PRESENTATIONON

MISS CALL ALERT CAMPAIGN

BRIEF

¢ Miss call campaign for western region

¢ Demographic segmentation: Youth Age 16-25 years

¢ Targeted areas: Western region of Nepal

OBJECTIVE

¢ To generate the awareness among the consumer for the use of miss call alert service provided by smart cell

¢ Campaign need to be base on radio spot, Paper ad and Flyers

COMMUNICATION STRATEGY

¢ Since the target audience for the service is youth, tone for the communication need to be trendy, fashionable, ready for change or accept the change.

CREATIVE RENDITION

¢ It should be personal and trendy enough to connect with the teenagers and young adults.

¢ There are several categories in which teenagers’ lives revolve around such as, friends, family, pets, personal (internet/fb/social media),school and so on.

¢ To relate with the service we are using the concept of “the importance of missing things we love dearly.

KEY LINE

RADIO SPOT

ART WORK

OPTION 1

Paper release series 4

Paper release series 2

Paper release series !1

Paper release series 3

OPTION 2

Paper release series 1

Paper release series 1

Paper release series 1

FLYER

Flyer inside

Flyer inside

THANK YOU