Date post: | 29-Nov-2014 |
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Mouth & Foot Painting Artists 10 48%Greeting cards, painting and handicraft
Singapore Corporation of Rehabilitative Enterprises (SCORE) 4 19% Food catering and
handicraftBreakthrough Café 3 14% CD and booksThe Helping Hands 3 14% Home moversEighteen Chefs 2 10% Food Bizlink 1 5% Greeting cards
The Hiding Place 1 5% Removal / Disposal service
Social Enterprises from Singapore Examples of Products and
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Importance Ratings Of Factors That Might Shape People's Decision To PurchaseTop 2 Box Scores - Very Important, Important
72%
57%
55%
47%
42%
36%
21%
14%
22%
89%
86%
83%
72%
73%
48%
41%
Social Cause
Quality
Price
Need for the Product OrService
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Service level
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% Who Made Purchases From SEs Before
Buyers, 22%Ready Buyers, 55%
Non- Buyers, 23%
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Profiles Aware of SEs Buyers Ready Buyers Non-Buyers
Professional Students Students
Businessman Homemakers Homemakers
HDB 5 room & Executive Condo / Private Apts
Condominiums & Private Apts Landed Properties
Educational Level
University Degree and Post Graduate NTC1 / NTC2 / ITC - -
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Age Group
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52%
17%
Notebook ($5) for yourself
17%26%More than actual price
54%50%Same Price
29%23%Less than actual price
Home Moving Service ($500)
Teddy Bear ($10) as a gift
Products / Services
31%
52%
17%
Notebook ($5) for yourself
17%26%More than actual price
54%50%Same Price
29%23%Less than actual price
Home Moving Service ($500)
Teddy Bear ($10) as a gift
Products / Services
83% 76% 71%
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Sources of Purchases
Buyers Ready Buyers Non- Buyers
Actual Preferred Preferred Preferred
Direct Sales
1st(83%)
2nd(24%)
3rd(14%)
3rd(9%)
Flea Market / Bazaars
2nd(8%)
4th(11%)
4th(10%)
3rd(9%)
Retail Outlets
3rd
(5%)1st
(47%)1st
(58%)1st
(68%)
Internet (Online Stores)
4th(3%)
3rd(15%)
2nd(16%)
2nd(12%)
Sources of Purchases
Buyers Ready Buyers Non- Buyers
Actual Preferred Preferred Preferred
Direct Sales
1st(83%)
2nd(24%)
3rd(14%)
3rd(9%)
Flea Market / Bazaars
2nd(8%)
4th(11%)
4th(10%)
3rd(9%)
Retail Outlets
3rd
(5%)1st
(47%)1st
(58%)1st
(68%)
Internet (Online Stores)
4th(3%)
3rd(15%)
2nd(16%)
2nd(12%)
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4th
(0%)4th
(10%)4th
(4%)4th
(8%)4th
(24%)5th
(2%)
Direct Marketing
3rd
(11%)3rd
(15%)3rd
(16%)3rd
(21%)2nd
(35%)1st
(23%)
Word of Mouth
4th
(0%)5th
(5%)5th
(0%)5th
(3%)5th
(8%)3rd
(17%)Internet
1st
(56%)2nd
(30%)2nd
(40%)2nd
(48%)3rd
(31%)3rd
(17%)
Print Media
1st
(56%)1st
(55%)1st
(56%)1st
(56%)1st
(36%)2nd
(21%)
Broadcast Media
65 years old and above
55 64 years old
45 54 years old
35 44 years old
25 34 years old
15 24 years old
4th
(0%)4th
(10%)4th
(4%)4th
(8%)4th
(24%)5th
(2%)
Direct Marketing
3rd
(11%)3rd
(15%)3rd
(16%)3rd
(21%)2nd
(35%)1st
(23%)
Word of Mouth
4th
(0%)5th
(5%)5th
(0%)5th
(3%)5th
(8%)3rd
(17%)Internet
1st
(56%)2nd
(30%)2nd
(40%)2nd
(48%)3rd
(31%)3rd
(17%)
Print Media
1st
(56%)1st
(55%)1st
(56%)1st
(56%)1st
(36%)2nd
(21%)
Broadcast Media
65 years old and above
55 64 years old
45 54 years old
35 44 years old
25 34 years old
15 24 years old
Note: The percentages reflect the proportion of each age group that uses the particular source of information.
A7-6/:'*#2"1'(#>(`->#"&%34#-(%-G(&'G4%("'%1F((
22
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4th
(38%)4th
(25%)2nd
(29%)5th
(15%)6th
(22%)6th
(21%)
Direct Marketing
5th
(20%)6th
(9%)6th
(17%)6th
(14%)5th
(25%)5th
(24%)
One-stop Directory
3rd
(52%)3rd
(51%)3rd
(46%)4th
(47%)4th
(48%)4th
(49%)
Word of Mouth
6th
(5%)5th
(19%)4th
(30%)3rd
(60%)1st
(80%)1st
(82%)Internet
2nd
(55%)2nd
(73%)2nd
(69%)2nd
(75%)3rd
(59%)3rd
(59%)
Print Media
1st
(82%)1st
(83%)1st
(79%)1st
(76%)2nd
(68%)2nd
(72%)
Broadcast Media
65 years old and above
55 64 years old
45 54 years old
35 44 years old
25 34 years old
15 24 years old
4th
(38%)4th
(25%)2nd
(29%)5th
(15%)6th
(22%)6th
(21%)
Direct Marketing
5th
(20%)6th
(9%)6th
(17%)6th
(14%)5th
(25%)5th
(24%)
One-stop Directory
3rd
(52%)3rd
(51%)3rd
(46%)4th
(47%)4th
(48%)4th
(49%)
Word of Mouth
6th
(5%)5th
(19%)4th
(30%)3rd
(60%)1st
(80%)1st
(82%)Internet
2nd
(55%)2nd
(73%)2nd
(69%)2nd
(75%)3rd
(59%)3rd
(59%)
Print Media
1st
(82%)1st
(83%)1st
(79%)1st
(76%)2nd
(68%)2nd
(72%)
Broadcast Media
65 years old and above
55 64 years old
45 54 years old
35 44 years old
25 34 years old
15 24 years old
Note: The percentages reflect the proportion of each age group that preferred the particular source of information.
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Corporate can do more to support the SE sectore.g. - Organise regular lobby sale
- Procure your gifts from SEs
- Engage SEs for food catering, organising of D&D, collateral printing , office/home moving
- Promote staff wellness and benefits through exercises, massages, beauty spa services
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