

migration plan 799with 6gb (unlimited)

Arp 2697 2697/- 12gb unlimited/3m Post 3 monthsmigration plan 899

with 12gb(unlimit)

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Special plans

rupee free usage Limited/unlimited

400 2gb limited

444 3gb limited

575 5gb limited

800 12gb limited

650 5gb unlimited

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Monthly unlimited plans

Mblaze plans Monthly rental Free usage Extra usage

charge

799 6gb unlimited NA

Unlimited plans 899 12gb unlimited NA

1249 15gb unlimited NA

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Golden peacock award governance Excellence on corporate

governance for the year 2011.

Hostel bookers awards for excellence for the year

2010.

MTS Wins Major Environmental Innovation Leadership Award in China.

World Communications Awards 2008.

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Giving advertisement through

a) posturing,

b) demo cards

c) making a call to existing customers

Receiving the calls and explaining the plans to the customer and taking the details

and address.

Delivering the product to the customer.

Attending for meeting and knowing about the product updated details.

Some times collecting bill payments to the customer.

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Customer is satisfying with the plans of the product but not the

service of the product.

The activation of the data card takes more than 3days.

Mts is not giving the high speed, they are tackling through the lowest

price of the product plan.

It is for only the corporate employees, so it reduces the sales

automatically.

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Corporate employees cant show the interest about the product because they

want high speed.

Terms and conditions to buy the product is:

a) address proof or ration card or driving license.

b) employee id

c) one photo.

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The tariff offered by MTS is much cheaper than the competitors.

The promotional offers are also better than competitors.

The network exist the speed which customer experience is better than others.

The existing customers are satisfied with the downloading and uploading speed of

Mblaze.

Satisfaction level of customers are high than other competitors.

Customers easily get the recharge facilities near by their houses and offices.

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The company should have plans for corporate sector.

The company should spread out there promotional activities in sub urban

areas.

The company should increase their promotional activities to have an edge

towards the competitors.

The company should bring up with more of customer complaint area.

As the sales team is working efficiently, but the company should lay

emphasis on Electronic and print media.

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The conclusion based on learnings are as follow:-

This project introduced me to the organization profile of MTS

Telecommunication (India) LTD.

The project facilitated me in learning the business operation of MTS

Company.

It gave knowledge about different types of promotional activities.

The project helped me in gaining practical knowledge about how a

questionnaire is been prepared.(Proper format) .

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It helps to gain knowledge about personal selling, how to sell product

to customers.

It helps to know how the survey are conducted in the market.

It helps the researcher to know the customer satisfaction level of MTS

Mblaze.

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data

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