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Standing Out in the Crowd Associated Manufacturing Marketing Group - Mike Bowes – February 12, 2009
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Standing Out in the CrowdAssociated Manufacturing Marketing Group - Mike Bowes – February 12, 2009
.........our commute
building our vision
who?
Sunny Corner
Enterprises
Johnson Enterprises
A Landry Fabrication
All-Tech Mechanical &
Hydraulic
Hachey Construction - Fabrication
The Associated Manufacturing Team
our work
why AMMG?
• Growth is external
• Culture of
– sharing & collaboration
– self-direction & resiliency
– kaizen - Be the Best
STRENGTHS
Resiliency
Adaptability
Forward Thinking
Culture of Entrepreneurship
Motivated, experienced Workforce
?Favourable Investment Climate?
Government support
what crisis?
it is what it is!
...but not the ‘same old’
The definition of insanity is doing the same thing over and
over again and expecting different results each time
Albert Einstein
tomorrow will not be like yesterday
5 competitors
working together to
Conquer Critical Challenges
VALUE
PROPOSITION
COST
STRUCTURE
CUSTOMER
RELATIONSHIP
TARGET
CUSTOMER
DISTRIBUTION
CHANNEL
VALUE
CONFIGURATION
CORE
CAPABILITIES
AMMG
Supplier / PARTNER
NETWORK
REVENUE
STREAMS
INFRASTRUCTURE CUSTOMEROFFER
FINANCE
Business model
•describes the value an organization offers to various customers
•portrays the capabilities
•identifies partners required for creating, marketing, and
• delivering this value and relationship capital
with the goal of generating profitable and sustainable revenue
streams
[Osterwalder (2004) The Business Model Ontology]
our approach.....
Collaboration
is the tool
that
drives
change
My Company
Their Company
Your Company
clustering
AMMG Strategic Partnership BROADER SERVICE OFFERING
Shared Services
Business Process Management
Supplier Development
GLOBAL DELIVERY
STRATEGIC ASSETS
Dedicated business development agency
Partnership offers significant
savings to our customers
Faster time to market
EXPERIENCE & QUALITY
Build on track record & experience
ISO 9000:2000, CWB, ASME stamps, Lean
Supported by full range of services
Access to port, rail and road
Proximity to Eastern US and Atlantic
Export experience
Better
Customer
Experience
Wider
Capabilities
Proven
Experience
Ready to
Export
Long-term
partnership offering
a new export-based
service model
Benefits of working as strategic partners
RISK
• Develop delivery and transition
process
• Governance support
& Mentoring
QUALITY
COST
•Reduction in existing cost through
sharing
• Automation of processes
FLEXIBILITY
•Quick ramp up / ramp down
• Modularised support
•Standardized processes
• High quality resources
Consolidate
into
Teams
Improve
Processes
Cross Train
Resources
Stabilize
Systems
Offering a holistic view across sectors and creating a shared learning approach
Continuous cycle of process improvement, system stabilisation, cross training & consolidation of
support teams to drive our progress
Long-term
partnership offering
a new export-based
service model
opportunity driven
capability driven
it starts with the
target customer
match customer needs
4 S’s
give comfort
Shared Culture
Scope
Supply
Stability
how are we different?
Only the paranoid surviveAndy Grove
Definition
Paranoia is an unfounded or exaggerated
distrust of others, sometimes reaching
delusional proportions. Paranoid
individuals constantly suspect the motives
of those around them, and believe that
certain individuals, or people in general,
are "out to get them."
we’re not paranoid but........
What Competitive Advantage?
it rarely exists
......when it does, it’s short-lived
innovation keys
competitive
intelligence
collaborative
culture
communicate, communicate
continuous improvement
always setting the bar higher
These Keys to Innovation
allow us to focus on the requirements of
21st century economics
focus
20th Century Business
• Processes
• Products
• Services
21st Century Economy
• Business Model
• Strategic Networking
• Management Adaptability
innovation & leadership
Full service
strategic partner
Networking
CUSTOMEROFFER
Examine each part of our Business Model
How does AMMG reach our customers?
Trade Shows,
Missions(competitive Intelligence)
Major Project
Owners
One-on-one visits
Solutions not
Products
E-Marketing
NetworkingOEMs
strategic networking
anticipate
anticipation allows adaptation
anticipate the Future
manufacturing economy will return
ready to play
the way ahead is not always clear……
understanding how we ARE different
trust
entrepreneurs
fostersupportcelebrate Entrepreneurship
VALUES......
....... Inclusivity
....... Possibility
....... Opportunity
....... Capability
....... Sustainability
....... Responsibility
and eventually....
A High Performance Team
Associated Manufacturing
That Stands Out FROM the CrowdAssociated Manufacturing Marketing Group - Mike Bowes – August 1, 2008
Slideshare – AMMG or mbowes
More on
Business Model
Questions…..
Credits....
God Bless
and....
Contact information
Mike Bowes
Associated Manufacturing
www.ammg.ca or
www.associatedmanufacturing.ca
506-625-5265
