SERVICE INDUSTRY-AIRLINE

Group Members:

Abhijit Roy Alok Kumar Arif Ali Biswas Chandrakanth Ezong Debopriya Bhattacharya Krishnadas Maiti Paromik Das Sonika Dey

Airline-industry size in the world

Worldwide, the airline industry generates about $640 billion in revenue annually. Globally, airline revenues have increased throughout the period of economic recovery, from 476 billion USD in 2009 to 597 billion USD in 2011, representing a 9.3% year-on-year increase.

Airline-industry size in India

Air transport currently supports 56.6 million jobs and accounts for over US$ 2.2 trillion of the global gross domestic product (GDP).

India is currently the 9th largest aviation market handling 121 million domestic and 41 million international passengers.

Today, more than 85 international airlines operate to India and 5 Indian carriers connect over 40 countries.

Industry growth over the past couple of years

Major players in the industry

Jet airways-Jet-lite combine

25%

Indigo30%

Spice jet17%

Air India-domestic19%

Go-air8%

Market share of major players

7 P’s OF SERVICEMARKETING

PRODUCT-Transportation PRICE-Ticket price PLACE-Destination point, Aircrafts PROMOTION-Magazine, Internet(via Social

media), Hoardings, Logo, Customised merchandises

PHYSICAL EVIDENCE-Flight ticket, Uniform, Boarding pass, Food , Ambience, Seats, Aircraft

PEOPLE- Employees & Customers PROCESS- The way they conduct their

business. Given below is a service blueprint:

Service Blueprint

Application of the four characteristics of services to the industry

Intangibility

Heterogeneity

Inseparability

Perishability

Type of service process applicable to the industry

Growth Prospect for the future: 

Indian aviation market is poised to become the third largest across the globe by 2020, according to industry estimates.

The Indian Government has also been visionary in terms of the talent requirement for the flourishing aviation industry in future.

http://www.unitedworld.edu.in/

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