A PRESENTATION ON VODAFONE ESSAR

VODAFONE ESSARPRESENTED BY :AMIT

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INTRODUCTION :

Previously brand was marketed as Hutch, the marketing brand was officially changed to Vodafone on 20 September 2007.

Vodafone under Hutch brand has been named the - most respected telecom company - best mobile service in country - most creative & most effective advertising of the year

It is among the top three GSM mobile operators of India.

It is the second largest mobile phone operator in terms of revenue behind Bharti airtel and third largest in terms of customers.

Vodafone Essar now has operations in 16 circles covering 86% of Indias mobile customer base, with over 34.1 million customers.

Mission & Vision

To enrich our customer's lives through the unique power of mobile communication

Also its vision is to be the worlds mobile communication leader enriching customers lives, helping individuals, businesses and communities more connected in a mobile world. Passion for Customers

Our customers have chosen to trust us. In return, we must strive to anticipate and understand their needs and delight them with our service.

We value our customers above everything else and aspire to make their lives richer, more fulfilled and more connected.

We must always listen and respond to each of our customers.

We will strive to delight our customers, anticipating their needs and delivering

Vodafone Essar LimitedTypeLimitedFounded1994 as Hutchison EssarHeadquartersMumbai, Maharashtra, IndiaIndustryMobile telecommunicationsProductsMobile networks,Telecom services, Etc.Owner(s)Vodafone Group (67%)Essar Group (33%)Employees10,000 March 31, 2009WebsiteVodafone IndiaKey PeopleAsim Ghosh,MD, Harit NagpalCOMPANY PROFILE VODAFONE ESSAR

Business Description

It grows mainly during the year 1992-20051992: Hutchison Whampoa and Max Group established Hutchison Max

2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through ESSAR acquisition

2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai

2003: Acquired AirCel Digilink (ADIL ESSAR Subsidiary) which operated in Rajastan, Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand.2004: Launched in three additional telecom circles of India namely 'Punjab', 'Uttar Pradesh West' and 'West Bengal

2005: Acquired BPL (Except Mumbai)- 3 Circles, another mobile service provider in IndiaIn 2008 it launched Apple i-phone 3G & in 2009 it launched recharge online.

Vodafone live

Vodafone Mobile Connect USB Modem

Vodafone Connect to Friends

Vodafone Passport

Vodafone Freedom Packs

Vodafone at Home

Vodafone 710 and Amobee Media Systems

Vodafone Business Handsets MARKET OFFERINGS

7 C0mmunication MixThough it has chosen many ways to advertise such as through Newspaper

Internet

Television

Billboards

Magazines

Basically you find its advertisement are humorous & emotional.

Vodafone works with icons such as David Beckham to communicate its brand values.

Vodafone's stores, its products and its staff all project the brand image.

It offers various pricing structures to suit different customer groups.

Advertisement SWOT AnalysisStrength

-Strong international presence & brand recognition-Controlling interest in strong growth markets (e.g. Egypt, Romania, SouthAfrica, Turkey, India)-Well-defined cost reduction initiatives: managed purchasing, outsourcing-Have now established a clear route to delivering fixed broadband servicesin all relevant market-Strategic alliances with Apple i-phone

Weakness

-Uncertainty in revenue growth in the HSDPA network based on historically slow consumer market take-up of 3G data services-Slow customer growth in DSL wholesale markets in UK and Italy;-Slow subscriber growth in Spain arising from lower promotional activity Adverse impact from exchange rate movements particularly in South Africa-The likely slippage of dividends in Verizon Wireless to 2010

Opportunities -Focus on cost reductions improving returns -Majority stake in Hutchison Essar in India -Research and development of new mobile technologies -Focus on developing markets (Africa, Latin America)-3G data services gaining momentum in business customers-Successful partnerships with laptop manufacturers to include embedded Vodafone SIMs to mobile devices allow opportunities for up selling of mobile broadband services

Threats -Highly competitive market -Still lags behind major competitors in the US -High mobile penetration in principal market leaves little room for growth-Fierce competition in mature markets, specially with converge d Telco's -As other companys are offering triple-play and quad-play services; Vodafone lacks a direct substitute for such services

SWOT contd Conclusion Vodafone is the world's leading international mobile communications company.

Vodafone actively develops good public relations by sending press releases to national newspapers and magazines to explain new products and ideas.

Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively.

Vodafone Essar, under the Hutch brand, has been named the 'Most Respected TelecomCompany', the 'Best Mobile Service in the country' and the 'Most Creative and MostEffective Advertiser of the Year'.

Vodafone's logo is a true representation of that belief - The start of a new conversation, a trigger, a catalyst, a mark of true pioneering.