TERM PROJECT FUTURE OF MARKETING – MOBILE
MARKETING
FAHME JAHAN, KHRISTON ASHMAN, NIDHI OTWANI, ABDOULAYE TANDIA, ZION MARKREITER & NISHMA RAWAT
AGENDA
Introduction Impact of Mobile Marketing Situational Analysis Framework Findings Recommendations Q&A
Impact of Mobile Marketing
Impact of Mobile Marketing 79% use smartphone to
help them make shopping
decisions
76% of people have directly
made a purchase based on
search on their smartphone
88% of people use the
information they find on
their smartphone to take
some kind of action within a
day
21% look for coupons
Impact of Mobile Marketing
Impact of Mobile Marketing
SWOT
STRENGTHS WEAKNESSES
O Explosive growth of smartphones
O Response rates O Ease of measurability O Cost
O Spam O User Experience O Privacy concerns
SWOT
OPPORTUNITIES THREATS
O Continuity of growth O Optimization of
websites O Browsing speeds
O Identity Theft O Government
restrictions and regulations
O Economy
Framework
O Marketing Analysis & Strategies
STP
(Psychographic and Behaviour, relevant &
brand awareness)
Framework O Tactical Plan
4P’s
PLACE 94% Look for info on their
smartphone.
96% research product or service
on their smartphone.
35% make a purchase on
smartphone.
PRODUCT 96% of smartphone users search
for products on their phone
32% change their mind about a
product
PRICE 55% run price comparison in
stores
PROMOTION 48% look for promotions and
coupons
Thank you for listening!
QUESTIONS??