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PRESENTATION TRAININGThe best way to TUNE YOUR Presentations
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Re-defining
Your PresentationCreate the Story
Build the Show
Showtime!
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‘Bycatch’ Issue Today
I will Ruin Your Presentations...
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PromoTAG• Turn a Profit
• In-Vehicle Advertising
• Professional
• Sensible Solution
• Dual Role
• Best Placed Advertising - IN YOUR CUSTOMERS‟ CAR
• Flexible - Useful
• Special Promotions
• Cross Promote Departments
• Community Ads
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QuickTime™ and a decompressor
are needed to see this p icture.
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Presentation
BUT, not my job...
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Presentation Definition:
When it matters they hear you.
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Step 1: Create The Story
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Plan in Analog
• ⅓, ⅓, ⅓
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Start with Big Picture
• How many teeth?
• or
• Is it going to eat
me!
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Not the Icing...
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Building Blocks of Stories
Challenge Struggle Resolution
Get Their Attention
on Unexpected
Challenge
Build on Emotional
Experience
Galvanize
Response with Eye
Opening
Resolution & Call
to Action
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Sources of stories
• Firsthand Experience
• Witnessed Experience
• Metaphor or Analogy
• Information Scenarios
• Books and Movies
• History
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Need a Holy S*** Moment
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The Antagonist
• Add Drama
• Me to „We‟
• Examples?
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Introduce Your Hero
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QuickTime™ and a decompressor
are needed to see this p icture.
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Make Numbers clear
• 5 GB iPod
• Petaflop
• $26,000 annual savings
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Step 1: Create The Story
Step 2: Building The Slides
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Bullets Kill
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Slides or Deck?
Vs
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“What This Is” Test
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50 Slides...Now what do you think?
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Step 1: Create The Story
Step 2: Building The Slides
Step 3: ShowTime!
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Goal of the Pitch
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Biggest Mistake?Out of the Gate
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Actual Practice
30:1 Ratio
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Biggest Mistake?
In Front of the Room...
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Pathos
“Unless you have a lot of passion about this, you‟re not going to
survive.”
- Steve Jobs
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Get them InvolvedBut how?
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Biggest
Mistake?Using PowerPoint...
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PowerPoint mistakes
• Reading
• Talking to Slides
• Hold „em or Fold „em
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PromoTAG• Turn a Profit
• In-Vehicle Advertising
• Professional
• Sensible Solution
• Dual Role
• Best Placed Advertising - IN YOUR CUSTOMERS‟ CAR
• Flexible - Useful
• Special Promotions
• Cross Promote Departments
• Community Ads
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Guaranteed
MarketingAn Oxymoron
Why?
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Guaranteed to “Open”
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Bryan
AldersonService Manager
Toyota of Fayetteville
555-555-2918
“PromoTAG is probably one of
the best things I‟ve ever done...”
... “Increased our service
business by 20 %”
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Ideas
on RPR‟s
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How to Improve?
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Ruined My Presentation
A YELLOW CRAYON...