p. 1

All in One Relationship MarketingSoftware Suite

Let’s have a talk about Templates

Template vs Html

Building Process

Template Structure

Keep in Mindp. 2

Agenda

Template VS HTML

p. 3

Template: Easy to Use

Ready to Go

Save Money

Company Brand Compliant

Better for Testing with Instant Comparison

ROI through Performance Tracking

Library

p. 4

Some Advantages

p. 5

Actito Content Management

HTML:

Easy to Custom

Better for Structure Testing

Easily Upgradable

Fast Production

Less Design Restrictions

Unavoidable

p. 6

Some Advantages

Building Process – 1/2

Goals & Target

Competition

Draw–Wireframe-Prototype

Building Process – 2/2

Email Client Testing

Testing Tools & will always be…

Testing Groups

p. 9

Template Structure

Pre-Header

Header

Content

Footer

Importance of the Pre-Header

Pre-sells the CTA -> increases the opening rateIncreases the visibility of online version Increases the visibility on mobile readersIncreases deliverability scoresServes as reminder in the mailbox

p. 11

Template Examples

Call to Actions Examples

Primary CTA Primary CTA

AlternativeCTA

Repeat CTAAlternative

CTA

Fold

p. 13

Keep in Mind

Web Version - Unsubscribe

Text Part

Keep Track of your Testing

Image OK but …

Use Links Smartly

p. 14

Sharing Time

Jonathan.wuurman@actito.com