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History of Pizza Hut:

Pizza Came Into Vogue Around The Time Of Napoleon And The French Revolution.

In 1958, Frank And Dan Carney Developed An Idea

In 1973 Pizza Hut Went International

And In 1977 PepsiCo Bought Pizza Hut

It Is A Subsidiary Of YUM! Brand

At Present, It Has More Than 30,000 Employees

Pizza Hut can now be found in 17 different countries and all of the United States. The Company Has Become a World Recognized Symbol of Good Pizza.

WE ARE……….

NAME Roll no

Iffat Ershad 25K.A.Rahman 06Nazia Sharmin 95Md.Anwar Hossain 41Kazi Tamzid Hossain Prottoy 47

COMPARATIVE STRATEGY:

Comparative strategy forced competitors to look for new methods of increasing their customer bases. In the past, Pizza Hut has always had the first moveradvantage. Their marketing strategy in the past has always been to be first.

DIVERSIFICATION

One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn't necessarily want pizza.

Slightly Different Product

Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different - different enough that customers will think it’s a whole new product. For example, let's look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, in 1993, they introduced the "Bigfoot," which was two square feet of pizza cut into 21 slices, in 1995, they introduced "Stuffed Crust Pizza," where the crust would be filled with cheese. In 1997, they marketed "The Edge," which had cheese and toppings all the way to the edge of the pizza.

ENVIRONMENTAL ANALYSIS OF PIZZA HUT

Political Issues:

PESTPolitical Issues,Economic Factors,Social Factors & Technological Factors

There are not many political factors in Bangladesh affecting Pizza Hut. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules.

Economic Factors:

In our survey we came to know that most of the people in the beginning of themonths spend more and they visit Pizza Hut very often. When the inflation rateincreases the cost of raw material also increases and this leads towards high pricesof the products and vice versa.

Social Factors:

Pizza Hut is a multinational organization and it is basically originated from Americaso the organization is overwhelmed by western culture. There are social forms ofsociety which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion whichcan affect the organization.

Technological Factors:

Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient.

STRATEGIES ADOPTED BY PIZZA HUT:

A business's strategy is the pattern of decisions and actions that are taken by the business to achieve its goals. All businesses need to organize their business activities in order to achieve their business objectives. After considering all the factors Pizza Hut has decided upon the strategies and their current strategies are divided into some categories. These strategies are:

Functional Strategies:These are strategies designed to improve the efficiency of a business's

operations. They often focus on an area, such as marketing, human resource etc. In order to make the functional strategy efficient, Pizza Hut has made all the

functional departments co-operate with each other.

Total Quality Management (TQM): This is the most important for a food chain like Pizza Hut. All the

employees’ back- of-the-house i.e. the kitchen assistants are trained accordingly. They are given extra classes in order to meet the quality standards

set by Pizza Hut around the world. Different quality management staff is also there at Pizza Hut. The shift managers have the task to observe whether the

quality standards are met or not, whereas there are a total quality management department at the main office in Gulshan, Dhaka. This department has the task

to implement quality standards and know whether they are achieved or not.

Business Level Strategy:Business level strategies are plans made to gain a competitive advantage over its rivals in a market. Hence, all the businesses need to adopt business level strategies in order to compete in a

competitive environment.

Price:As there are no such competitors of Pizza Hut which could compete with the quality of pizza produced at Pizza Hut, therefore, the pricing strategy adopted by Pizza Hut is 'market skimming'. Pizza Hut has adopted this pricing strategy as

they want to hold maximum share of the market by maximum profit. Pizza Hut is free to charge any

price they want

It refers to the best place to offer program- the place where it is located and through what channels it is distributing programs.

PLACE:

The Dhanmondi Pizza Hut is situated in suitable place. This site has been chosen keeping in view the following factors: lots of private universities, some multi-national banks such as Bank Alfalah, Dutch Bangla Bank, and many hospitals such as Lab Aid, Ibn Sina etc are situated there, with good parking accessibility.

The type of distribution channel used by Pizza Hut is the directchannel. Pizza Hut uses three different methods of selling its products directly to the

market.

DISTRIBUTION:

1. The first method of distribution used by Pizza Hut is Home.

2. Another method of distribution is for customers to dine-in

3. The third method of distribution is to order online selective county.

Fun Facts in Pizza Hut History :

Use 700.000.000 Pounds of Pepperoni  and 525.000.000 Pound Of Tomatoes in One Year.

World's Largest User of Cheese! Pizza Hut Uses More Than 300 million pounds of cheese annually

To make that amount of cheese requires 360 million gallons of milk.

The oldest Pizza Hut that is still functional is in Wichita, Kansas.

In 2001 Pizza Hut sponsored a pizza had delivered to the international space station.

•SEGMANTATION,

•POSITIONING

•SWOT ANALYSIS

Main segments which Pizza hut has captured are the combination of higher incomes and dual career families.

SEGMENTATION:

Pizza Hut maximum market segment is younger generations. These generation ranges from 12 to 30, the overall spending of these generations is mostly on non essential items, the higher amount of spending has been done on eating out

POSITIONING:

Pizza Hut was among the first multinational brands to enter the food retail sector in Bangladesh. Pizza Hut went on to play a significant role in pioneering and developing this category in Bangladesh.

Pizza Hut is committed to providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal.

A critical factor in Pizza Hut's success has been its unique dining experience. Crew members at Pizza Hut strive each day to provide “CUSTOMER MANIA”- the kind of service that ensures that every visit of the customer is a memorable one.

They try to offer something different to attract customers. They also do vegetarian options with meet free pizzas and a salad and pasta bar. Not a lot of restaurants offer a salad and a pasta bar. This is another competitive idea to attract customers.

•Strengths, Weakness, Opportunities, Threat (SWOT) ANALYSIS:

Strengths:Pizza Hut is the market leader in providing different products of pizzas as there are no

competitors in this sector. They are specialized in pizzas, ISO (International

Standard Organization) certified and created monopoly in this sector in Bangladesh.

Weaknesses:Pizza Hut has higher overhead costs.

They rely on their quality pizza and good service to account for their higher prices. They are more focused on Western taste

instead of Eastern.

Opportunities: Pizza Hut can come up with the new products considering the

Eastern taste of the people. Diversification of new products can increase their market share. They can reduce their prices because

of more resources.

Threats: In Future New entrance like Dominos pizza in Bangladesh market can affect their

market share. Social factors can affect their image as a Western organization.

Conclusion:Pizza Hut has many targets which it has achieve in a given period of time. The time-period is mostly a year. Therefore, in order to fulfill the targets differentstrategies are adopted by Pizza Hut. It can be concluded that these strategies havebeen successful and there is flexibility in the strategies, as they can be changed withthe changes in the market conditions as well as the targets.

Thanks for Patient Hearing