Shenyang is the northeast area biggest key city, the Liaoning Province capital.Shenyang's traveling landscape is richly colorful, the Shenyang Imperial Palace," 918 "history museums and so on, all are the Shenyang famous traveling landscapes.Every year April---October is the Shenyang traveling gold season.
Brief introduction Brief introduction
Population :8,000,000Population :8,000,000 Area :13000 km2Area :13000 km2 HistoryHistory :: Start construction on two Start construction on two
thousand three hundred years ago thousand three hundred years ago
transport transport
Railway (Northeast area Transportation Railway (Northeast area Transportation Center )Center )
Plane Plane (Russia Japan south and north -Korea )(Russia Japan south and north -Korea ) Bus Bus
Within city (Subway )metro Within city (Subway )metro 、、taxitaxi 、、 bus.bus.
HotelHotel
Ordinary Ordinary :: about 1500 Rubles about 1500 Rubles luxury luxury : : min 5000 Rublesmin 5000 Rubles
SightseeingSightseeing
Imperial PalaceImperial Palace 918 history museums918 history museums Shenyang Aoti centerShenyang Aoti center International horticultural expositionInternational horticultural exposition Rose gardenRose garden parkpark
SHOPPINGSHOPPING
Tiexi Wanda squareTiexi Wanda square Shenyang zhong jie Shenyang zhong jie Shenyang WuaiShenyang Wuai
EatingEating
Traditional dishesTraditional dishes The most famous dishes The most famous dishes :: Man han Man han
quan xi quan xi Theme Restaurant Theme Restaurant
SPORTSPORT
Traditional sportsTraditional sports FootballFootball BasketballBasketball Table tennisTable tennis
SWOTSWOT strengthsstrengths
Rich resources in Rich resources in tourismtourism
Full of national Full of national characteristics characteristics
Reasonable price Reasonable price Convenient Convenient
transportation transportation
weaknessesweaknesses
Long winter Long winter crowded crowded Not enough Not enough
international international
opportunitiesopportunities
the number of tourists the number of tourists to Northeast China is to Northeast China is IncreasingIncreasing
fast Economic fast Economic developmentdevelopment
threatsthreats
Other famous tourist Other famous tourist cities near Shenyang cities near Shenyang
CompetetorsCompetetors大连大连(( DalianDalian ))
长春长春(( ChangchunChangchun))
哈尔滨哈尔滨(( HarbinHarbin ))
Top 10 source Top 10 source marketsmarkets
55 44 33
Distance from our Distance from our key source marketkey source market
44 55 44
Products and Products and experiences experiences promotedpromoted
44 44 33
Market segments Market segments targetedtargeted
44 44 33
Avarage annual Avarage annual groth past 5 yearsgroth past 5 years
55 22 33
Peak tourism Peak tourism monthsmonths
55 44 55
avarageavarage 4.54.5 3.833.83 3.53.5
The BrandThe Brand
ImageryImagery :: quiet and peaceful;quiet and peaceful; a young, intensely a young, intensely
energetic place. energetic place.
The income from tourism is 5% higher than in The income from tourism is 5% higher than in the same period last yearthe same period last year
Other area residents number of train tickets Other area residents number of train tickets
, hostel ,hotel, hostel ,hotel growth has continued at over 5% a year.growth has continued at over 5% a year.
Tourism income growth is the final goalTourism income growth is the final goal
The Spring Festival as the deadlineThe Spring Festival as the deadline
SMART :
1. ( Specific )
2. ( Measurable )
3. ( Attainable )
4. ( Relevant )
5. ( Time-based )