Date post: | 08-May-2015 |
Category: |
Entertainment & Humor |
Upload: | mediapost |
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The Past Present and Future of Mobile for CPG
Managing Risk
“In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.” -Bill Bernbach
The Past
Scale + Mass Message = Success
The Present
Scale + Mass Message = Success
89% of grocery shoppers use their smartphone to help them
make decisions in store
The App-o-sphere
⌃ ⌃
Location is king
Geo-Fencing
Great Opportunity means Great Responsibility
Mobile is the most HUMAN of all media.
Innovation is everything
• Rethink what is conventional• Take calculated risks• Relevance is critically
important• Every technology has value
– QSR to NFC– Euclid– Everything in between…
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