PRESENTATION ON ORGANISATIONAL

STRUCTURE OF TATA TEA

Presented by- Niharika Singh 25Snehal Sneha 48Ritika Bhandari 36Monika Rawat 23

Kanika Rastogi 17

INTRODUCTIONTata- Tea limited also known as Tata- Tetley.

It is the world’s second largest manufacturer and distributor of Tea.

It is the largest brand in India.

It is largest Tea company in UK and Canada and the second largest in US.

Tata Tea ltd. along with its subsidiary companies manufactures 70 million kg of Tea in India.

In India there are 54 Tea estates, 10 Tea blending and packaging factories ,and employees around 59000 people.

The company owns 51 Tea estates in India and Sri Lanka especially in Assam, West Bengal and kerala.

HISTORY Tata Tea was setup in 1964 through a joint venture with UK based James and the Tata Groups for manufacturing Tea and coffee.

It has distribution network of 25 stockists, catering over 1.7 million retail outlets.

The company has its head quarters in Kolkata.It produces 30 million kg black tea annually.

COMPANY’S HIGHLIGHTS Record market shares in International market.

Domestic brand increases the sales volume.

Operating income Rs 4392 crores increases by 9%

Higher coffee sales in USA – full year of EOC(emergency operational centre)

PAT at Rs 313 crores , increased by 2%.

Largest brand- Tata Tea Agni, Tata Tea Gold.

Demonstrates healthy growth.

Impressive slogan “jago re”.

Strong growth over PY despite price increase.

Sales also increased in the rural markets which enhance promotion.

INDIA BRANDS PERFORMANCE

MANAGERRANJANA KUMAR

MANAGERAJOY

MISRA

MANAGERU M RAO

CEOKen Pringle

Vice Preside

nt of marketi

ngSANGE

ETA TALWA

R

MANAGERDeepak Kumar

MANAGERV.Madan

Vice preside

nt of financeISHAAT HUSSAI

N

MANAGE

RNITIN NATA

Vice president of hrSHIBANI BISWAS

Vice president of production/Sales

VIVEK MATHUR

ORGANISATIONAL STRUCTURE

Develop potential of people.

Focus is more on result rather than on rules.

To establish and maintain sound organizational structure and desirable working relationships among all the members of the organization.

To inculcate the sense of team spirit, team work and inter-team collaboration.

To provide the organization with well-trained and well-motivated employee

OBJECTIVES

Creates healthy climate with values of openness, enthusiasm, trust, mutuality and collaboration is essential between the employees.

The employees feel highly motivated because organization provides them satisfaction of their basic and higher level needs.

It is every manager's responsibility to ensure the development and utilization of the capabilities of subordinates.

PHILOSOPHY

The organization perpetuates a feeling of belongingness because of which employees get committed to their work and the organization.

There work is planned and monitored in such a ways that are beneficial both to the individuals and the organization.

These philosophy has helped tata tea to developed and increased to an unlimited extent.

People Performance Potential Model

Job and Salary- They give pay according to the job and performance of the employee.

Planning and Administration- Planning is the back bone of

each organisation. Resource planning and administration is comprised of information technology, human resources and business planning.

Training- They give training to employees so that the quality of work may improve and they can enhance their knowledge.

Worker affair- There should be good relation between the employees it also depends on the company.

Placement of people- They give right job to the right person.

Functions of Tata Tea

A job is defined as a collection of duties and

responsibilities which are given together to an individual employee.

Job analysis is the process of studying and collecting information relating to operations and responsibilities of a specific job.

It can be explained with the help of the following diagram :-

Job analysis in Tata Tea

Job description

Job title/ name of the job

Working hours

Duties and responsibilities

Working conditions

Salary and incentives

Machines to be handled on the job

Job specification

Qualification

Qualities

Experience

Family background

Training

Interpersonal skills

JOB ANALYSIS

The vision of the company is to give best quality of goods and services to the people in the form of there product.

They strongly focus on tea which means that new business ventures will be in its domain.

VISION OF COMPANY

There mission is to drive consumption of tea upwards.

Understanding that challengers have to

work much more harder , it is now girding its muscles to narrow the gap with Uniliver.

MISSION OF THE COMPANY

THANK YOU