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Name Student IDRumanaRafique 12121022

Istiaq Ahmed Mehedi 13303022

RifatJahanRipa 15304128

RabiyaHaque 13303006

TonimaAkter Khan 12146039

TamannaJahan 12146037

TanishaTabassumSayka Khan 12145005

Topic to be Covered Introduction Why Subway Food Restaurant Mission and Vision Mission Statement Background of Subway Human Side of Business Franchisee Benefit of Subway Job Description Production and Marketing of Subway Subway Menu Design for Bangladesh Marketing Strategies of Subway SWOT Analysis of Subway Segmentation and Targeting Marketing Mix Account and Finance Budget Plan of Subway in Bangladesh Business Environment of Subway

Introduction Food habit of Bangladeshi people.

Giving a new food menu to store in people’s interest.

Making Subway Food known to our people.

Why subway food restaurant? Subway food restaurant will be easily

accepted to the food lovers.

No branch of subway food in our country.

Giving the food lovers to celebrate the holiday.

Mission and Vision A man without a goal is like a ship

without a rudder”. -Thomas Carlyle

Mission lead the survivor to exist.

Mission Statement“Freshness + Customer Satisfaction= The

Exceptional”

The elaborate form is- “To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it.”

Background of SubwayName SubwayGenre Fast FoodFounded Bridgeport, Connecticut, U.S

August 28, 1965Founder Fred DeLuca and Peter BuckHeadquarters Milford, Connecticut, U.SNumber of Locations 43,981 restaurants in 110 countriesProducts Submarine sandwiches, Salads,

Pizzas (in some locations)Owner Doctors Associate Inc.Slogan Eat Fresh

Human side of business: Level of management &Organizational chart: Owner (Top management) Restaurant manager (middle management) Assistant manager: 1. Supervisory management 2. Service Provider 3. Waiter, cleaner Head chef: 1. Supervisory management 2. Service provider cooks 3. Sandwich artist Kitchen cleaner Security in charge Accountant

Franchisee benefits from Subway:

Training Site selection Restaurant design Equipment ordering Operation manual Field support Franchisee services Research and development Continuing education

Job description Manager:a. Performs and directs overall restaurant management.b. Maintains business records and analyze business records to increase sales.Assistant Manager:a. Manages a staff of approximately 4-12 employees.b. Coordinates and supervises staffs, so that the standards of cleanliness are maintained.

Human Side of Business Continues…

Motivation and leadership style

Festival Bonus (Fringe benefit)

Production and Marketing of Subway General Product Mix of Subway

Sandwiches with different types of meat, such as beef, chicken, pork and also vegetables

Product mix in Bangladesh No Pork Traditional Approach

Subway menu design for Bangladesh:

Subway menu design for Bangladesh:

Subway menu design for Bangladesh:

Subway menu design for Bangladesh:

Marketing Strategies of Subway Publicity Healthier Menu Options Consistency of the food quality Convenience provided to the customers The lower capital costs required for

franchisees

SWOT Analysis of Subway:

Strengths: Strong market position: Second largest restaurant operator. Worldwide brand recognition: Subway has

more than 43,981 restaurants in 110 countries.

Weakness: Services are not consistent from store to store High employee turnover

SWOT Analysis of Subway: Opportunities: Increasing demand for healthier food Home meal delivery Changing customer habits and new customer group

Threats: Trend towards healthy eating Local Fast food restaurants chain Currency Fluctuations Lawsuits again Subway Financial Crisis High Competition

Segmentation and Targeting

Segmentation is based on Age Geography Life Style

Targeted Customer Young generation

Marketing Mix Product: Low calorie, fresh and nutritious food such as

wide selection of sandwiches also called “subs”, soups, salads, etc to its customers.

Innovative products will be developed based on the social and cultural attributes of the developing nations.

Price: Subway sets a reasonable price for the entire

high quality fresh product.

Marketing Mix Place: Banani, Dhanmondi and Bashundhara City

Shopping Mall of Dhaka

Promotion: Billboards Newspaper Leaflets Online Advertisements: eg- Facebook

Accounting & Finance

Accounting & Finance In U.S:Estimated start up costs & ongoing fees-Total investment: $116,600-$263,150Franchise fee:$15,000Ongoing royalty fee: 8%Advertising fee: 4.5% advertising fee

Accounting & Finance

Budget plan of Subway in Bangladesh

Budget plan of Subway in Bangladesh

Business Environment of Subway Economic and Legal Environment: Increase in economic growth of Bangladesh No law for Franchising Technological Environment: Development in the technological sector of

Bangladesh Competitive Environment: Main competitors are Pizza Hut, Western Grill,

KFC etc.

Business Environment of SubwaySocial Environment: People love to taste new foods Fast food is popular in Bangladesh

Global Environment: A successful franchise company

maintaining all types of crisis.

Conclusion Both joy and perils behind opening a

company Hopeful to build up a successful Subway

company in Bangladesh

Thank you &

Feel free to ask questions.