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PRESENTATION ON

SUMMERINTERNSHIPPROJECT

By:DHANASHREE V.

AMBEKAR

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Project Title:

MARKETING AND BUSINESSDEVELOPMENT THROUGHPROMOTION AND BRANDING

Project Guide:

Mrs. POORNIMA TAPAS

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INTRODUCTION:

Company:CONSCRIPT HR ADVISORS PVT.LTD.

Duration : 65 days (21st May2011 to 25th July 2011 )

Recruitment FirmProvidesstaffing services

Project : BUSINESS DEVELOPMENT

THROUGH BRANDING &PROMOTION.

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SECTOR PROFILE:

RECRUITMENT INDUSTRY:

Started in London through Labour Bureau Act1902

WORLD WIDE: $420 BILLION

IN INDIA: 1200 CRORES

Grown at an average 12% per annum during the last

decade.

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MAJOR PLAYERS IN THE SECTOR:

Ma FoiRanstad

ABCinternationalplacements

Adecco

Mpowerrecruitments

Sharpservices

Crystalconsultancy

E SourceGlobal HR

Times

InternationalInc

Brainstorm HR

M.K.

Consultant

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TRENDS:

based on current economic conditions that oftenresult in more or fewer available qualifiedcandidates for different industries.

Since 2008, The Bureau of Labor Statisticsreports, the manufacturing industry continues toshow the highest unemployment claims.

Helping employees who may be laid off to findother employment opportunities or learn newskills.

SHORT TERM:

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LONGTERM:Long-term trends often stem from employer

surveys, educational statistics and long-termgovernment initiatives.

These three factors have created job growth inindustries such as health care, engineering and

technology, all of which are expected tocontinue to grow through at least 2018.TECHNOLOGY TRENDS:A shift from placing ads in newspapers torecruiting candidates from the Internet.

Internet job boards, social media outletsand professional organizations.

Use of free social media outlets such asLinkedIn, Twitter and Facebook to find

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EXECUTIVESUMMARY:TITLE: Marketing and Business Development throughBranding and Promotions

INDUSTRY: Recruitment

COMPANY: Conscript HR Advisors Pvt. Ltd.

LOCATION: Pune

Company project guide details:

Name: Mr. Jarnail Singh Saini

Designation: Senior Business Development Manager

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Since, recruitment sector is full of cut throatcompetition and Conscript falls under same sector,its focus was greatly on its promotions and businessdevelopment, in order to create awarenessamongst the prospective customers.

This project will help the organization to understandvarious promotional strategies on which thecompany can focus for its promotion and businessdevelopment.

NEED OF THEPROJECT:

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PRIMARY OBJECTIVES :

To study level of awareness of Conscript ofprospective customers

To suggest the promotional strategies forthe company

To create an awareness about Conscript

To help in business development andmarketing of ConscriptSECONDARY OBJECTIVES:

OBJECTIVES:

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RESEARCH TYPE: Descriptive and Analytical

RESEARCH APPROACH: Qualitative andQuantitative

RESEARCH METHOD: Survey, Questionnaire

SAMPELING TECHNIQUE: RandomSampling

SAMPLE UNIVERSE: Pune city

SAMPLE FRAME: HR of variousEngineering and Manufacturing

companies in Pune city, Activeclients and Employees

COVERAGE:

RESEARCHDESIGN

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EMPLOYEE

CONSCRIPTis a BRIDGE between Employer & Employees

EMPLOYER

COMPANY PROFILE:

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MISSIONuse quality and processes to deliver, In Time

VISION

Within the ambit of our core competence we haveConstantly been exploring trends , developments a

Growth opportunities

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COMPETENT AT

Working from last 13 yearsPlaced more than 5000candidates for leading BLUECHIP clients

Developed a high degree ofFLEXIBILITY

Value TIME !

Knows how vital theQUALITY is!!!

Value PEOPLE !

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LEADERSHIP

A hard core Professional.

Having Vast Experience in corporate sector.

Having ability To Understand Clients Need.

Mr. HARJEET SINGHCEO

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IT CLIENTS

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ON IT CLIENTS

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PRECIATION BY IBM

CONSCRIPT IS A NO. 1 SAPPROVIDER FOR IBM IN

INDIA

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SERVICES

Resource Provisioning:Conscript provides withthe best service andcandidates as per your

requirement, afterdetailed discussion ofyour ambience

ContractProgramming:Project

management &strategic staffingsolution oncontract basis.

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End-To-End Recruitment:

By understanding &Mapping your needs,Conscript reduce theoverall processing cycle.Value added services:

Conscript understands thateach client has differentrequirement, so it offers abroad range of individually

tailored services.

LOCATED AT

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LOCATED AT

REGISTERED OFFICE:CONSCRIPT HR ADVISORS PVT. LTD.

Khalsa Nivas, Plot no. 279, Near Triveni nagar, Kurar, Malad(E),Mumbai 400 097, Maharashtra, India.Tel: 022 65047690 / 022 25336661

WORK LOCATIONS:THANE:

A/401, Rajdarshan CHS, DADA Patil wadi,Near Thane Rly Station, Thane(w) 400 602,Maharashtra, India.

MIRA ROAD:201, Sai Riddhi Building, Opp. Mira road Rly station,Mira road(E)- 401 107, Maharashtra, India.

PUNE:Bunglow No. 4, Mithila Residency, Ram Indu Park,Baner, Pune 410 045, Maharashtra, India.

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PROJECT WORK UNDERTAKEN:

Competitors Study

Market Analysis

Conducting drive for IBM

Global ServicesBusiness Development

SuggestingPromotional Activities

Prepared Company ProfilePresentationInternal Communication withHR Department

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Many companies were unaware about Conscript

Majority of companies were reluctant to switch theirservice providers.

Customer base and brand loyalty of Ma Foi, Adeccois very high

There is cut throat competition in recruitment sector

Conscript needs to define the target market

FINDINGS:

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Companies preferred Conscript if it increasedtheir promotion activities and created awarenessabout Conscript.

Companies demand strong clientele base of thatparticular sector.

Major factors on which the company decides tohire a consultancy are price, terms andconditions and reputation

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Conscript should concentrate on thesectors other than IT sector

Conscript will have to make its services

in more professional way

Teams should be formed sector wise orlocation wise to work

Conscript should focus on promotions tocreate an awareness

There is untapped potential in themarket. Conscript should try to capture itthrough various promotional strategies

SUGGESTION:

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Conscript is in a sector which is full of cutthroat competition

Conscript is having quite a good numberof clients

Conscript will have to keep its rate verylow in order to increase its client list

To some extent, Conscript has succeededin creating awareness but still there is lotof scope in sectors other than IT sector

More promotional activities

CONCLUSION:

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THANK YOU