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Presentation Troels Smit MediaMind

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Troels Smit, NEN Nov. 16. 2010
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© 2010 MediaMind Technologies Inc. | All rights reserved through the Breaks Creativity that Clutter © 2010 MediaMind Technologies Inc. | All rights reserved
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Page 1: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

through theBreaksCreativity that

Clutter© 2010 MediaMind Technologies Inc. | All rights reserved

Page 2: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Who are we?

Page 3: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

beyond thebrowser

Page 4: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Page 5: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Page 6: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Page 7: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Page 8: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

Personally relevantadsinserted dynamically into any content on any deviceanywhere in the world

Page 9: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

standard adsneed a little

helping hand

Page 10: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Zlatan• Appeared 60 times• Scored 22 goals• 30% conversion rate

for Sweden

striker

Page 11: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Tomas Brolin• Appeared 47 times• Scored 26 goals• World Cup All Star • 55% conversion rate

for Sweden

mid

Page 12: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Olof Mellberg• Made 84 appearances

for Sweden• Scored four goals• Less than one goal

every 20 games• Team Captain

defender

Page 13: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Measuring assists

Striker

Midfielder

Player 3Player 6

Player 4

Player 5

Affiliates

Outdoor Mobile

Search

Display

TV

Page 14: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Channel Connect

Served Impressions

CTR Other Channel Impact Rate

ROI ROAS ($) Total Conversions

Click to Conversion Rate

249,414 2.86% 60.12% 30.41% 1.30 1,216 17.05%149,501 2.84% 58.67% 25.60% 1.26 588 13.85%149,501 2.84% 58.67% 25.60% 1.26 588 13.85%99,913 2.89% 61.46% 36.24% 1.36 628 21.76%99,913 2.89% 61.46% 36.24% 1.36 628 21.76%

537,523 0.80% 28.22% 16.25% 1.16 165 3.84%266,215 0.79% 29.70% 6.62% 1.07 81 3.83%67,931 1.17% 37.88% 2.35% 1.02 14 1.75%50,714 0.47% 15.79% 21.91% 1.22 22 9.32%

147,570 0.73% 35.42% 1.69% 1.02 45 4.17%271,308 0.80% 26.73% 27.75% 1.28 84 3.85%168,906 0.44% 23.72% -15.95% 0.84 24 3.20%90,302 1.38% 34.68% 72.76% 1.73 48 3.86%12,100 1.55% 21.80% 27.45% 1.27 12 6.38%

786,937 1.45% 44.17% 28.19% 1.28 1,381 12.09%

4,2932,113

798236

1,079

7501,242

2,180

188Yahoo! UKAOL JapanMSN MX

Mind the Gap Int.Turner / CNNFox News.comMSN \ MSNBC

DisplayMind the Gap US

Campaign Type Campaign Publisher/SE Total Clicks

Search 7,132Eyeblaster SE - Google 4,246

Google 4,246Eyeblaster SE - Yahoo 2,886

Yahoo 2,886

Totals 11,425

Cross-Channel Overview

Display

Campaign Type

Search

TotalsSearch & Display —

All in One Place

Other Channel Impact Rate

60.12%58.67%58.67%61.46%61.46%28.22%29.70%37.88%15.79%35.42%26.73%23.72%34.68%21.80%44.17%

Explore the Touch-Pointsbetween Channels

Total

Conversions

1,2165885886286281658114224584244812

1,381

Page 15: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Want more?

▸ Download cases on: www.mediamind.com – click ”resource library”▸ Ask me to send you the best we have: [email protected]

Page 16: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Less than 8% of the internet population

click

And the clickers dont have any

money(comScore 2009)

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© 2008 Eyeblaster. All rights reserved

You remember:

30% what you see

50% what you see & hear70-90% what you see, hear

& touch

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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Teachers / kidsinteraction

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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

cracking the

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© 2008 Eyeblaster. All rights reserved

Simply the best?

Metric A BGaming

Benchmark*

CTR 0.34% 2.71% 0.69%

Interaction Rate 68% 30% 17%

Video Started Rate 3% 6% 47%

54seconds

84seconds

Page 21: Presentation Troels Smit MediaMind

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

datanavigating the

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© 2010 MediaMind Technologies Inc. | All rights reserved

Global Research

Eyeblaster Dwell Research

of all ads engaged with

Page 23: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Dwell Rate versus CTR

Page 24: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

sizedoes

matter?

Page 25: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Page 26: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Which Ad Sizes work?

Eyeblaster Dwell Research

all formatslonger time than TV

Page 27: Presentation Troels Smit MediaMind

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

consumers show consistently that they

are willingto take time to explore brands

Page 28: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

get people playing

Page 29: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

ScreenGrab - Home Page Take Overs

Page 30: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Add Dimensions to Your Brand

Dimensional Banners• Knock-Your-Socks-Off User Experience!• Demand user interactions• Associates brand with industry innovation

Immerse your brand in realistic 3D environments powered by the PaperVision 3D engine

Page 31: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Innovation: 3D & Screengrab

• Appears on the webpage as a regular banner.• Expands to provide a full screen cinema-like experience.• Provides a highly impactful experience for a self-selected group.

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© 2010 MediaMind Technologies Inc. | All rights reserved

Interactive HD Video

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© 2010 MediaMind Technologies Inc. | All rights reserved

2010 MediaMind RMA Nominee

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© 2010 MediaMind Technologies Inc. | All rights reserved

Twitter in Banner

• Immediately updated• Consumer Insights/Opinions• Focus on specific topics

Incorporate twitter feed, tweets, and information in a banner.

Page 36: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

HTML 5 – iDeviceAds

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© 2010 MediaMind Technologies Inc. | All rights reserved

’Tis the Season

Using Online Display to Boost Store Trafficknew research

www.mediamind.com – click on ”research”

Page 38: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Page 39: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

eRetail – Conversion funnel

Page 40: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

eRetail

▸ Best conversion rates for retail:HomepageMusicMail

Page 41: Presentation Troels Smit MediaMind

© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved

Brick and Mortar

Page 42: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Brick and Mortar Retailers

Dwell Time

To drive offline store visits Hotmail and Messenger are top performers

Page 43: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Dwell by frequency for B&M retailers

to drive offline store visits the

optimal frequency is 4

Page 44: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Take your weekly circular online

▸ Create one ad unit▸ Easily update content, just send us your images product description

Page 45: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Be memorable

▸ Homepage Takeover▸ Brand Moment▸ Fun and Relevant

Page 46: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

but ...

Online is difficult and I only have a TV ad

Page 47: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

• Use your TV ad online• Just send us your video• Provides a highly impactful experience for a self-selected group

Page 48: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

If you can sell Vacuum Cleaners online ...

▸ Who knew a vacuum cleaner could be so interesting? Great graphics that suck in the home page as a teaser followed by an interactive ad that allows the user to explore the features turn the mundane into something exciting

Page 49: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Your best content

your best content needs to bewhere the users eyes are

Page 50: Presentation Troels Smit MediaMind

© 2010 MediaMind Technologies Inc. | All rights reserved

Dwell – quality time

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© 2008 Eyeblaster. All rights reserved

thank [email protected]


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