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Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS...

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Presentation Title: How to combat ad-blocking through creativity Name of Speaker: Graham Kelly Designation: Founder Company Name: Originate Pte Ltd
Transcript
Page 1: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

Presentation Title: How to combat ad-blocking through creativity Name of Speaker: Graham Kelly Designation: Founder Company Name: Originate Pte Ltd

Page 2: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair
Page 3: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

people don’t hate all ads

Page 4: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

they just hate bad ads

Page 5: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

94% of mobile ad blocking occurs in Asia

Page 6: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair
Page 7: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

tip #1: make better ads

Page 8: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

simple distinctive entertaining effective  

 

Page 9: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair
Page 10: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair
Page 11: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair
Page 12: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

tip #2: be creative with promos

Page 13: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair
Page 14: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

tip #3: explore technologies

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tip #4: provide a service

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Add Honda Safe mode

Page 18: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

bonus tip: think about chatbots

Page 19: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair
Page 20: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair
Page 21: Presentation Title: How to combat ad-blocking through ... · (Apr 2009 - Dec 2016) DESKTOP BROWSERS MOBILE BROWSERS 54M 39M 30M 21M 54M 181M 145M Jan 2015 380M 275M 236M 216M PageFair

THANK YOU


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