By: Md. Naumaan Sheikh

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Target Audience

• Niche customers

Customers spending thousands of dollars on LVL products in one visit, whilst

ordinary customers who outnumber target customers, but spend much less per visit at a much higher cost per sale.

Objective

• Creating positive emotions– Feeling of prestige

• Memories to target customers (Retail experience)– Customers

• Delivering target brand values

Psychographic Analysis

• Age - 25 to 45• Sex - Female/Male• Sect - A+

Unique Selling Preposition

• Luxury goods

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