Presentation Principles for Principals. Introduction Presentation design Information design...

Presentation Principles for Principals

IntroductionIntroduction

Presentation design

Information design

Powerpoint techniques

Presentation Principles for Principals 3

Who are we?

JonathanInteraction Designer

Design InstructorDaily user of

powerpoint

AlyssePrincipalPLI GraduateDaily user of powerpoint


Who are you?

We assume that you…… are an educator… wrestle with complex problems… need to share information and solutions… must build coalitions and support


Agenda

Introduction

What we will cover and why

Presentation design

Structuring a presentation that serves your ends

by addressing your listeners’ needs

Information design

Creating visuals that communicate


Tips and tricks for bending the tool to your will


Does design really matter?

Yes.

Bad presentation design detracts from your point.

I’ll prove it.


Example


Example


Example


Example


Example


Example


You have a point to make

The point of powerpoint is to make your point,

powerfully


You already know the hard part

Presentations are lessonsPowerpoint is a teaching toolYou are a teacher

All you need to learn is to be an effective user of a new teaching tool

Think like a teacher

Presentation design

Introduction

Presentation design

Information design



PRESENTATION DESIGN

Principles of Presentation Design

Know your audienceGoals drive the presentationTell the story, not your story

Don’t spoil the punchlineUse handouts wisely

Give a road map


Principle: Know your audience

Who is listening?Why are they here?

What are their goals?What are their issues?

personas



Why he is hereMandatory Faculty Meeting

GoalsTeach science & social studies, not

readingGet teachers to do more direct

instructionRemove troublemakers so he can teach

IssuesAdministrators take care of disciplineParents should raise their kids right

Families come in many flavors

Kenneth Roberts Teacher

15 years at Foster



Why he is hereApprove or reject FHS action plan

GoalsSee REACH fully implementedClose achievement gap at FHS

Consistent curriculum across the district

IssuesSee his policies implemented

Wants data, not teacher impressions

Karl Garren, Ed.DAsst

Superintendent



Why she is hereVP told her about this meeting when

she came to complain about girls threatening her daughter

GoalsBe a good mother

Make sure her daughter is safe at school

Get her daughter into college

IssuesBad kids get too much attentionTeachers don’t listen to students

Marta Elena Lopez

10th Grade Parent

Bilingual


Principle: Goals drive presentation

Everyone listening to you has:

IssuesFears

HistoryAgendas

and...Goals


Principle: Goals drive presentation

Build your presentation around telling people how you will

help them meet their goals

Try to anticipate issues and questions


?

Principle: Tell the story, not your story

Your presentation should lead people to your conclusions. It should not follow the

path you took to arrive at those conclusions.


Information -- images, data, etc -- should not be included unless they move listeners to your conclusions

Principle: Tell the story, not your story


Principle: Don’t spoil the punchline

Like a joke, a presentation requires timing:

First…Frame the problem

Next…Ask what will make a good solution good

Then…Deliver your solution


Principle: Use handouts wisely

Why not use handouts?

Handouts demand attention,encourage individual processing, and reduce your control of pacing


Principle: Use handouts wisely

Why use handouts?

To give reference material before presentation,

supplemental visuals during presentation,or to offer notes after the presentation


Principle: Give a roadmap

A roadmap helps the listener stay focused

and lets the presenter review ideas

andmake connections

IntroductionIntroduction

Presentation design

Information design


Example

Presentation design

Introduction

Presentation design

Information design


Information design

Introduction

Presentation design

Information design


Info design really starts here


INFORMATION DESIGN

Principles of Information Design

Information is the starYou have an emphasis budget

Reduce visual clutter


Data is

not Information

Principle: Info is the star!


Example: Before

Participation Performance

Schoolwide 460 431 93.6 No 390 271 69.4 Yes

African Am. 37 34 91.8 N/A 29 16 55.1 N/A

Am. Indian 4 4 100 N/A 3 N/A N/A N/A

Asian 173 167 96.5 Yes 152 110 72.3 Yes

Filipino 19 18 94.7 N/A 16 9 56.2 N/A

Hispanic/Latino 46 43 93.4 N/A 40 23 57.5 N/A

Pacific Is. 4 5 100 N/A 4 N/A N/A N/A

White 166 154 92.7 No 141 104 73.7 Yes

SES 89 83 93.2 No 71 36 50.7 Yes

ELL 121 116 95.8 Yes 100 49 49.0 Yes

Disabilities 36 34 94.4 N/A 32 5 15.6 N/A

Alameda High School2002-03 Performance Rate English/Language Arts


Example: Chart Junk

0

50

100

150

200

250

300

350

400

450

500

SchoolwideAfrican Am.Am. Indian

AsianFilipino

Hispanic/Latino

Pacific Is.White

SES ELL

Disabilities

Participation

Tested

Rate

Met AYP?


Here is the same data.

Look at some ways to make the information the star

It doesn’t have to be this way


Example: Before

Participation Performance


African Am. 37 34 91.8 N/A 29 16 55.1 N/A


Asian 173 167 96.5 Yes 152 110 72.3 Yes

Filipino 19 18 94.7 N/A 16 9 56.2 N/A



White 166 154 92.7 No 141 104 73.7 Yes

SES 89 83 93.2 No 71 36 50.7 Yes

ELL 121 116 95.8 Yes 100 49 49.0 Yes


Alameda High School2002-03 Performance Rate English/Language Arts


Example

Schoolwide 460 431 93.6 No 408 234 57.3 A

African Am. 37 34 91.8 N/A 30 11 36.6 N/A


Asian 173 167 96.5 Yes 138 83 60.1 A

Filipino 19 18 94.7 N/A 23 11 47.8 N/A



White 166 154 92.7 No 179 114 63.6 A

SES 89 83 93.2 No 54 26 48.1 N/A

ELL 121 116 95.8 Yes 80 31 38.7 A

Disabilities 36 34 94.4 N/A 12 0 0 N/A

# E

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Participation Proficiency

E/LA


Example

Schoolwide 460 431 93.6 No 408 234 57.3 A

African Am. 37 34 91.8 N/A 30 11 36.6 N/A


Asian 173 167 96.5 Yes 138 83 60.1 A

Filipino 19 18 94.7 N/A 23 11 47.8 N/A



White 166 154 92.7 No 179 114 63.6 A

SES 89 83 93.2 No 54 26 48.1 N/A

ELL 121 116 95.8 Yes 80 31 38.7 A


# E

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E/LA


Example

Schoolwide 460 431 93.6 No 408 234 57.3 A

African Am. 37 34 91.8 N/A 30 11 36.6 N/A


Asian 173 167 96.5 Yes 138 83 60.1 A

Filipino 19 18 94.7 N/A 23 11 47.8 N/A



White 166 154 92.7 No 179 114 63.6 A

SES 89 83 93.2 No 54 26 48.1 N/A

ELL 121 116 95.8 Yes 80 31 38.7 A


# E

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E/LA


Example


African Am. 37 34 91.8 N/A 29 16 55.1 N/A


Asian 173 167 96.5 Yes 152 110 72.3 Yes

Filipino 19 18 94.7 N/A 16 9 56.2 N/A



White 166 154 92.7 No 141 104 73.7 Yes

SES 89 83 93.2 No 71 36 50.7 Yes

ELL 121 116 95.8 Yes 100 49 49.0 Yes


# E

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# T

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E/LA


Example


African Am. 37 34 91.8 N/A 29 16 55.1 N/A


Asian 173 167 96.5 Yes 152 110 72.3 Yes

Filipino 19 18 94.7 N/A 16 9 56.2 N/A



White 166 154 92.7 No 141 104 73.7 Yes

SES 89 83 93.2 No 71 36 50.7 Yes

ELL 121 116 95.8 Yes 100 49 49.0 Yes


# E

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# T

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E/LA


Example

E/LA Performance100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14

Annual Measurable Objectives


Example


90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14

Schoolwide 69.4%


Example


90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14

Schoolwide 69.4%

Latino 57.5%


Example


90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14

Schoolwide 69.4%

African American 57.5%


Example


90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14

Schoolwide 69.4%

Disadvantaged SES 50.7%


Example


90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14

Schoolwide 69.4%

ELL 49.0%


Example


90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

2002

-03

2003

-04

2004

-05

2005

-06

2006

-07

2007

-08

2008

-09

2009

-10

2010

-11

2011

-12

2012

-13

2013

-14

Schoolwide 69.4%

Disabilities 15.6%


Principle: Emphasis budget

Your audience has a finite amount of attention

The more things you emphasize, the less attention each one gets


ONE, two, everything else

A good rule of thumb:

You get one major emphasis

You can add two minor emphases …

… but a single major emphasis alone is strongest


One emphasis We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. --- That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --- That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.


ONE & two We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. --- That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --- That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.


ONE & three if you must We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. --- That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --- That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.


Too many! We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. --- That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed --- That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.


Way too many! We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. --- That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --- That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness.


Principle: Reduce visual clutter

Everything should contribute to communicating your information

The more complex the information, the easier it is to inadvertently create

distractions


Serifs

Jonathan Jonathan


Serifs

Use sans serif when you have few wordsUse serif when you have lots of words to read

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. --That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed,

--That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.


1 + 1 = 3

Watch the way that visual elements add up

1


1 + 1 = 3


1

2


1 + 1 = 3


1

2

3


1 + 1 = 3


Blocks of background color

Rather than separate things with borders, separate them with blocks of background color

This creates less “noise” and less attention to the boxes, while still making your groupings clear

It also creates opportunities to use subtle color coding as a repeating element in your presentation












Use color for meaning

Don’t you wonder why this is orange?

Color is powerful, not just decorative


Grey is your friend!

Grey’s ability to reduce the emphasis on an element has many applications


Grey for anti-emphasis

If most of your text or other elements are in grey, then simply using black

creates useful emphasis


Grey for roadmaps

Grey can help you walk through a list of complex ideas

IntroductionPresentation designInformation design



Grey for roadmaps





Grey for roadmaps





Grey for roadmaps





Fade the grid

Some tables need gridlines.

Make the grid as minimal as possible

so the information is the star.


Fade the grid

Often clever spacing makes zero grid possible


Example

Percent of Students At or Above 50th Percentile 2003

LanguageTested Reading Math Science

All Students 1415 40 37 38 42

African American 482 30 22 29 30

Hispanic/Latino 333 29 31 27 31

White 229 61 50 56 60

Filipino 281 52 58 50 56

EO & FEP 1230 45 40 42 47

English Learners 174 10 19 10 13

Special Ed 104 10 0 5 0

Not Low SES 981 45 42 43 48

Low SES 406 31 27 29 30


Example



All Students 1415 40 37 38 42

African American 482 30 22 29 30


White 229 61 50 56 60

Filipino 281 52 58 50 56

EO & FEP 1230 45 40 42 47

English Learners 174 10 19 10 13

Special Ed 104 10 0 5 0

Not Low SES 981 45 42 43 48

Low SES 406 31 27 29 30


Example



All Students 1415 40 37 38 42

African Amer 482 30 22 29 30


White 229 61 50 56 60

Filipino 281 52 58 50 56

EO & FEP 1230 45 40 42 47

English Lear 174 10 19 10 13

Special Ed 104 10 0 5 0

Not Low SES 981 45 42 43 48

Low SES 406 31 27 29 30

All Students

African American

Hispanic/Latino

White

Filipino

EO & FEP

English Learners

Special Ed

Not Low SES

Low SES


Information density is good

More information provokes more thinking

Clever information design can pack in a lot of information


Information density is good

Take advantage of the eye’s ability to find patterns

Use color, shape, size, and positioning for meaning

Clay staff example next


Example


Example


Example


Example


Example


POWERPOINT TECHNIQUES

Tips on how to

bend the tool to your will


A guide to flow

PowerPoint can help you to remember what to say when


A guide to flow

The Slide Sorter is your friend


Less words

Few words =

Your key point is emphasized


Less words

Lots of words =

Your audience reads from your slides


Less words

Lots of words =

You read from your slides


Less words

Lots of words =

You read from your slides


Thick juicy lines

Judicial(Supreme Court)

Legislative(Congress)

Executive(President)

The Constitution

Bill

Veto

Override


Thick juicy lines




The Constitution

Bill

Veto

Override


Progressions are powerful

Progressions are PowerPoint’s superpower.






The Constitution






The Constitution

Bill

A bill must pass both houses of Congress





The Constitution


Law

Signature






The Constitution

Veto

Between sessions, the President may also “pocket veto”






The Constitution

Law

Veto Override

It takes a 2/3 vote to override a veto


Secret grey text

Remind yourself what a progression is about


Don’t use templates

Microsoft wants you to look stupid

Their PowerPoint templates are ugly

Don’t use them


Using the master slide

Make your own template!


Drawing tools

Group / ungroup

Bring to front / back

Duplicate slide

Snap to grid


Customizing your toolbar

Advanced kung fu:

Right-click on the toolbar


If you remember nothing else

Goals drive your presentation

Tell the story, not your story

The information is the star


If you remember nothing else

Goals drive your presentation

Tell the story, not your story

The information is the star

… and templates are evil!


Thank you

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