Date post: | 03-Jun-2018 |
Category: |
Documents |
Upload: | paul-r-hayes |
View: | 223 times |
Download: | 0 times |
of 26
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
1/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
Public Affairs
Telling the Sustainer Story
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
2/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
UNCLASSIFIED
3dESC PAO with 123rdMPAD (OPCON) provides full theater public
affairs coverage of 3dESC units, missions, and personnel IOT facilitatecommunication of 3dESC and MNC-I messages to selected internal and
external audiences. O/O provide support to visiting media.
Mission:
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
3/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
You know you are in trouble when..
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
4/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
ESC Snapshot
Who we are:
Soldiers: Between 16000 and 17000 service members any given day (15000available17000 assigned) Active, Guard, ReserveUnits:
5 Sustainment Brigades11 Combat Sustainment Support Battalions (10 CSSB, 1 BSB)1 Transportation Battalion1+ IBCT (6 battalions) equivalent of convoy security forces comprised ofinfantry, cavalry, artillery and other units
Locations:Supply and Distribution to 54 installations within IraqESC units reside at 22 installationsMajor ESC hubs include Balad, Q-West, Marez, Speicher, Adder, Taji,
VBC, Al Asad
Distribution:Food/water:
82,000 cases bottled water issued per day94,000 liters of bottled water produced per day33.07 short tons of ice produced per day12.6 million gallons of bulk water produced per day28 million gallons of bulk water stored per day
Fuel:2.8 million gallons fuel (JP8, Mogas, DF2) issued /day27.36 million gallons of fuel stored each dayBetween 40 and 50 million gallons processed per month = 1.65 milliongallons per day
Ammo11.65 short tons received per day34,846 short tons stored per day
Mail130,000 pounds (65 Tons) of mail per day inbound96,000 pounds (48 Tons) of mail per day outbound200 tons per day during holiday mail surge!
Transportation:
By Groundany given day1724 Theater Movement Requests processed20 theater convoys87 corps convoys
3700 trucks on the road170 Military 2500 Contract1030 other
By Airany given day153 Air movement requests730 fixed wing missions597 pallets flown
149 trucks off the road7 Convoys off the road1200 personnel moved
Maintenance:107 ground fleets managed = 29744 systems6 rotary wing fleets managed = 512 systems2 fixed wing fleets managed = 162 systems2 UAV fleets managed = 95 systems36 direct support work orders completed / dayManage 49,988 lines of ASL managed with $3 million inreutilization of theater excess
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
5/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
OIC
Press Desk
UNCLASSIFIED
3d ESCPAO
MPAD1SGAdmin / OPS
NCO
ESC PANCOIC
ESC PA46Q
ESC PA46Q
MPADCDR
46Q
Team 1
46Q
46R
Team 2
Broadcast
Layout46Q 46R DVIDS
Print NCOIC Broadcast NCOIC
Primary Coverage: Taji, Q-West, Adder, Al Asad,Spiecher, TQ, Marez, VBC
Primary
Coverage:3ESC events,DVs, 330th,BFC,Secondary:Tenants,augment teams
MPADXO
10thSB Taji -
(Drum)
146Z40146Q10
16thSBQ-West
(Germany)
146Z40146Q20
287thSBAdder
(Kansas NG)
146Z50146Q20
304thSBBalad
(USAR, CA)
1O5 (UPAR)
321stSB - Al Asad
(USAR, LA)
1O1 (UPAR)
Sub Units
46R
Interpreter /Translator
Press DeskNCO
Current Task Org22 JUL 2009
46R DVIDS
Press DeskOfficer
46Q
46RTeam 3
Admin / OPSNCO
ESC Personnel(Fort Knox)
MPAD Personnel(AZARNG)
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
6/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
UNCLASSIFIED
Contribute to the overall theater information campaign, by enabling awareness,promoting understanding, and inspiring partnership within our own key audiencesthrough the creative production of command information, community outreach, andmedia relations products that are focused on command messages.
Endstate: Key audiences that are aware of what the 3rdESC and its Soldiers aredoing, understand the impact of what we are doing and its impact to the future ofIraq, and are inspired to partner with us in our mission.
What we do
exercise command and control over public affairs assets
assess the public affairs situation
prepare public affairs plans and orders
establish media operation centers as needed
support command and control warfarecoordinate and integrate combined, joint, and/or interagency public affairs support
facilitate media involvement in collecting and distributing information
produce and distribute command and public information products to internal and external audiences
participate in information operations as required
support 24-hour operations
Keyt
asks
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
7/263dSUSTAINMENT COMMAND (EXPEDITIONARY)
Unique and rich market:
-82 unique unit hometowns
-CONUS, Germany, Alaska
-Active, Guard, Reserve
-Army, Navy, AF, Civilian
-Rural, military, urban communities
Not many folks in the media want to talk about Iraq. Even fewer want to talk about logistics.
But it is funnyevery mom, dad, spouse, neighbor, and Veteran wants to hear about what
their Soldiers are doing. How do we harness that need to tell the important stories of our
command and accomplish informational tasks given to us by higher headquarters?
Leveraging Hometowns-Where is the Sustainer Story?-
http://en.wikipedia.org/wiki/File:41st_Infantry_Division_SSI.svg8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
8/263dSUSTAINMENT COMMAND (EXPEDITIONARY)
Embeds
Partnerships
Press conference
Radio phoner
Taped interview
B-roll placement
Live talk back
Pentagonpress briefing
Iraqi media event
Pan-Arab mediainterview
Op-Ed
Blog placement
Host TV crew
Town Halls
The ProblemNot many folks in the media want to talk about Iraq. Even fewer want to talk about
logistics. But it is funnyevery mom, dad, spouse, neighbor, and Veteran wants to
hear about what their Soldiers are doing.
How do we harness that need to tell the important stories of our command and
accomplish informational tasks given to us by higher headquarters?
Build partnerships (media, communities, organizations)
Focus on the hometown audience (unit and individual)
Pitch where you can win and seal the deal
Low-tech coupled with determination and high energy wins out every time
Do the simple stuff like releases really well
Have a press desk to track everything
Focus on the low-hanging fruit
Use hometown heroes to get your message out
Use influencers back home to drive command information messages (safety, sexual
assault, suicide)
The most powerful words spoken every day are, Hi, my name is Sgt ________
calling from Balad Iraqhow are you doing today?
Find some way to improve your foxhole daily
The answer and our philosophy
Methods and Tactics
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
9/263dSUSTAINMENT COMMAND (EXPEDITIONARY)
Low tech, high
creativi ty, and lo cal
partnerships win out
every time
Embeds
Partnerships
Press conference
Print phonerRadio phoner
Taped interview
B-roll placement
Live talk back
Pentagonpress briefing
Iraqi media event
Pan-Arab mediainterview
Op-Ed
Blog placement
Host TV crew
Town Halls
Picture highlightingpartnership
ISF LOG
Talking point
National Distribution
Campaign
Leveraging Hometown Engagements-ISF Partnerships and Civil Infrastructure-
Set the
conditions
Hold and
Build
Build and
Overwatch
ESC ISF PLAN
ESC ISF PA SUPPORT
-Highl ight par tnerships
-Use local news p egs
-Template for local Iraqi media
How do you enter a market
when logistics aintsexy is
all you hear?
-Highlight ITN
-Hometown s can relate-Leverage sounds and sights
http://localhost/var/www/apps/conversion/tmp/scratch_7/080926%203RD%20ESC%201SG%20Tibbs.mp3http://localhost/var/www/apps/conversion/tmp/scratch_7/080926%203RD%20ESC%201SG%20Tibbs.mp3http://localhost/var/www/apps/conversion/tmp/scratch_7/080926%203RD%20ESC%201SG%20Tibbs.mp3http://localhost/var/www/apps/conversion/tmp/scratch_7/080926%203RD%20ESC%201SG%20Tibbs.mp3http://localhost/var/www/apps/conversion/tmp/scratch_7/15FEB_512K_Stream.wmv8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
10/263dSUSTAINMENT COMMAND (EXPEDITIONARY)
Recurring phoners
Packaged classes
vFRG Website
Newsletters
PSAs
Website
Sharepoint
Newspaper
Speechwriting withcoverage
Specialty publications
Magazine
CDRs
Channel
Hooah Videos
Print / Web
Talking point
Special
Army Birthday Childrens Book reading
DVIDS
-SME select ion
-Flexib le booking opt ions
-Match messengerto messageand prep them!
-voting assistance
-fraternization
-safety
-suicide prevention
-sexual assault
Leveraging Hometown Engagements-Command Information-
How do you leverage key influencers
back hom e (mom, dad, spouse) -on the CGs hot topics here?
Printed hereposted at home
http://localhost/var/www/apps/conversion/tmp/scratch_7/MSGBrownshort.avihttp://localhost/var/www/apps/conversion/tmp/scratch_7/MSGBrownshort.avihttp://localhost/var/www/apps/conversion/tmp/scratch_7/MSGBrownshort.avihttp://localhost/var/www/apps/conversion/tmp/scratch_7/MSGBrownshort.avihttp://localhost/var/www/apps/conversion/tmp/scratch_7/MSGBrownshort.avi8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
11/263dSUSTAINMENT COMMAND (EXPEDITIONARY)
Leveraging Hometown Connections-Community Relations-
Hometown phoners
Hometown releases
Live Shots
Town Halls Game Night
Embeds
DVIDS Interviews
Speakers Bureau
Shouts Out
Educational programs
Conference
Participation
Partnerships
TV Partnerships Radio Partnerships
Special Partners
-Weekly in terviews
-Flexible booking-Part icipation in family events
-Channel for 70thRRC
-American Legion, VFW
-Schools
-Sports Teams
-AUSA convention
-Weekly interviews
-L ink to communi ty funct ions
-Sustainer Minute 2x per week
How do we stay linked to our communities
and their org anizat ions -
from half way around the world?
WQXE 98.3 Elizabethtow n, KY
KIRO Seattle
National Anthem
http://localhost/var/www/apps/conversion/tmp/scratch_7/matsumoto_CD.mpghttp://localhost/var/www/apps/conversion/tmp/scratch_7/Sustainer%20Minute%202009-07-15%20(SPC%20Tucker).WMAhttp://localhost/var/www/apps/conversion/tmp/scratch_7/bg%20lally%20part%201_CD.mpghttp://localhost/var/www/apps/conversion/tmp/scratch_7/matsumoto_CD.mpghttp://localhost/var/www/apps/conversion/tmp/scratch_7/matsumoto_CD.mpghttp://localhost/var/www/apps/conversion/tmp/scratch_7/bg%20lally%20part%201_CD.mpghttp://localhost/var/www/apps/conversion/tmp/scratch_7/bg%20lally%20part%201_CD.mpghttp://localhost/var/www/apps/conversion/tmp/scratch_7/Sustainer%20Minute%202009-07-15%20(SPC%20Tucker).WMAhttp://localhost/var/www/apps/conversion/tmp/scratch_7/Sustainer%20Minute%202009-07-15%20(SPC%20Tucker).WMAhttp://localhost/var/www/apps/conversion/tmp/scratch_7/matsumoto_CD.mpghttp://en.wikipedia.org/wiki/File:41st_Infantry_Division_SSI.svghttp://localhost/var/www/apps/conversion/tmp/scratch_7/provancha.wavhttp://localhost/var/www/apps/conversion/tmp/scratch_7/matsumoto_CD.mpghttp://localhost/var/www/apps/conversion/tmp/scratch_7/Sustainer%20Minute%202009-07-15%20(SPC%20Tucker).WMAhttp://localhost/var/www/apps/conversion/tmp/scratch_7/bg%20lally%20part%201_CD.mpg8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
12/263dSUSTAINMENT COMMAND (EXPEDITIONARY)
Released internal - Ex Times only
Released external, DVIDS, ESC release, CORE
-BDE-BN
-ESC-MPAD
-MNF-I-MNC-I
Released externalMNC-I / MNF-I Release, Direct pitch, Embed pitch
1. Hometown Radio2. Army news3. Installations4. Med. Markets
5. Specialty
Released externalunit release, direct pitch,
hometown releases, webpages, Newsletters
1. Big leaders
2. Big media3. Iraqi media4. Big web
1. Hometown print2. Specialty
Release Process vs. Marketing
UNCLASSIFIED
ESC CDR is release authority for all BDEsregardless of productEvery product goes through security reviewProducts need to be marketable at each level to be released at that levelWhat is marketable for MNC-I is not the same product as needed for 10 thSustainment Brigade to marketMNC-I / MNF-I oriented on big picturetheir channels are major western, Pan-Arab mediaESC focused sustainment pictureour channels are medium-markets, Army, Installations, hometowns when possibleBDEs focused on unit picturetheir channels are hometowns and specialty outlets
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
13/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
How Products Reach the Audience
Press DeskEditing
Pooling of productsDistribution hub
Tracking of products
Maintaining suspensesMarketing / posting / e-mailing
Archiving of productsHandling queries
Unit / Soldier
Hometown Distro,
Soldier
MNC-I
(E-mail)DVIDS
(FTP, Dish)
CORE(Army and WWWeb Internet)
Targeted Specialty
Distro - Blog, website,
niche publications(E-mail, Internet)
Sharepoint
(Local Internet)
G2
ESCPAO
SB PAOsPrint productsStand alone photosLimited broadcast
Broadcast teamB-rollPackageInterviews
Print teamFeature storyESC releaseRaw photos
Creation / Submission
Production
Distribution
Consumption
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
14/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
CORE(Content Online Resource Enterprise)
Downrange
To back home
What is it?-CORE is our tool to reach internal and externalaudiences via the web
Background:-ESC was operating two old websites-no contract or G6 web support in-house-Online and web content needs to be updated
regularly and tailored to selected audiences to be avalid channel-The ESCs web presence needed to beexpeditionary, simple to update, controlled in house
What CORE did for us:-Simplified our life 3 to 2 websites, NO COST
-Appearance and branding consistency-Allowed us distro to Army leadership (Sec ArmyTrip, G4)-Easily deployablecan link new units and receivetheir products via AKO servernot e-mail-Gets us in-line with Armys messaging and web
priorities
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
15/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
JUNE 09 ESC Product Interest
Unique Media Pulls
Potential Audience:430,423,304
1. Sustainer Strong
3SCE (Balad) | 25 pulls2. Alaska's Sherpas sustain Coalition
forces across Iraq
3SCE (Balad) | 24 pulls
3. Leopard Strong Team Competition
3SCE (Balad) | 18 pulls
4. Loyalty 2.0
3SCE (Balad) | 18 pulls
5. Sustainer leadership sustaining
momentum3SCE (Balad) | 17 pulls
1 Dot = A hometown with
interest in 1 or more
products
Total products accessed: 480
International: 10
National: 30
Specialty: 5
Army/DoD: 5
Hometown: 78
http://en.wikipedia.org/wiki/File:41st_Infantry_Division_SSI.svg8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
16/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
JUNE 09 ESC Media Engagements
Unit/Interviews
Type/Interviews
x8
x6
1 Dot = Hometown where 1 or
more interviews took place
ESC 11
10 SB 14
16 SB 1
287 SB 1
304 SB 11
321 SB 0
Total 38
x4
x3
Radio 34
Print 1
TV 3
Total 38
x2
http://en.wikipedia.org/wiki/File:41st_Infantry_Division_SSI.svg8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
17/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
Community Relations Example-Operation Sustainer Strong Effects-
TV interviewRadio interviewTV story
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
18/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
Iraq-wide..Army-wide..world-wide
Hometownyon messagepredictablesimple
Message..audience..effect..channel..deliver
Successes - June 2008Present
Routine.recognizedestablished distribution
Safety.Warrior Care.voting.diversity.retention
UNCLASSIFIED
http://localhost/var/www/apps/conversion/tmp/scratch_7/6-5-09%20Safety.wmvhttp://localhost/var/www/apps/conversion/tmp/scratch_7/SHERPAKNG%20PKG-STORY.wmvhttp://localhost/var/www/apps/conversion/tmp/scratch_7/mm30seg1_HD_480p.wmv8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
19/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
UNCLASSIFIED
15-Month Lessons Learned
SUSTAIN:
Partnerships work (CORE,OCPA, Radio, TV, Sports)Put in-place enduring systems and partnershipsEstablish effects vs products driven strategyFocus on priority 4 themes (LOOs)UPAR programsWorking with press desk (booking, tracking)Archive everything
IMPROVE:Timeliness of coverageEmbed processAccurate SITREPSharing information between command teams and their PAOForecasting events leads to fully enabling desired effects
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
20/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
Way Ahead
Focus on hometownpitch where you can winIntegrate two new BCTsLow tech, creativity and hard work wins
Build partnerships 13thSC(E) can useNo new initiativesimprove existing onesCodify systems in placeWeekly goals become monthly successes
3RD ESC PA CENTER - Balad, IraqMAJ Paul HayesPAODSN 433-2412 / SV 241-1225 [email protected] SFC David McClainNCOICDSN 433-2157/483-4608/ SV 241-1224 [email protected]
mailto:[email protected]://clickthumbnail%2815%29/mailto:[email protected]://clickthumbnail%2815%29/mailto:[email protected]:[email protected]://clickthumbnail%2815%29/8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
21/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
Backups
ESC PA Strategy Execution
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
22/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
Manning
Equipment
Reporting
Producing
Generate Leads
DVIDS Access
UPARs
COMREL
Media Relations
Marketing
WEB
Functional Status
Current Messaging PrioritiesPriority 4
MNC-I Daily SITREP
MNC-I Weekly NKE Report
CG Daily Media Update
Weekly Newspaper
Weekly Hooah Call
Weekly WQXE Call
Bi-weekly KIRO Interview
7 Releases per week
4 Radio and TV engagements per week
Bi-Weekly NewsreelEnd of Tour Journal
Weekly Sustainer Minute
Weekly DVIDS/ CORE postings
1. Highlight how 3rdESC is helping to build Iraqi
Security Forceslogistics capabilities.2. Highlight how the 3rdESC assists in building
Iraqi civil capacity3. Highlight security progress and how we are
securing the population
4. Highlight programs, missions, and initiativeswithin the 3rd ESC that enable theWarfighteron point.
Command Info
ESC PA Strategy Execution
Iraqi
Security Forces
Logistics
Securing the
population
Iraqi civil
capacity
CommunityRelations Media Relations Command Information
#1 Hometown placementHometown radioReleases (Arabic & Western)Websites (DVIDS, ESC)Embeds / media eventPentagon press briefingDVIDS interview, video
#1 Press releasesCORE web distroE-timesMagazineWebsites (vFRG, ESC, MNFI, Sharepoint)Broadcast packages / newsreelGolden Nugget
(Unit hometowns)
#1 Donation PartnershipsE-Times e-mail distroR&R speakers bureauSchool engagementTown hallsLocal letter to the editorSpecial DVIDS engagement
#1 E-Times e-mail distroR&R speakers bureauSchool engagementTown hallsLocal letter to the editorSpecial DVIDS engagement
(All other external audiences) (Internal audiences)
ISF KLE, Training exercises, conferences , faci l i ty openings
Share the road, CMO drops, HA partnerships, KLEs, IED reductions on routes
IBIZ, MEDCAP, ENCAP, Water missions, banking, national distribution, KLE
#1 Press releasesCORE web distroE-timesMagazineWebsites (vFRG, ESC, MNFI, Sharepoint)Broadcast packages / newsreelGolden Nugget
#1 Hometown placementHometown radioReleases (Arabic & Western)Websites (DVIDS, ESC)Embeds / media eventPentagon press briefingDVIDS interview, video
#1 Hometown placementHometown radioReleases (Arabic & Western)Websites (DVIDS, ESC)Embeds / media eventPentagon press briefingDVIDS interview, video
#1 Press releasesCORE web distroE-timesMagazineWebsites (vFRG, ESC, MNFI, Sharepoint)Broadcast packages / newsreelGolden Nugget
#1 E-Times e-mail distroR&R speakers bureauSchool engagementTown hallsLocal letter to the editorSpecial DVIDS engagement
Deliverables
10thSBTaji146Z40146Q20
16thSB - Q-west
146Z40146Q20
287thSB - Adder146Z50146Q20
304thSB - Balad1O-51E-6
321stSB - AL Asad1 - UPAR
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
23/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
Typical ESC PAO Week
Command Information: 1 ea unit 24-page newspaper
2 ea subordinate broadcast updates
40-50 subordinate unit contributions clearedfor release
4-6 internal print submissions
3-5 internal broadcast packages
7 ea daily media roundups
Media relations 2-3 x releases to MNC-I
1 x embed within the command
1 x 90-second taped radio update
10-13 radio / TV interviews
40-50 postings to DVIDS
5-6 direct pitches to media 1-2 x Arabic releases
12 minutes guaranteed radio air time
10 minutes guaranteed TV air time
Community relations Participation in 1 hometown event
Other 7 x sitreps to MNC-I
1 x PAO update to command via BUA
1 x PAO update to MNC-I via breeze
1 x team on the road
4-5 x command photo events
2-4 x DVIDS support requests
1 x media analysis book for CG / CSM
1 x coordination call with DVIDS 8 x command directed meetings
14 x shift changes
2 x breeze sessions
1 x internal coordination meeting
Sorry - what we dont do: Walk ins Requests for coverage of non-ESC units
Requests for coverage not in-line with Priority 4
TAS-C requests
Advertising
JBB MWR, entertainment, recreation, sports
DVIDS support that impacts mission or is outsideappropriate command information
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
24/26
Audience Analysis By Size
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
25/26
3dSUSTAINMENT COMMAND (EXPEDITIONARY)
Coalition Partners
Local TCN
Neighbors
Bloggers / Media
ACF / Propagandists
JBB units
Audience Analysis By Size
Family
members
Size = 50K+
Other:
Unit Hometowns
VSOsProfessional Organizations
Educational Institutions
Size = Millions
Army Partners:
NGB, USARC
AMC ASC
Depots, CASCOMDLA
Size = 10K+UnitsHQ, 3dESC
1st SB
16thSB
287th SB
304th SB
321stSB330th TRANS
Size = 16000
MNC-I
Size = 800
Size = 100K+
Reached by Default
Targeted by design
UNCLASSIFIED
8/12/2019 Presentation to Defense Information School on Leveraging Hometown Engagement
26/26
3d SUSTAINMENT COMMAND (EXPEDITIONARY)
What we are looking for:
Highlight Iraqi Security Forcesand how we are building
their capabilities.Highlight how we are securing the populationand howthe country has become more secure
Highlight how Iraqi civil capacityis growing and how weassist in that
Highlight programs, missions, and initiatives within the 3rd
ESC that enable the Warfighteron point.
Deliverables:
2 print stories a week hitting Priority 4 suitable for distribution to media.2 hometown radio interviews per month1 hometown radio partnership1 print story per month about LTAT partnership1 print story per month about KLE, special Iraqi partnership, or CMO
4 stand-alone photos per week highlighting aboveSuggestions:
Events that involve ESC Soldiers working with Iraqi Soldiers.Events where you are cutting a ribbonEvents or training that show Iraqi logistics capabilities.Events that involve ESC Soldiers working with Iraqi citizens.Initiatives or programs that increase Iraqi logistics, civil, or security capacityAny unit humanitarian or civil capacity projects with local Iraqis