Date post: | 14-May-2015 |
Category: |
Business |
Upload: | mukesh-kulothia |
View: | 1,270 times |
Download: | 0 times |
Presentation Secrets of Steve Jobs
Why bother to present?
A person can have the greatest idea in the world – completely different and novel – but if that person can’t convince enough other people, it doesn’t matter.
- Gregory Berns
Why bother to present?
As soon as you move one step up from the bottom your effectiveness depends on your ability to reach others through spoken and written words.
- Peter Drucker
Learning Objectives
Craft messages
Present ideas
Generate excitement for a product
Deliver a memorable experience
Create customers as evangelists
The BookACT1: CREATE THE STORY
SCENE 1 Plan in Analog
SCENE 2 Answer the One Question That Matters Most
SCENE 3 Develop a Messianic Sense of Purpose
SCENE 4 Create Twitter Like Headlines
SCENE 5 Draw a Roadmap
SCENE 6 Introduce the Antagonist
SCENE 7 Reveal the Conquering Hero
ACT2: DELIVER THE EXPERIENCE
SCENE 8 Channel Their Inner Zone
SCENE 9 Dress Up Your Numbers
SCENE 10 Use ‘Amazingly Zippy’ Words
SCENE 11 Share the Stage
SCENE 12 Stage Your Presentation With Props
SCENE 13 Reveal a Holy Shit Moment
ACT3: REFINE & REPHRASE
SCENE 14 Master Stage Presence
SCENE 15 Make it Look Effortless
SCENE 16 Wear the Appropriate Costume
SCENE 17 Toss the Script
SCENE 18 Have Fun
Scene 1 Plan in Analog
Bullets kill
Nine elements of great presentations
– Headline
– Passion Statement
– Three Key Messages
– Metaphors & Analogies
– Demonstrations
– Partners
– Customer Evidence & 3rd Party Endorsements
– Video Clips
– Flip Charts & Props
Scene 2 Answer the One Question That Matters the Most
Why should I care?
Scene 3 Develop a Messianic Sense of Purpose
We are here to put a dent in the universe.- Steve
Jobs
Scene 4 Create Twitter-Like Headlines
Scene 5 Draw a Road Map
Scene 6 Introduce the Antagonist
IBM wants it all. Apple will be the only company to stand in its way.
- Steve while launching Mac in 1984
Scene 7 Reveal the Conquering Hero
Scene 8 Channel Their Inner Zen
Simple, Visual & Engaging
Style: Informs, educates & entertains the audience.
Scene 9 Dress Up Your Numbers
Specific, Relevant & Contextual
Scene 10 Use Amazingly Zippy Words
We made the buttons on the screen look so good, you will want to lick them.
- Steve Jobs on launch of OS X
Scene 10 Use Amazingly Zippy Words
Language Complexity: Steve Jobs Vs Bill Gates
Measure Steve Jobs, Macworld
Bill Gates, CES
Avg Words / Sentence
10.5 21.6
Lexical Density 16.5% 21.0%
Hard Words 2.9% 5.11%
Fog Index 5.5 10.7
2007
2008
Measure Steve Jobs, Macworld
Bill Gates, CES
Avg Words / Sentence
13.79 18.23
Lexical Density 15.76% 24.52%
Hard Words 3.18% 5.2%
Fog Index 6.79 9.37
Scene 11 Share the Stage
Scene 12 Stage Your Presentation With Props
Boring Presentatio
ns
Interesting Multi-sensory
Experience & Media Events
Scene 13 Reveal a Holy Shit Moment
People will forget what you said, people will forget what you did but people will never forget how you made them feel.
- Maya Angelou
Scene 14 Master Stage Presence
Body Language
Scene 15 Make it Look Effortless
Scene 16 Wear the Appropriate Costume
Scene 17 Toss The Scripts
Its okay to be casual. Its okay to have fun. Its okay to make people laugh. Its okay to wow your product. Its okay to go out of the way. Its okay to share the stage. Its okay to express your feelings and make people express theirs.
Scene 18 Have Fun
Read articles by Kulothia on www.mukeshkulothia.blogspot.com
Insanely Great Thanks