PRESENTATION on REPORT of PDB TALK

Latifah bt Ibrahim (2009600678)Nur Syafiqah bt Mohd Khazali (2009851232)Hanis Amirah bt Harun (2009604032)Azyan Azilah bt Halimi (2009466372)Atiqah Bt Ismail (2009)

Introduction

On 7th October 2010, a professional talk was being held in Al-Ghazali Hall,FSKM from 4 – 6 pm.

The speakers are the people from Petronas Dagangan Berhad (PDB), Malaysia consist of :

Encik Abdul Hadi B Abdul Wahab from the human resource department

Encik Zakwan B Ahmad Nawawi and Encik Mohd Juzaili B Abdul Rashid from the business technology department

The audiences are consist from 26 students from Degree of Business Computing part three and 40 Computer Science Diploma students from UiTM Jengka.

Objective

To expose the students of the business computing about the uses of computer and information technology in every aspects of work in business.

People from Petronas Dagangan Berhad shared with us on how computer and information technology being used by PDB.

Company Background

PDB was corporate in 1982. The headquarter is located in Petronas

Twin Tower,KL. PDB a subsidiary of PETRONAS by

69.9%. It was listed on Bursa Malaysia

Securities Berhad on 8 March 1994.

Core Business

PDB’s core business is selling the motor gasoline, aviation fuel, kerosene, diesel, fuel oil, bunker fuel, lubricants, LPG and asphalt

But they also engages in several other business.

Petroleum products

Kedai Mesra , a convience store

Operation fuelling in

KLIA,Sepang

Value Proposition

To supplying basic needs in people’s life for example fuel and LPG gas.

They also provide the fuel for flight’s company and marine company.

Revenue Model

Retailing.

Market Opportunity

All kind of peoples and company.

Competitive Environment

Shell ESSO BHP Petrol Mobil Caltex

Competitive Advantage

Better pricing Better quality Malaysia products Offer many types of payments for

example SmartPay,PETRONAS Credit Card.

Provide NGV (Natural Gas Vehicle) service

Market Strategy

Promote their products through many mediums of advertisement for example television and newspaper.

Organize contest that provide interesting prizes to attract more customer

Give free gift upon purchasing Petronas products; Syntium oil.

Value Chain

Value Chain (Primary Activities)

INBOUND LOGISTIC PDB receives raw material (like fuel

and LPS gas) from PETRONAS. Stores them in warehouse. In the products are needed, they will

be taken out.

Value Chain (Primary Activities) cont…

OPERATIONS Process of selling and distributing the

products to the customer. Involves controlling the quality and

maintenance.

Value Chain (Primary Activities) cont…

OUTBOUND LOGISTIC PDB sells goods and products at Kedai Mesra. Among the products are

› Motor gasoline› Aviation fuel› Kerosene› Diesel› Fuel oil› Bunker fuel› Lubricants› LPG› Asphalt

Value Chain (Primary Activities) cont…

SALES AND MARKETING Customer management Order taking Promotion Sales analysis Market research Increasing product value by creating

demand for the company by inventing oil which have specialties.

Value Chain (Primary Activities) cont…

SERVICING Conduct intensive training, coaching Giving motivational efforts to dealers Organize safety campaign for

community, example Street Smart campaign.

Value Chain (Secondary Activities)

ADMINISTRATIVE COORDINATION AND SUPPORT SEERVICES

PDB’s leader is Encik Amir Hamzah Azizan as the Chief Executive Officer.

Under him,there are 7 departments which are:› The retail business division › The commercial business division› The LPG business division› The lube business division› The supply and distribution division› The finance services division › The corporate division.

Value Chain (Secondary Activities) cont…

HUMAN RESOURCES MANAGEMENT Human resource management is lead

by Puan Hamidah Alias. It provides intensive training, coaching

and motivational efforts to dealers.

Value Chain (Secondary Activities) cont…

TECHNOLOGY DEVELOPMENT PDB implements many electronics

payment solutions. For example:

› Over The Air (OTA)› Near Field Communications (NFC)› Radio Frequency Identifications (RFID)

Value Chain (Secondary Activities) cont…

PROCUREMENT RESOURCES PDB gets resources from PETRONAS They also got the groceries from

suppliers. PDB made a deal with multiple

partners such as CIMB Bank, Maybank, IBM, Perintis and Maxis.

IT UTILIZATIONS

IT is widely used in PDB’s business growth.

The department which handles the IT management is business technology department.

Among the latest technologies used are:› Electronic Payment Capability› Card Management System› Loyalty Management System› Cash System (POS)

History of Technology in PDB Retail

Credit Card Acceptance Process

The ISO 8583 compliant messages are securely transmitted via satellite link to a switching system which routes them to the appropriate acquirers

Fleet Card System

SmartPay transaction messages are securely transmitted via satellite link to a swtiching system which routes them to the CardPro CMS.

Cash System

Cash is accepted at the Point of Sales (POS). The transaction records are transmitted via

satellite link to the Centralized Information System (CIS).

Message Turnaround Time

Petronas Dagangan Berhad has the system that the total message turnaround time from card reading to response is 5 seconds for pre-authorization

Fast Receipt Printing

Petronas Dagangan Berhad also provide fast receipt printing which complete 8 seconds from the moment customer replace the nozzle

OTA, NFC and RFID

PDB provides contact-less payment facilities that are more convience and faster.

OTA = Over The Air NFC = Near Field Communications RFID = Radio Frequency Identifications

Redundant Backup Systems, Business Continuity Programs

PDB has High-Availability and Disaster Recovery site implementation to ensure optimum service uptime as back up

Success Story

PDB invested so much into technology and automation which result 12 million annually, 25% percentage of cards sales,RM250 million card Sales per month and 3.5 million number of approved transactions per month.

They had operated 939 service stations, 606 Mesra Store nationwide.

PDB had over 800 million in profits while having largest network of petrol and diesel retail in Malaysia.

Lesson Learned

We as Malaysian should support Malaysia brand.

In business we need to have high target and vision to success.

Having the knowledge in marketing and sales is important so that company can attract more customers.

A good leadership and management will lead to the successful of the business company.

TH

AN

K YO

U S

O M

UC

H!!!