Effective communication Zoe Trinder-Widdess

Who am I?

Who am I?

Communications: why bother?

Knowledge generation is not an end in itself

Communications: why bother?

Everyone communicates whether they know it or not

In the beginning…

But now…

What are you trying to achieve? Who are you trying to influence? What do you want them to do? What are your key messages?

Questions to ask yourself

What do good communications look like?

The right people, getting the right information, at the right time

What do good communications look like?

A C T

What do good communications look like?

Audience Concise Timely

What do good communications look like?

Audience

Audience

Write for someone not about something

Audience

What you want to say

What they’re interested in

Audience

What they’re interested in

Relevance

What you want to say

Audience

Spot the difference…

Concise

in addition to

currently

both

local

nevertheless

ongoing

regards

at a later date

facilitate make a decision

bring to an end

therefore

in the event of

prior to is able to

utilise

Concise

Most important / newsworthy

Supporting details

Related information

The ‘inverted pyramid’

Timely

Not forgetting the partners’ communication teams and channels…

Dementia HIT: Communication

Methods we currently use • Bristol Health Partners website

• Overview of HIT • Work stream specific information • Further reading

• Email • Twitter • Brief summary report of HIT’s achievements • Meetings (face-to-face, telephone, Skype)

An example for evaluation • Online data collection of the ‘ADQ’ • 6-months of data collection • Tweeting, Facebook, Emails, Newsletters • Ongoing process • n = 1,918 • Responders: aged 16 to over 75 but not

younger

Learning points Communicating with partners • Keep it simple and regular Raising the HIT’s profile • Continuous communication is needed • Use a range of methods for different

audiences • Take help offered from Zoe

Thank you for listening……any questions?

Project: For Public Health England Responsive evidence base feasibility study Issue: Delivering an on-line survey to target groups who could support healthier city development

Responses Sector Via professional body newsletter

Royal Town Planning Institute 15

Chartered Institute of Logistics and Transport 20

Royal Institute of British Architects 6

Landscape Institute 10

FPH 10

Other(s) 18

N=61

Responses

Sector Via professional body

newsletter Via Twitter

Royal Town Planning Institute 15 +23

Chartered Institute of Logistics and Transport 20 +4

Royal Institute of British Architects 6 +3

Landscape Institute 10 +4

FPH 10 +42

Relevant other(s) 18 +72

N=61 N=140

How can you apply what you’ve just heard to your Health Integration Team?

How can you apply what you’ve just heard to your Health Integration Team? What are you trying to achieve? Who are you trying to influence? What do you want them to do? What are your key messages? What channels could you use to reach the people you want to influence?

What do you want to know more about?

• Developing a communications strategy • Branding • Event promotion and management • Writing for the web • Dealing with the media • Social media • None – still not convinced!

Ask me questions in the surgery